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New York city drew a record-breaking 48.7m. visitors in 2010
Mayor Michael R. Bloomberg, Deputy Mayor for Economic Development Robert K. Steel and NYC & Company CEO George Fertitta have announced that New York City drew a record-breaking 48.7 million visitors in 2010. The higher-than-projected 6.8 percent increase over 2009 keeps the city on pace to meet its goal of attracting 50 million annual visitors by 2012. The hospitality industry added 6,600 jobs over the past year. Furthermore, in 2010, the city set a record for hotel rooms added and hotel rooms sold, while attendance at cultural institutions rose.

“This past year was New York City’s most successful year for tourism ever, and we’re well on our way to achieving our goal of attracting 50 million visitors a year,” said Mayor Bloomberg. “The strength of our tourism industry is one of the reasons New York City was less impacted by the national recession than other cities, and it continues to be one of the reasons we’re growing faster than other cities today. The industry employed more New Yorkers in 2010 than ever before, and the $31 billion visitors spent this year supported our restaurants, shops, hotels and cultural institutions. We’re constantly looking for ways to strengthen and diversify our economy, and growing our tourism industry is an important part of that work.”

 

2010 Fact File:

• 48.7 million people visited New York City, up 6.8 percent from 2009 and surpassing early projections of 47.5 million;

• 39 million of the visitors were from the U.S. and 9.7 million from abroad – both records;

• The hospitality industry added 6,600 jobs over the past year across all industry sub-sectors; the industry employs the most people in summer, and July 2010 set a all-time record for total jobs with 323,200; the annualized average jobs for 2010 through November was 315,000, an all-time high, and all of 2010 is expected to set the new record when December job data is released later this month;

• 25.7 million room nights were sold, a new record, exceeding the previous high by 2 million room nights;

• A net total of nearly 7,000 new hotel rooms were added to the City’s inventory, a seven percent increase over 2009;

• Average daily room rates rose to $330 in December 2010, an 8.9 percent increase over 2009;

• New York City’s 1,200 non-profit cultural organizations, which generate an estimated $18 billion in economic activity due to tourism, reported an average attendance increase of five percent;

• Broadway attendance so far this season is above 7.55 million, up 3.8 percent from this point last season.

Throughout 2010, the Bloomberg administration continued to invest in the tourism industry and initiate new programs to attract visitors. NYC & Company programs – such as NYC Restaurant Week, Fashion’s Night Out, Get More NYC, On the House, Signature Collection Third Night Free and Culture Spot – helped contribute to the record number of visitors to the city in 2010.

In addition, NYC & Company launched a first-ever ‘Live More Tour,’ a collaborative effort to bolster tourism and promote travel between New York City and Miami, Chicago and Los Angeles. NYC & Company also showcased attractions throughout the five boroughs globally through participation at several key travel and conventions, meetings and trade shows.

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs. The organization now has 18 offices serving 25 markets in North America, South America, Europe, Asia and Australia.

“When the national recession hit, many worried if New York City could attract visitors in the numbers it had become used to. In 2010, the City attracted more than ever,” said Deputy Mayor Steel. “We’ve put in place a series of global marketing programs to showcase New York City and attract visitors, and it’s clear that those efforts continue to pay off.”