business intelligence
IACC Americas Connect 2021
Takes Place Using MultiPOD Format.
Hotel news
Qatar to open 105 new hotels
as it gears up for FIFA World Cup 2022.
hotel news
InterContinental hotel in the works for Montenegro
InterContinental hotel in the works for Montenegro

Online Promotions with Alliances
Invited Seoulites to Lift up the MICE Industry.
30 nov - 2 dec 2021
IBTM World Launches Hosted Buyer Registration
- Event will take place in a hybrid format.
new job
Events Industry Council
appoints Director of Certification.
15th year
Union of International Associations (UIA)
opens registration for its hybrid Associations Round Tables Asia-Pacific and Europe 2021.
22-24 November 2021
Smart Cities & Sport Summit 2021
in Copenhagen.
new job
MCI names Oscar Cerezales
Chief Strategy Officer.
16-18 december 2021
Italy at Hand - 2021 in Milan
The most interactive MICE event is back.
15 Meeting & Event Trends for 2021

2021 Trends for Hotels and Venues

• Planners will seek out environmentally sustainable venues.

• Training and up-skilling for digital competency is a necessity.

• Local partnerships will become a greater part of the hotel event experience.

• The popularity of small groups will continue to grow, especially with hybrid meeting technology.

• More venues will become “hybrid ready".


2021 Trends for Hotel and Venue Marketing

• There will be greater awareness and emphasis on diversity and inclusion.

• Group and transient success will depend on the ability to optimise marketing initiatives around new priorities.

• Business travel will increasingly be regional.

• Elopements, micro-weddings, and hybrid weddings will provide scaled-down event options at hotels.

• Individual properties will increasingly leverage digital marketing to communicate their readiness for meetings and events.


2021 Trends for efficient Hotel and Venue Operations

• The ability to plan meetings remotely will be essential for event professionals.

• Hotels and venues will need to provide expanded health checks and increased safety support for groups.

• Food and beverage and lifestyle offerings will shift to immunity-boosting food, takeout or dine-in options, and mindfulness.

• Virtual meetings technology support may become an incremental revenue source for venues.

• Single-source technology platforms will become more important, as planners and venues prioritise efficiency.