news
online 15–26 March 2021
AIME announces Delegate Connect
as partner to power events online platform.
taking the lead
Taiwan MICE
Globally Recognized, Receives Stella Awards.
free and open to all
More Than 3,200 Event and Hospitality Professionals
Already Registered for Cvent Connect Europe Virtual on 10-11 November.
EUR 300 million
Austria Center Vienna
welcomes financial support package for organisers.
business Intelligence
New board of Energy Cities
ready to tackle the opportunities of the Green Deal and Covid recovery.
business intelligence
Zurich
– Sustanability as a strategy.
hotel news
Park Inn by Radisson
Vilnius Airport Hotel & Business Centre opens its doors.
for international visitors
Ras Al Khaimah
becomes first city in the world to offer free Covid-19 tests to international visitors.
Associations need to be proactive
Gregg Talley of Talley Management Group
Named One of the Top 25 Influencers by Northstar Meetings Group.
facts:
Research Points to Low Risk
Covid-19 Transmission Inflight.
RSS
rss_icon
Links
Asia’s MICE sector expected to rebound ahead of other regions

ASIA’S business events industry has the potential to rebound faster than other continents, but being able to conduct business safely is important, highlighted panellists at the Global MICE Situation in the Time of the Pandemic webinar for Philippine business events stakeholders, according to TTGmice e-news.

Green shoots can already be seen, according to UFI’s Asia Pacific regional manager Mark Cochrane. He related the example of China, which had zero exhibitions in February, is “slowly, and cautiously getting back into business”.

Asia’s business events sector is most likely to recover faster than other continents, experts predict

Although international travel is at a standstill, China’s massive economy has presented a lot of potential for domestic activities, Cochrane noted.

Noor Ahmad Hamid, ICCA’s regional director Asia Pacific, agreed, and pointed out that business events are starting to begin in smaller Chinese cities such as Qingdao, Chengdu, Shanghai, Hangzhou and Xiamen.

Some domestic activity is also happening in parts of Japan, Taiwan, and Malaysia, as well as New Zealand – which is slowly easing local travel restrictions – and Australia, according to Noor.

Cochrane added that Asian countries with domestic markets such as South Korea and Japan will open up first, while Hong Kong and Singapore will take longer as these cities rely primarily on foreign participation.

Asian destinations are observed to be on the path to recovery, with Singapore and Thailand announcing recovery packages and Hong Kong offering rental-free venues. These moves bode well for the exhibition sector.

“We have to tell governments that MICE is important for economic growth, and they have to open up,” said Noor, highlighting that it was important for local stakeholders to come together to push for it as well.

Jennifer Glynn, SITE president, pointed out that incentive travel “will come back regionally”, but will likely be with tighter budgets due to weak corporate performance during the Covid-19 crisis. As such, incentive groups will favour destinations closer to home.

To help planners stick to the budget, Glynn suggested that a programme to remote regions, emerging destinations, or the countryside would work, since a majority of incentive programmes usually number from 25 to 50 people.