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Radisson Blu takes the lead for the 7th consecutive year

Each year, the English research organization BDRC performs a brand recognition survey. The survey is based on interviews with Danish, Norwegian, Swedish and Finnish business travelers. They are asked which hotel chain they know best, which hotel chain they have used in the last 12 months, which hotel chain they prefer to use and where they would prefer to stay if they could choose. The survey also includes questions such as brand recognition, loyalty, service level and comfort.

For the seventh year in a row Radisson Blu scored the highest points and has been chosen as the "Number One Hotel Brand". It is quite an achievement being the only hotel chain to accomplish this worldwide. With development in 62 countries across Europe, Middle East and Africa, The Rezidor Hotel Group will continue bringing more alternatives to our guests. The upcoming opening of Radisson Blu Waterfront and Stockholm Waterfront Congress Center, which opens in January 2011, is a great example of what our guests have to look forward to.

The BDRC survey strongly shows that the business traveler prefers Radisson Blu. We contribute this to our ability to provide consistency throughout all our properties. Our business guest knows what to expect when staying at a Radisson Blu hotel. The guest can depend on our “Yes I Can” service standard, central locations, business class room standards and our loyalty program Goldpoints plus (which has now reached over 1 million members). We continue to initiate new concepts, such as Green Meeting packages with a focus on environmental sustainability and Brain Food that keeps the meeting guest fresh and energetic throughout the day.

“It is very gratifying to know that our guests can rely on the Radisson Blu brand. Our guests have taken our “Yes I Can” spirit to heart, therefore it is extremely important for us to continue to anticipate and meet our guest’s needs” says Ole Sorang, Marketing Director – Nordics, Rezidor Hotel Group.