news
November 17-19 in Orlando
GBTA Announces New Dates
for 2021 Convention.
Awards
Austria Center Vienna Bags Coveted Gold and Silver Stevie Awards
Best B2C event and rapid testing lanes most valuable company response to the Covid-19 crisis category.
hotel news
First Radisson Individuals in the Baltics Opens Its Doors in Tallinn
Palace Hotel Tallinn is a monument of national architectural heritage built almost 100 years ago and respectfully renovated.
€300+ millions
The Economic Impact of Messukeskus Helsinki Melted By 80 per Cent
Pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area.
sleep congress is awakening
World Sleep Congress 2022 to Be Held In Rome
EGA Worldwide Congresses & Events formally contracted as DMC service provider.
digital move
ICC Sydney Expands Broadcast and Hybrid Event Solutions with Media Studio
The studio features green screen technology which allows for visual integration of presenters into customisable background content.
21–22 October 2021
Union of International Associations Round Table Asia-Pacific 2021
Hosted by Tokyo Convention & Visitors Bureau (TCVB) live and online.
hotel news Scotland
Virgin Hotels to Open in Glasgow
Pack your kilts, Virgin Hotels opens brand new Scottish property in 2022.
CB Italias platform
Convention Bureau Italia Premieres Box IT,
The Free Networking Online Platform for International Buyers Interested in Italy as a Mice and Wedding Destination.
new roles
Imex Group Invests in the Team With Nine New Appointments
Several new roles have been created within the business with significant investment in systems, marketing and design.
RSS
rss_icon
Links
What we are doing right now lays the foundation for the image of Sweden in the future

Matti Ahlqvist is the site manager for AstraZeneca in Gothenburg. In “Studio Göteborg & Co”, he talks about how important the image of Sweden and Gothenburg is to a global company and how it is affected by what is happening right now.

"Sweden has values ​​within gender equality, environmental thinking and endurance that make us stand out as an example or as an odd bird. And in that it may not be so strange that we can be seen as an odd bird in the management of the corona pandemic too", he says.

The Gothenburg region is one of AstraZenecas three major research facilities in the world with 2,500 employees. Half of the researchers employed in recent years come from a country other than Sweden. The reaction from colleagues in other countries that Sweden has chosen its own path is mixed.

"We are seen as different and we have different tonality from our authorities. It is important to explain what we stand for as a country and why we do it our way. What we are doing right now is laying the groundwork for the image of Sweden later when we return to new normality", he says.

In AstraZenecas Gothenburg facility, SEK 15 billion is channelled each year to various research projects. As chairman of the Business Group at Gothenburg & Co, Matti Ahlqvist is also active in the development of Gothenburg as a destination and in AstraZenecas work to bring more international scientific meetings to the city. A business that is currently down everywhere in the world.

"It is important to get back to attracting congresses and show us as a place in the world without having to rush back to work. How we were affected and where we are going. Next year Gothenburg will have a 400 year anniversary and it will be a natural way to hit the big drum", he says.