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Taiwan MICE Globally Recognized, Receives Stella Awards

Taiwans MICE industry continues to gain accolades with two more international awards. The 2020 Stella Awards, presented by M&C Asia, selected Taiwan as the Best Meetings & Incentives Destination-Asia. In addition, the MEET TAIWAN project won for having the Most Innovative Destination Marketing. The online awards ceremony was held on October 20 with Cynthia Kiang, Director General, Bureau of Foreign Trade, Ministry of Economic Affairs, representing Taiwans MICE industry.

Efforts by national and local governments, matched with those of MICE industry players, have received positive feedback worldwide. For instance, in 2019, the MEET TAIWAN promotion program received special recognition from TTG Asia Media, winning the Best Convention & Exhibition Bureau Award presented at the 2019 TTG Travel Awards. Furthermore, MEET TAIWAN also won the bronze medal of the 16th International Business Awards in 2019, which was organized by the Stevie Awards. With those international awards, according to the 2019 Statistics Report released by the International Congress and Convention Association, Taiwan is ranked as the 4th most popular convention destination in Asia. Although the COVID-19 pandemic continues to challenge the world and global MICE industry, Taiwans great prevention measures toward epidemic are making it a world famous safe destination that is appealing to foreign visitors.

Meet Taiwan, organized by the Bureau of Foreign Trade, Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), is dedicated to the enhancement of Taiwans MICE industry. During these trying times, Meet Taiwan has taken a lead in promotion through various channels, for example, assisting vendors with joining online events and meeting foreign buyers. In addition to the development of virtual events, Taiwan has increased focus on hybrid meetings, incorporating advanced technology to merge virtual and physical events.

The annual Stella Awards recognize outstanding MICE destinations, hotels, resorts, airline companies, and the like. Winners are decided by votes from global readers and specialists. Meet Taiwan will continue its efforts for Taiwan MICE, promoting the nations unique local charm, innovative energies, and efficient strategies to make Taiwan a top destination choice among must-see lists when border re-opens for incentive travelers.