news
Hotel News
World’s tallest hotel opens in Dubai 2024
The Ciel Tower hotel will soar 365 metres into the sky with 82 floors of luxury suites and serviced residences.
Hotels & Resorts
Accor Announces Global Launch of Its All-Inclusive Collection
Accelerating its expansion in the fast-growing market with a unique platform of multi-branded luxury and premium offers.
Hotel news
Ambitious Plans for Spectacular Scandic Holmenkollen Park
Modernised hotel reopens with 376 rooms and room for 1,200 conference visitors.
Changing of the guard
Peter King
to depart after 11 successful years.
hotel news
Hotel Sustainability Basics Launched at Leading Industry Summit in Manila
Set to drive responsible travel and tourism and to help every hotel address and improve their environmental impact.
hotell news
Scandic to Open Third Hotel in Tromsø
New hotel planned for 2025, with 305 rooms on 12 floors in the new Vervet area.

Global Business Travel’s Landmark Sustainability Study Reveals
What It Will Take to Get to a Greener Future.
Covid-19-Award
Double gold for Austria Center Vienna
at German Stevie Awards
The man, the myth, the legend
Patrick Delaney Honoured With Hall of Fame Award
Travel trade veteran receives 2022 Hall of Fame award at annual AIPCO conference.
hotelnews
Scandic Kiruna
first commercial enterprise to open in new city center.
RSS
rss_icon
Links
Australia at the Forefront of the Business Events Conversation

I’ve said it before and I’ll say it again: if I had to move from Sweden and I could pick anywhere in the world, it would be Australia. Specifically, Adelaide.

I have always loved Adelaide. My Adelaide is a city in fast transformation that is evolving from its automotive manufacturing roots, now full of hi-tech skills as it journeys to become a Knowledge Facilitating Hub. It’s a rookie on the way up, flying under the radar, using the likes of big data and business events as platforms for its success.

The modern term ’business events’ was coined in Australia by Elizabeth Rich, Chief Executive of the Business Events Council of Australia (BECA), who retired from her role at the end of June 2011 after leading the organisation for 17 years. Today, ’business events’ is a term used widely by companies and destinations around the world. It remains the quiet overachiever of the Australian tourism industry.

The convention centres in Sydney, Melbourne, Brisbane and Adelaide are among the best in the world and they are working tightly together as a group, determined to stay at the top. This is the Australian approach to life – mateship – and it transcends the business events industry.

Managed by Tourism Australia’s specialist unit, Business Events Australia, the Business Events Bid Fund Program (BFP) is designed to increase new international business events for Australia through the offer of financial support at the critical bidding stage. The BFP is intended to deliver conversion in situations where Australia is bidding against international competitors for the right to host the business event. And there are more bid funds like it. Just start searching for them.

If the Australian industry maintains the high quality it’s currently delivering across convention centres, convention bureaus and services (like hotels and restaurants), it will thrive. There is a performance philosophy across the country that’s incomparable to any other country I have visited during my 40+ years as a journalist. In my experience, nowhere else in the world has better service than the hotels in Australia. When we arrived at quarter to twelve in the evening to an airport hotel in Sydney with plans to leave again early the next morning, we were met by a friendly smile and warm towels. I have never seen this anywhere else, at a hotel, at nearly midnight.

In any case, our report shows that Australia has a collaborative model and mindset. We have interviewed many of the leading players showing us this mindset. We have sought deep, broad, complex and innovative ideas that continue to develop the world, and thus create many important new business events not only for Australia but also other places in the world. We once again observe how meetings, conferences and congresses are an essential driver for the development of the world. During our stay in Australia, we have learned the importance of associations and their significant work in developing their organisations, members, cities, universities and very often the whole of society.

This business intelligence report is all about knowledge and sharing the knowledge all interviewees contributed. Everyone we talked to both wanted to share their expertise and highlight the power of collaboration.

Swedish-Indonesian Atti Soenarso has worked as a journalist for over 40 years. She has worked for Scandinavias largest daily newspaper, was TV4s first travel editor, has written for many Swedish travel magazines and has had several international clients. She has travelled the length and breadth of the world and written about destinations, people and meetings. Photo by: Magnus Malmberg.