Thought Leadership Hub
- audite, cogitare, facite promises to listen, think and do.
Beautiful Art
3 Hidden Cultural Yards
in Lithuania’s Top Cities.
future development
a new approach to meeting experiences launched by Göteborg & Co.
Hotel news
Scandic Hotels reports strong results
and cash flow for third quarter 2021.
business intelligence
China might reopen border
if vaccination target reached by early 2022: CDC chief.
Expo 2020 Sustainability Pavilion Will Show How Far We Have Come
Roger Kellerman on mindsets and skillsets for thriving while society and nature regenerate.
New Rules of Engagement
A new tact is required: Here is how we think the return of face-to-face live events will look.
Destination Planning
Evolving the Role of Convention Bureaus
Staying relevant in a rapidly changing marketplace as well as in your respective destination.
Business Event Management of the Future
Many associations were ready to pivot and move their events online.
15 Meeting & Event Trends for 2021

2021 Trends for Hotels and Venues

• Planners will seek out environmentally sustainable venues.

• Training and up-skilling for digital competency is a necessity.

• Local partnerships will become a greater part of the hotel event experience.

• The popularity of small groups will continue to grow, especially with hybrid meeting technology.

• More venues will become “hybrid ready".


2021 Trends for Hotel and Venue Marketing

• There will be greater awareness and emphasis on diversity and inclusion.

• Group and transient success will depend on the ability to optimise marketing initiatives around new priorities.

• Business travel will increasingly be regional.

• Elopements, micro-weddings, and hybrid weddings will provide scaled-down event options at hotels.

• Individual properties will increasingly leverage digital marketing to communicate their readiness for meetings and events.


2021 Trends for efficient Hotel and Venue Operations

• The ability to plan meetings remotely will be essential for event professionals.

• Hotels and venues will need to provide expanded health checks and increased safety support for groups.

• Food and beverage and lifestyle offerings will shift to immunity-boosting food, takeout or dine-in options, and mindfulness.

• Virtual meetings technology support may become an incremental revenue source for venues.

• Single-source technology platforms will become more important, as planners and venues prioritise efficiency.