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Best Cities unveil new impact measurement research for global associations

Best Cities have collaborated with associations and destinations around the world to build new research around a legacy language and impact measurement indicators.

 

Best Cities Global Alliance are proud to unveil the outcome of an in-depth global study into legacy impact measurement in the business events sector. The report delves into establishing a vocabulary and measurement toolkit for international associations to quantify impact through events.

Whilst it is recognised that legacy impact has a broad-reaching narrative on the true value of business events, there are few established indicators and measurement tools in place. Best Cities, having identified this gap, undertook the study to help associations and destinations create a more strategic approach to legacy – thereby enhancing the value of meetings as agents of change.

This highly ambitious and innovative project involved an extensive study with over 50 interviews and surveys conducted with destinations from across the world and associations from a broad spectrum of sectors and disciplines. The report refers to findings from Meet Denmarks 2018/2019 studies into meeting legacies as a framework for the current practises in place.

Lesley Williams, Managing Director at Best Cities, said: “For a long time in our industry, weve been looking for a way to quantify the long-lasting legacies that business events can have, and support our associations demonstrate their huge worth. This research, in collaboration with many of our partners & stakeholders, begins to carve out a legacy language, and helps us measure that rich value.

“We hope that by sharing the outcomes of this study, it will strengthen the ability of destinations and associations to measure meeting legacies – ultimately for the greater good of society overall.”

Sarash De Wilde, Executive Director of the International Society for Microbial Egology (ISME) and contributor to the report, said: “This report will be an extremely useful tool for members of our industry to apply to their everyday thinking and approach to planning events.”

“It uniquely allows us to put in place meaningful indicators that demonstrate the positive societal impact of international association meetings – and in turn, will hugely benefit those who may struggling to articulate clearly their true worth. Were very proud to have been a part of its creation and look forward to seeing it in practise amongst our fellow meeting planners.”

The learnings from this study, conducted with global consultants, Gaining Edge, will be used as the building blocks for future research into legacy impact. The alliance is now advancing the findings by conducting a feasibility analysis on the development of a legacy impact framework that can be widely adopted by associations and destinations.

 

To read the full report – Advancing Event Legacies Through Impact Measurement – you can visit www.bestcities.net. To keep up to date with latest Best Cities news, you can follow @BestCitiesGA on Twitter and LinkedIn.


About Best Cities

Best Cities Global Alliance is an international network of leading convention destinations around the globe. They are distinguished by the commitment of the members convention offices to offering special standards of service. Members include Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Dublin, Houston, Madrid, Melbourne, Singapore, Tokyo and Vancouver.

By working together, Best Cities adds a unique value to its member cities. This Alliance thinking not only brings a level of creative client solutions no individual partner city could deliver on their own, but in turn helps BestCities members achieve their own objectives, better than they could alone.