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Seoul Invites MICE Attendees to a Metaverse for Stimulating Teambuilding Games

The Seoul Convention Bureau has launched a virtual teambuilding programme, the Virtual Seoul Playground, with the purpose of transforming some of the attractions of Seoul’s MICE industry into digital experiences. The programme allows participants to choose from a range of avatars in traditional Korean clothing, and then work together in several cooperative games.

Participants can make Gimbap sushi at Changdeokgung Palace, a Unesco World Heritage Site at the heart of Seoul, or play the traditional Korean board game Yunnori in the square in front of Seoul City Hall. And finally participants can learn more about Seoul with a quiz at the Some Sevit culture complex on the Hangang River, or decorate a lantern and float it down the river with a wish written on it.

The convention bureau offers the Virtual Seoul Playground as a way to experience some of Seoul’s attractions remotely, while travel restrictions still apply, but also as a persistent team-building experience even after on-site events are resumed.

Jihyun Kim, director of Seoul Convention Bureau said, “As virtual MICE events increase drastically, the importance of gamification that induces participants’ immersion along with metaverses that allows interaction through avatars in a virtual world is on the rise. We have developed a non-face-to-face teambuilding program that can be used as content for gamification in the industry while providing an experience similar to the actual experience by building a metaverse in the background of Seoul.”