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Vok Dams sees strong increase in demand for Hybrid Events

As a result of the Covid-19 pandemic, our focus as a communications agency has seen a major shift. At the beginning of the year around 30% of our events were digital events, but between March and the end of May this shifted to almost 90% digital events for obvious reasons. Now with the Covid-19 measures slowly being relaxed, we are currently experiencing a strong increase in clients requesting a mix of live and online formats, the so-called hybrid events.

Irrespective of Covid-19, we are convinced that hybrid events will have a significant impact on the future development of the event industry, as they enable parallel live participation on site and online from anywhere in the world. At the same time, such formats, just like digital events, require completely new concepts and methodologies, both in terms of content and technology. Simply taking a "live" event and producing it online is not enough and will not take advantage of the online communication potential. Our clients are increasingly coming to this conclusion as well and inquiring about our hybrid expertise, be it as event technicians or concept designers, or when simply looking for new solutions and possibilities.

One aspect helps us a lot with regards to hybrid events and makes us confident for the future: We are not starting from scratch; we have built up our experience and competencies in the digital, virtual and hybrid area for years. We developed flexible concept platforms for digital, virtual and hybrid events since 2010 and that expertise is now really coming into play.

And at the same time, with the 2018 restructuring of our agency into an agile agency, we gained a lot of experience in remote and cross-location working and have strengthened the ability to work independently from anywhere. All our staff around the world have been suitably setup for working remotely for years, as the majority of our work takes place on event locations. Therefore WFH was not a challenge for any of us.

“All of this has been of great benefit to Vok Dsams over the past few months and I am grateful and proud of all our colleagues spread around the globe. All performed expertly and with admirable motivation under tough conditions.”, as Colja Dams said.

In a way, the pandemic has been a catalyst for digitalization developments in the communications sector that would have come in the near future anyway, but probably a little slower and less intense.

Another confidence booster is the fact that the event industry has come up with strong hygiene concepts to make live events possible again and with success: the first events are already taking place in China and Europe - albeit often on a smaller scale than before. Instead of one event for 3,500 participants, we are now breaking it down into 25 regional events. We have recently trained hygiene specialists for events at each of our locations worldwide, which allows us to develop safe and legal hygiene concepts in-house together with the local authorities on site.

The pandemic has undoubtedly shaken up Vok Dams as a company but we are also confident about the future of the live events industry. Events will continue to be social, personal and live. Provides the essential drive in marketing and conveying and anchoring messages. Even with social distancing and hygiene rules in place, face-to-face communication remains fundamentally important and effective. We all are social animals to the core and therefore always find a way to – safely – connect and interact.

And that has become blatantly clear over the last few months; for us humans it’s so important to be able to be together and to communicate with one another. Even when it’s with a safe distance between us or though digital channels.

Therefore we continue to develop agile concepts to achieve this basic need in a safe, effective and enjoyable way. Because there is nothing that achieves better results than direct communication from person to person. This has been the core of our company for the last 50 years and Covid-19 – no matter how frightening and impactful – is not weakening this belief.

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Vok Dams worldwide is one of the leading international communications agency for events and live-marketing. At 19 locations around the world, around 300 experts produce brand appearances for events, trade fairs, road shows and showrooms – live, digital, hybrid and virtual. Vok Dams has offices in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and its headquarter in Wuppertal, Germany. In addition, international offices in Beijing, Shanghai, Hongkong, Bordeaux, London, Madrid, Prague, Vienna, Tallinn, New York, Philadelphia, Sao Paulo and Dubai.