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MICE City Busan Prepares for Post-Covid-19 Life

MICE industries around the world are being shaken by the continuous spread of the coronavirus (Covid-19). The MICE industry is typically one of the first industries to be affected by disasters, such as the current global pandemic. Busan is no exception to the threat and its MICE industry is being greatly affected by the crisis. According to a survey of the MICE industry conducted by the Busan Tourism & Convention Forum (Busan Tourism MICE Association), 50 per cent of the local companies surveyed have seen an 80 per cent or more decrease in their average annual sales. In response, Busan and its local MICE industry are actively engaged in various activities designed to overcome the Covid-19 crisis.

Busan is striving to become a MICE city that people want to visit after the Covid-19 crisis has passed. To this end, the Busan city government and MICE-related organizations are running a new campaign and offering support to overcome the current crisis. A post-Covid-19 strategy has been developed to promote publicity, mutual growth, and campaigns within the industry, and the scope of the existing support project has been temporarily expanded. The Busan city government is directly making various support funds available to help alleviate the damages associated with the coronavirus. In short, many efforts are being made to lay a solid foundation so that the local MICE industry can overcome any situation, including Covid-19.

Busan has a remarkably active MICE industry and is ranked 4th in Asia and 7th in the world (based on 2017 UIA rankings) as an international conference host city. In particular, Busan has been selected as South Korea’s first international tourism city, and the Haeundae area, the country’s top landmark, was selected as an international conference complex. This shows the Korean government’s recognition of Busan as a leading city for both business and travel.

In addition, Busan has a systematic MICE infrastructure that gives it a distinct identity and utility as a MICE host city. Busan’s handling of Covid-19 acts as a model of the city’s outstanding disease prevention process, implemented through transparent communication, and reinforces the city’s reputation as a safe city with a low threat of disasters and terrorism.

As it continues to overcome the current crisis, the MICE city Busan is dreaming of an even bigger future. Even in the midst of Covid-19, Busan is striving for growth and hopes to shine as a remarkable example within the MICE industry. Professionals in the MICE industry are already keeping a close eye on the city for future MICE events.

Learn more about the MICE city Busan »