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World’s tallest hotel opens in Dubai 2024
The Ciel Tower hotel will soar 365 metres into the sky with 82 floors of luxury suites and serviced residences.
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Peter King
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Scandic to Open Third Hotel in Tromsø
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Scandic Kiruna
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What we are doing right now lays the foundation for the image of Sweden in the future

Matti Ahlqvist is the site manager for AstraZeneca in Gothenburg. In “Studio Göteborg & Co”, he talks about how important the image of Sweden and Gothenburg is to a global company and how it is affected by what is happening right now.

"Sweden has values ​​within gender equality, environmental thinking and endurance that make us stand out as an example or as an odd bird. And in that it may not be so strange that we can be seen as an odd bird in the management of the corona pandemic too", he says.

The Gothenburg region is one of AstraZenecas three major research facilities in the world with 2,500 employees. Half of the researchers employed in recent years come from a country other than Sweden. The reaction from colleagues in other countries that Sweden has chosen its own path is mixed.

"We are seen as different and we have different tonality from our authorities. It is important to explain what we stand for as a country and why we do it our way. What we are doing right now is laying the groundwork for the image of Sweden later when we return to new normality", he says.

In AstraZenecas Gothenburg facility, SEK 15 billion is channelled each year to various research projects. As chairman of the Business Group at Gothenburg & Co, Matti Ahlqvist is also active in the development of Gothenburg as a destination and in AstraZenecas work to bring more international scientific meetings to the city. A business that is currently down everywhere in the world.

"It is important to get back to attracting congresses and show us as a place in the world without having to rush back to work. How we were affected and where we are going. Next year Gothenburg will have a 400 year anniversary and it will be a natural way to hit the big drum", he says.