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November 17-19 in Orlando
GBTA Announces New Dates
for 2021 Convention.
Awards
Austria Center Vienna Bags Coveted Gold and Silver Stevie Awards
Best B2C event and rapid testing lanes most valuable company response to the Covid-19 crisis category.
hotel news
First Radisson Individuals in the Baltics Opens Its Doors in Tallinn
Palace Hotel Tallinn is a monument of national architectural heritage built almost 100 years ago and respectfully renovated.
€300+ millions
The Economic Impact of Messukeskus Helsinki Melted By 80 per Cent
Pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area.
sleep congress is awakening
World Sleep Congress 2022 to Be Held In Rome
EGA Worldwide Congresses & Events formally contracted as DMC service provider.
digital move
ICC Sydney Expands Broadcast and Hybrid Event Solutions with Media Studio
The studio features green screen technology which allows for visual integration of presenters into customisable background content.
21–22 October 2021
Union of International Associations Round Table Asia-Pacific 2021
Hosted by Tokyo Convention & Visitors Bureau (TCVB) live and online.
hotel news Scotland
Virgin Hotels to Open in Glasgow
Pack your kilts, Virgin Hotels opens brand new Scottish property in 2022.
CB Italias platform
Convention Bureau Italia Premieres Box IT,
The Free Networking Online Platform for International Buyers Interested in Italy as a Mice and Wedding Destination.
new roles
Imex Group Invests in the Team With Nine New Appointments
Several new roles have been created within the business with significant investment in systems, marketing and design.
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No Vision, No Future

There is an old saying: “A person without a vision is a person without a future. A person without a future will always return to the past.” And Helen Keller wrote: The only thing worse than being blind is having sight with no vision. (Helen Keller was the first deaf-blind person in the US to earn a Bachelor of Arts degree.)

It’s easy to look at the lack of results that the majority of people experience (or don’t experience) as a result of not taking action. People buy products and don’t use them, study courses and don’t implement what they learn and even go as far as spending thousands of dollars on university degrees and never use the skills and knowledge they spent so much money to acquire.

I believe if you analyse why people fail, it’s not because they were unable to take action, it’s because they wake up each day and choose to do the wrong actions for their given goals.

Dig a little deeper still, and you finally hit the real reason why people are unhappy and fail to achieve goals, they don’t really know what they want.

Then lift this to a country, almost anywhere when I think about it. Why does the development of the world look so ominous? This even though we all know (well, should know is perhaps closer to the truth), at least we who have read Hans Rosling’s Factfulness, then we know that the world has de facto progressed very much. Unfortunately, however, there are a growing number of leaders in many countries who are trying to make time go backwards by creating dictatorships where they want to decide for themselves and abolish democracy.

But what do we do in the meeting and event industry to counteract this, because meetings and events are in themselves keys to democracy and development?

To create a vision or several visions, you need analysis of the surrounding world, to obtain an analysis of the surrounding world, you need time and new knowledge. We have somehow got more of time; it seems through the ongoing pandemic. And of course, many webinars have become so much better than they were just a year ago. Those who are worse off, we must learn to leave behind because we are powerfully moving forward despite appalling unemployment and the closure of hotels and congress facilities. However, we must not stare blindly at short-term pessimism.

We must look ahead and be able to look forward, and it is time to create a vision for the global meeting and event industry. We must think at least ten years ahead, maybe also 20 and 30 years ahead. Business events have the most critical keys to education, knowledge, networking of individuals, companies, organisations, universities and entire communities.

So, get yourself a vision for your own life. What do you want to be in ten years? What kind of society do you want to live in? I have been in the middle of healthy development paths in the global meeting and event industry for over 40 years. It’s a long time. This year is the toughest so far, but we will soon have it behind us. Sure, the pandemic will be with us longer than we want, but we’ll take it back. Create your vision and start getting the tools to turn your vision into an action plan.

Photo: Sara Appelgren