November 17-19 in Orlando
GBTA Announces New Dates
for 2021 Convention.
Austria Center Vienna Bags Coveted Gold and Silver Stevie Awards
Best B2C event and rapid testing lanes most valuable company response to the Covid-19 crisis category.
hotel news
First Radisson Individuals in the Baltics Opens Its Doors in Tallinn
Palace Hotel Tallinn is a monument of national architectural heritage built almost 100 years ago and respectfully renovated.
€300+ millions
The Economic Impact of Messukeskus Helsinki Melted By 80 per Cent
Pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area.
sleep congress is awakening
World Sleep Congress 2022 to Be Held In Rome
EGA Worldwide Congresses & Events formally contracted as DMC service provider.
digital move
ICC Sydney Expands Broadcast and Hybrid Event Solutions with Media Studio
The studio features green screen technology which allows for visual integration of presenters into customisable background content.
21–22 October 2021
Union of International Associations Round Table Asia-Pacific 2021
Hosted by Tokyo Convention & Visitors Bureau (TCVB) live and online.
hotel news Scotland
Virgin Hotels to Open in Glasgow
Pack your kilts, Virgin Hotels opens brand new Scottish property in 2022.
CB Italias platform
Convention Bureau Italia Premieres Box IT,
The Free Networking Online Platform for International Buyers Interested in Italy as a Mice and Wedding Destination.
new roles
Imex Group Invests in the Team With Nine New Appointments
Several new roles have been created within the business with significant investment in systems, marketing and design.
15 Meeting & Event Trends for 2021

2021 Trends for Hotels and Venues

• Planners will seek out environmentally sustainable venues.

• Training and up-skilling for digital competency is a necessity.

• Local partnerships will become a greater part of the hotel event experience.

• The popularity of small groups will continue to grow, especially with hybrid meeting technology.

• More venues will become “hybrid ready".


2021 Trends for Hotel and Venue Marketing

• There will be greater awareness and emphasis on diversity and inclusion.

• Group and transient success will depend on the ability to optimise marketing initiatives around new priorities.

• Business travel will increasingly be regional.

• Elopements, micro-weddings, and hybrid weddings will provide scaled-down event options at hotels.

• Individual properties will increasingly leverage digital marketing to communicate their readiness for meetings and events.


2021 Trends for efficient Hotel and Venue Operations

• The ability to plan meetings remotely will be essential for event professionals.

• Hotels and venues will need to provide expanded health checks and increased safety support for groups.

• Food and beverage and lifestyle offerings will shift to immunity-boosting food, takeout or dine-in options, and mindfulness.

• Virtual meetings technology support may become an incremental revenue source for venues.

• Single-source technology platforms will become more important, as planners and venues prioritise efficiency.