news
EU Announces
Bordeaux and Valencia selected
as 2022 European Capitals of Smart Tourism.
October 12-16, 2025
Korea Wins Bid
to Host 27th World Congress of Neurology in 2025.
New job
Åsa Wirén
new CFO at Scandic Hotels.
Innovation Winner
Copenhagen Legacy Lab
takes home Global Destination Sustainability Movement’s Innovation Award 2021.
1,000 participants
Wellington wins
international sedimentology congress in 2026.
history & Innovation
Launch of the international campaign for Maastricht,
the convention city.
Beaverton, Oregon
Nike
opens LeBron James Innovation Center.
innovation
Glasgow Convention Bureau Launches the #VirtualGlasgow World Walking Route
Lets delegates visit Glasgow’s sustainable superstars, virtually.
ANHOLT-IPSOS NATION BRANDS INDEX
Germany Maintains Top Nation Brand Ranking
Canada and Japan overtake the UK to round out the top three; US sees reputational gains from 2020.
celebration 7 November
Lifetime achievement award
for Geoff Donaghy.
RSS
rss_icon
Links
Seoul Convention Bureau: MICE will stand for “Meet Innovatively with Cooperative Energy.”

The primary role of SCB is to promote Seoul, an attractive MICE destination full of natural ‘Bleisure’ charms. The PLUS SEOUL support program was revamped once again by lowering the requirement and enriching customization added in preparing another successful year. With the pandemic gluing people on the ground in front of the computer screens, SCB faced the most challenging time and decided to bring the destination to the people instead. The Virtual Seoul platform created as an innovative destination marketing tool closely reflecting the city in its look and functions. It broadens the definition of a virtual meeting as e-conference, virtual tour, live discussion, gamification, cultural activities, promotional booth are all available. The success of the very first virtual round table of the UIA Association’s continued to other local and international MICE events, as well as the virtual fam tour inviting major MICE media.

Vitalizing the eco-system of local MICE industry by maintaining close partnership is as much important as to being a destination marketing body of the region. SCB took the leading role in response to the pandemic and provided consultations on various situations to Seoul MICE Alliance (SMA) members and other local private sector, distributed PPE materials, such as facial masks and hand sanitizers and managed digital marketing activities of the industry. These collaborative actions with local MICE sector persisted with advertising the venues and services on SNS channels of SCB, producing VR videos of venues and services, opening discussions on the current and prospective situations as well as participating in joint campaigns. The SCB’s leadership of creating the sustainable energy with private sectors in crisis was recognized by International Convention and Conference Association (ICCA) and rewarded with the Best Marketing Award- Special Edition 2020.

Seoul Convention Bureau also welcomed an opportunity to strengthen the bonds with global MICE society when joined the ICCA Congress 2020 as one of six HUB CITIES. Though meeting face-to-face is restricted, MICE events bring innovative solutions to create the synergy, sustain the partnership, go through the crisis with cooperative energy. It is in fact the embedded value that the bureau aims to spread with the support program PLUS SEOUL- “Boost your business event experience with lasting stories and bonds.” Seoul Convention Bureau moves slowly but steady ON-line and for ON-site, together.

 

More information about Seoul Convention Bureau is available at www.miceseoul.com

 

Photo: “Seoul Convention Bureau (SCB)’s keyword for the year 2020 was collaboration. The focus was to build stronger connections with the key players of the industry as well as the outside. As we all know, the year 2020 has been a special one brought consistent challenges and changes to the MICE industry. Out of all, the biggest influence from the COVID-19 pandemic was the implementation and advancement of meeting technology with no doubt,” said the Executive Director of SCB, Don Byun.