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Buyer Registration is now open! Starting from today, European Buyers can apply to the Hosted Buyer Programme

As all slots for exhibitors just sold out, Italy at Hand gets ready to welcome once again European Buyers interested in Italy as a top MICE Destination.

Convention Bureau Italia and ENIT – Italian National Tourist Board are delighted to announce that the Hosted Buyer Registration for Italy at Hand - 2021 Milano (16-18 December 2021) is now open. All buyers interested for Italy at Hand- 2021 should head here and fill in the registration form.

This year the Hosted Buyer programme will exclusively be available to European Buyers. Beyond giving admission to the full event, it will grant them travel, hospitality, and accommodation to the event. All the applications will be carefully evaluated and, eventually, selected according to the high standards of profiling adopted by CBItalia and ENIT when recruiting buyers.

The opening of registrations for buyers comes just a few days after Convention Bureau Italia sold out all the exhibition slots reserved for the Italian MICE suppliers, whose amazing response for participating, as a matter of facts, exhausted all the tickets available just three weeks after their sale was officially announced.

It has surely been a while since an international B2B event was held onsite, but the overwhelming response from the Italian suppliers unmistakably implies that Italy can’t wait to welcome back again MICE operators from all over the world. Among the registered exhibitors there will be all the Italian DMOs and CVBs, the major Hotel Chains and Hotels, the top Italian agencies, and Congress Centres.



What is Italy at Hand?

3 days of event, 45 top qualified international buyers, 35 of the best exhibitors the Italian MICE Industry has to offer, over 1K Business Meetings, lots of formative and fun activities connected to the emotions, images, sensations, inspirations sparked by Italy’s identity and its traditions; all of this set in one of the most iconic Italian cities, as well as one of the World’s fashion Capital: Milano. Special thanks to the Event’s Partners: YesMilano Convention Bureau as the Host Destination and AIM Group International as the Creative Partner.