Hotel News
World’s tallest hotel opens in Dubai 2024
The Ciel Tower hotel will soar 365 metres into the sky with 82 floors of luxury suites and serviced residences.
Hotels & Resorts
Accor Announces Global Launch of Its All-Inclusive Collection
Accelerating its expansion in the fast-growing market with a unique platform of multi-branded luxury and premium offers.
Hotel news
Ambitious Plans for Spectacular Scandic Holmenkollen Park
Modernised hotel reopens with 376 rooms and room for 1,200 conference visitors.
Changing of the guard
Peter King
to depart after 11 successful years.
hotel news
Hotel Sustainability Basics Launched at Leading Industry Summit in Manila
Set to drive responsible travel and tourism and to help every hotel address and improve their environmental impact.
hotell news
Scandic to Open Third Hotel in Tromsø
New hotel planned for 2025, with 305 rooms on 12 floors in the new Vervet area.

Global Business Travel’s Landmark Sustainability Study Reveals
What It Will Take to Get to a Greener Future.
Double gold for Austria Center Vienna
at German Stevie Awards
The man, the myth, the legend
Patrick Delaney Honoured With Hall of Fame Award
Travel trade veteran receives 2022 Hall of Fame award at annual AIPCO conference.
Scandic Kiruna
first commercial enterprise to open in new city center.
Where Did the Road Go?

Things have certainly changed around us. The pandemic blew carefully-planned and beautifully-modelled roadmaps, and almost all the roads we knew vanished. Business events just disappeared, and many businesses plunged into the abyss, and we all did what we could to help our customers. Somehow, we have all suffered wounds and scars while fighting for the survival of our businesses in various markets and sectors.

Suddenly governments controlled our destiny and economies ground to a halt everywhere. Lockdowns forced us into virtual lives, and new channels emerged. There is a new road being built, but it looks different. Today we are hacking our way to a new and more virtual road. We are living in an era-defining shift, and the future of work is nomadic. Who needs to be anchored to a location, let alone an office? Emotional connections are hard to replicate virtually. Eyes are more powerful than screens, but at the moment, face-to-face (F2F) is replaced by screen-to-screen (S2S).

At the same time, we are learning new words and expressions, for example, workcations instead of vacations or staycations. Hybrid is here to stay. Engagement strategy. How to build new ecosystems. Key passion indicators. Pivot. Redesigning and redefining space. Time for repositioning. A new reality. Reskill. Rethink. Change behaviours. Make learning as a superpower. Zoom. Engagement strategy. Virtual meeting designer. And the topic in many boardrooms: Agile and customers. Monetise analytics and exclusive content.

Community building is also on the top of the agenda. It is interesting to listen to the rise of engagement strategies. Some of the proposals: Think about how to create chance encounters and unexpected discoveries, especially online. Use live-streaming which is kicking into high gear cross, for example, in Asia. Create community groups on social platforms like Facebook; their power is coming to the fore during the pandemic. Also, produce entertainment-type of content and use TV-production techniques. And a question I have heard often the past months is “How can we build a community pre- and postevent?”

There are several new skills we need to learn today, and many new opportunities and professions are emerging when the map is redrawn. As the Berber nomad Said Zaki says: “Everything is an opportunity.”

During the year, I have experienced a lot of webinar fatigue. It is certainly something that will be improved in the future. On the other hand, accessing engaging webinars from different continents, countries, regions and cities has never been easier. It has been rewarding to take part in a diversity of perspectives on how the pandemic is handled in various sectors of business events.

In one of all the webinars I have attended stated a young man: “Covid-19 is no longer a disruptor. It is an accelerator helping organisations and businesses to make a sustainable paradigm shift.” Do you agree?

Photo: Magnus Malmberg