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PCMA signs partnership deal with Korea MICE Association

Professional Convention Management Association (PCMA) and Korea MICE Association have announced a two-year strategic agreement to provide bolstered support to members of both organisations to equip them for the post-COVID return, through specialised training programs.

A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea in a move to ensure event planners are skilled for designing and delivering hybrid and digital events.

Karen Bolinger, PCMA Managing Director for APAC, said this partnership is a great opportunity to engage with the dynamic Korean Business Events industry further, by providing practical and much needed skills-based training.

“We are delighted to work in partnership with our colleagues at Korea MICE Association to help support their industry to rise to the challenge of running engaging events in the post-COVID business events space.

“Each country in the Asia Pacific region has a unique road to recovery, however, being able to provide valuable education to event planners, is one major key to ensuring a successful future for the space.

“We look forward to having members of the Korea MICE Association engaging in our local and global community conversations and to hearing about their experiences and point of view of what they need to fuel their recovery.

“We’ll be working closely with our colleagues to understand what else we can do to support the Korean Business Events industry and how we can facilitate sustainable growth across the Asia Pacific region,” said Ms Bolinger.

Chun Kim, President of Korea MICE Association, said the partnership with PCMA is a very constructive opportunity for members and stakeholders in the Korean MICE industry, especially after the COVID-19 pandemic.

“We have been working with PCMA since 2017 to create opportunities for development of skills and grow networks for the Korean business events industry, with a special focus on education.

“The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events. The DES course will be the most productive way to bring our members to the next level in the industry.

“Korea MICE Association will also actively collaborate with PCMA to establish a safe and sustainable MICE market among the Asia Pacific region,” said Mr Chun Kim.

The partnership has already seen 26 members from Korea MICE Association start the Digital Event Strategist course in August 2020.


Photo: Karen Bolinger, PCMA Managing Director for APAC.