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Technology and Innovation to Headline Convene Professional Academy

The Convene Professional Academy is returning for the eighth edition of the Baltic Sea Regions leading meetings and events industry trade show. The academy will serve as a great knowledge-sharing platform, with keynote speakers addressing top-of-mind industry topics and challenges through a number of presentations and panel discussions.

The Academy will focus largely on technology and how it can be leveraged to bring more value to meeting planners and better experiences to delegates. No doubt, technology is changing the way we do business, and the meetings and events sector is no different. The Professional Academy will consist of 11 presentations and panel discussions that are sure to inspire attendees and bring something new to the table. This is why everyone participating in Convene 2020 is encouraged to consult the Professional Academy agenda and set some time aside to attend the sessions that interest them most.

The two-day programme will cover several themes aimed at inspiring and educating on the latest industry issues. In addition to innovation, technology and creativity, the content will cover the growing impact of influencers on marketing destinations. Thought leader Mariska Kesteloo from Word of Mice and industry influencer Vadim Zelenski will explain how to use B2B influencer marketing as an added value for destination and events strategies. With so many exciting new trends, how can you spot the one that is likely to have the most impact on your business? One of the not-to-miss trends is the booming Gaming and eSport events industry, which is generating billions of euros in profit and has attracted over 2.5 billion gamers around the world. Florian Masuth, an experienced gaming industry professional and developer of Game On, the Baltics largest gaming event, will share his knowledge and experience with the audience. Attendees will also get insights into the inevitable impact of Artificial Intelligence (AI) on personalising experiences, predicting sentiments, and real-time data analysis; the biggest hospitality industry shapers; and much more.

Go Vilnius Director Inga Romanovskienė is excited to put forth such a diverse set of topics, saying, “The Professional Academy runs sessions about business challenges and opportunities in this ever-evolving sector so that delegates leave motivated to apply learnings to their own exciting events. The line-up of speakers is sure to inspire attendees and introduce them to new best practices, technologies and innovations. Education is an important part of ConveneE and we encourage everyone to attend as many sessions as they can.”

Taking place on 12-13 February 2020 in Vilnius, the eighth edition of Convene expects to draw more than 165 Hosted Buyers from Europe and beyond who will be taking part in some 2,600 pre-scheduled business meetings with 80+ Exhibitors from across the Baltic Sea Region.

Detailed Convene Professional Academy agenda