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Thought Leadership Hub
The ACF
- audite, cogitare, facite promises to listen, think and do.
Beautiful Art
3 Hidden Cultural Yards
in Lithuania’s Top Cities.
future development
Hybrid+,
a new approach to meeting experiences launched by Göteborg & Co.
Hotel news
Scandic Hotels reports strong results
and cash flow for third quarter 2021.
business intelligence
China might reopen border
if vaccination target reached by early 2022: CDC chief.
Kellerman
Expo 2020 Sustainability Pavilion Will Show How Far We Have Come
Roger Kellerman on mindsets and skillsets for thriving while society and nature regenerate.
Rethink
New Rules of Engagement
A new tact is required: Here is how we think the return of face-to-face live events will look.
Destination Planning
Evolving the Role of Convention Bureaus
Staying relevant in a rapidly changing marketplace as well as in your respective destination.
Research
Business Event Management of the Future
Many associations were ready to pivot and move their events online.
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15 Meeting & Event Trends for 2021

2021 Trends for Hotels and Venues

• Planners will seek out environmentally sustainable venues.

• Training and up-skilling for digital competency is a necessity.

• Local partnerships will become a greater part of the hotel event experience.

• The popularity of small groups will continue to grow, especially with hybrid meeting technology.

• More venues will become “hybrid ready".

 

2021 Trends for Hotel and Venue Marketing

• There will be greater awareness and emphasis on diversity and inclusion.

• Group and transient success will depend on the ability to optimise marketing initiatives around new priorities.

• Business travel will increasingly be regional.

• Elopements, micro-weddings, and hybrid weddings will provide scaled-down event options at hotels.

• Individual properties will increasingly leverage digital marketing to communicate their readiness for meetings and events.

 

2021 Trends for efficient Hotel and Venue Operations

• The ability to plan meetings remotely will be essential for event professionals.

• Hotels and venues will need to provide expanded health checks and increased safety support for groups.

• Food and beverage and lifestyle offerings will shift to immunity-boosting food, takeout or dine-in options, and mindfulness.

• Virtual meetings technology support may become an incremental revenue source for venues.

• Single-source technology platforms will become more important, as planners and venues prioritise efficiency.