news
November 17-19 in Orlando
GBTA Announces New Dates
for 2021 Convention.
Awards
Austria Center Vienna Bags Coveted Gold and Silver Stevie Awards
Best B2C event and rapid testing lanes most valuable company response to the Covid-19 crisis category.
hotel news
First Radisson Individuals in the Baltics Opens Its Doors in Tallinn
Palace Hotel Tallinn is a monument of national architectural heritage built almost 100 years ago and respectfully renovated.
€300+ millions
The Economic Impact of Messukeskus Helsinki Melted By 80 per Cent
Pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area.
sleep congress is awakening
World Sleep Congress 2022 to Be Held In Rome
EGA Worldwide Congresses & Events formally contracted as DMC service provider.
digital move
ICC Sydney Expands Broadcast and Hybrid Event Solutions with Media Studio
The studio features green screen technology which allows for visual integration of presenters into customisable background content.
21–22 October 2021
Union of International Associations Round Table Asia-Pacific 2021
Hosted by Tokyo Convention & Visitors Bureau (TCVB) live and online.
hotel news Scotland
Virgin Hotels to Open in Glasgow
Pack your kilts, Virgin Hotels opens brand new Scottish property in 2022.
CB Italias platform
Convention Bureau Italia Premieres Box IT,
The Free Networking Online Platform for International Buyers Interested in Italy as a Mice and Wedding Destination.
new roles
Imex Group Invests in the Team With Nine New Appointments
Several new roles have been created within the business with significant investment in systems, marketing and design.
RSS
rss_icon
Links
Forum Unites Ancient Societies with Global Investors on a Futuristic Platform

The world’s indigenous economies hold nearly 30 per cent of this planet’s total assets and, at the same time, own, have nurtured and protected, 80 per cent of the world’s biodiversity**. However, these communities have a grossly understated role in global business.

 

By Alistair Turner

 

The reality is though that indigenous businesses, and the skills within them, could account for nearly $3.3 trillion of economic value*. This value however needs to be unlocked, accessed and the many barriers to establishing partnerships between indigenous business owners and the wider (western) world, overcome.

That is the role of the World Indigenous Forum, which takes place 18th – 19th November and will bring some 10,000 indigenous business owners and investors together. The event is at the same time a trade fair, a conference and a global political forum that could emerge as every bit as important as COP 26, the Global Economic Forum and Davos.

As Kevin Jackson, CEO of Blueprints, the organisers behind the forum comments, “How we treat those societies that are most remote and societally excluded will tell the world a great deal about how well it builds itself back in a post Covid-19 world. A reset button has been pressed and leadership is looking as much into ancient knowledge as it is into technological innovation to establish the sort of society we want to recreate.”

The World Indigenous Forum, this year, will cross both these areas a number of times; ancient societies meeting with modern investors; Rainbow Warriors meeting ethical investors; and a face-to-face event re-imagined on a striking at futuristic technological platform.

Like many events in 2020, the option to organise a live experience was quickly taken off the table, and a forum that intended to speak to some of the remote audiences in the world had to take the decision to cancel or go forward in a digital format. “It really wasn’t a difficult decision at all,” comments Kevin Jackson. “Technology was never going to be a limiting factor to reaching indigenous communities any more than it would be for the investor audience. These entrepreneurs have the technology and, be they in Columbia, Australia, North Africa or Canada, they can be familiar with a digital experience.”

“The bigger challenge is one of trust. These are communities that have, for centuries, learned the hard way to resist doing business with the western world, and a face to face event allowed us to put them in a room, have a human experience and break down some of these trust barriers. This left us with a different challenge; how could we do this on a new kind of digital platform.”

The answer came from London based experience agency Engage Works. The team set to work on creating a digital world that could be accessed in the same way as a computer game or 3D film experience, with every delegate given an avatar and able to ‘walk’ around the experience with complete freedom. The design elements of the bespoke world created by Engage Work’s team is extraordinary; the foyer included windows that let in sunlight, showed calming forests and bought the natural world inside the forum itself. The team even created a spinning world that attendees could watch and interact with, again underlining the global and CSR elements of the event.

Walking into the event itself, rows of exhibitor stands and conference rooms, from main plenary to small fire side chats, could be walked through and chance encounters allow for face to face discussion. Each attendee could visit stands, attend meetings and watch live speakers within the platform, streamed from around the world.

“The front end is amazing, its visual, it’s on-brand and it creates the right experience of the objectives of the meeting. But the back end is where the magic is,” continues Kevin Jackson. “The way we collect data, the pre-registration and the delegate communication means the avatars aren’t just robots, we’re giving them personalities as well; history, interests, social media profiles and objectives.”

“Without this we’ve just got a lot of pretty robots walking around a gorgeous room. With it we have engagement and a personal an experience.”

This additional layer of information will be of massive importance with the World Indigenous Forum which has the added complexity of attracting delegates from over 90 countries and as many different languages. The conference programme, which includes over 30 speakers from 15 different countries, is being simultaneously translated into English and Spanish.

The forum is also bringing together a ‘Council of 90’ leaders from those countries with recognised indigenous communities, in the run up to the event. This meeting will be the first to convene representatives from every culture and will create a manifesto for manifesto for the global indigenous community around economic development, indigenous rights, land rights and climate.

Finally, and most importantly, the World Indigenous Forum will bring together thousands of meetings between indigenous businesses and entrepreneurs and investors interested in impact investment, ethical business and reinvestment models. The meeting will also be attended by prominent indigenous leaders and trailblazers as well as renowned figures of the business community, all interested in the economic regeneration of the indigenous world.

“While we are often seen as incapable of representing ourselves or having self-agency, coming from stagnant cultures, the world’s indigenous communities are owners of highly innovative businesses and are astute entrepreneurs; culturally and consciously rich, ethical and with a deep understanding of the finite balance between nature and productivity. We have high standards for investment and expect dignity to be placed foremost,” commented Tamara Lakomy, Chairwoman, World Indigenous Forum. “The role of the forum is to facilitate open discussions that allow western and indigenous businesses to better understand the amazing economic potential of forging alliances and cutting out middlemen.”

While the main objectives of the forum are to create a marketplace for investment, the place of sustainable and ethical investment will be front and centre from a content point of view. Indigenous people are crucial to the growing efforts by consumers, businesses and governments in reducing C02 in the atmosphere, and with ethical investment a key part of the forum, the organisers have grand ambitions for the impact the event will have on the planet.

“More and more businesses and brands are going back to nature, looking at green initiatives, investing in ethical companies and bringing ancient cultures and learning into their brand values and staff incentives,” commented Kevin Jackson. “Indigenous businesses come with these values ready packaged and completely authentic. An investment in this kind of business is an investment in the natural world, and the ability of those societies, that have been frozen, to achieve economic justice and freedom.”

The World Indigenous Forum has lofty ambitions both in terms of its objectives as an event, to and for its attendees, but also the innovative platform it has created. It means that, whereas in the past the event would not have been able to happen, it can now exist and add value to the many indigenous societies around the world.

 

Photo: A native American man in full regalia dances at 2019 21st Annual Chumash Day Powwow and Intertribal Gathering, Malibu, California, April 13, 2019.                    I StockPhoto.

 

www.worldindigenousforum.com