news
business intelligence
The Future of cities
under the microscope in Brisbane.
big meetings
World leading ear, nose and throat surgeons
to head to Brisbane.
big meetings
Brisbane
secures Flight Centre’s 4500-strong Global Gathering.
significant achievements
AIM Group International’s Annual Report Shows Steady Growth for 2018
Increased EBITDA and overall turnover, diversification of the business, major events realised and acquired are among the flagship results.
leadership
BestCities Announces New Strategic Business Development Group Chairperson
Beverly Williamson, General Manager of Business Development and Bids at Melbourne Convention Bureau, has been appointed to the role.
economic boost
Business Events to Bring $112 Million to Brisbane
Brisbane will receive the economic boost through new business events set to take place in the city over the coming years.
business intelligence
Waikato Hosts Record-breaking Indigenous Scholars Conference
Hamilton hosted a historic NAISA conference hailed as a record-breaking meeting for indigenous scholars from around the world.
Business Intelligence
CWT Research Reveals 71 % of Business Travelers Embrace Innovation
Travelers from the Americas and Asia Pacific are more likely to favor travel innovation while Europeans remain more wary of changes.
Partnership
Inaugural AC Forum & LCE Collaborative Learning Experience Takes Place in Glasgow
The Associations & Conference Forum and the Leading Centres of Europe has successfully delivered their collborative event at the SEC.
115 000 jobs since 2003
CTICC Shares 16 Years of Extraordinary Experiences
The venue has met or exceeded all goals set for it and marked its 16th birthday by listing 16 achievements that contributed to the success.
RSS
rss_icon
Links
European Cities Marketing Benchmarking Report 2019 shows continuous growth of European city tourism

The ECM Benchmarking Report determined that European cities continued their development in 2018 with an average growth rate 4.2% increase in total bednights compared to 2017. The 15th edition of the European Cities Marketing Benchmarking Report includes 119 European cities and provides benchmarking insight into bednights sourced from Europes main markets as well as analyses of city tourism compared to national tourism, bed supply, occupancy, and tourism densities.

"The growth in total bednights is lower than the previous year at 7.4%, and since a sustainable visitor economy is the common goal of European Cities, we take this as a sign of a healthy development." comments Petra Stusek, ECM President.

The source markets that grew most in 2018 are China (+9.6%), Spain (+8.5%), and the United States (+6.4%). Between 2014 and 2018, the US source market is the most dynamic one with an average growth of 9.4% in bednights, of which 64.1% are in ECM report cities.

The growth in terms of bednights is also related to the growth rate of top performing cities. Of these top performing cities, Istanbul showed an increase of more than 20%, followed by Munich and Paris that showed an increase of more than 9%.

 

Table 1. Top 15 European Cities - Total Bednights 2018

Destination Bednights 2018 2017-18 % change

 

1 London* 71,163,839 -8.7%

2 Paris* 52,546,339 9.2%

3 Berlin 32,869,156 5.5%

4 Rome* 28,549,101 3.1%

5 Istanbul 20,983,823 20.3%

6 Madrid* 19,832,390 3.0%

7 Barcelona* 19,293,683 2.7%

8 Prague 18,249,084 1.1%

9 Vienna* 17,412,927 6.0%

10 Munich* 17,124,486 9.3%

11 Amsterdam* 16,944,000 6.9%

12 Stockholm* 14,594,719 3.9%

13 Hamburg 14,529,549 5.1%

14 Milan 12,286,276 3.7%

15 Lisbon* 10,758,765 0.9%

 

*Refer to cities with different definitions and data rectifications.

Source: European Cities Marketing Benchmarking Report 2018-2019

 

Petra Stusek, continues: "The past five years have shown a positive average annual growth rate of bednights in both the ECM reports cities (+4.1%) as well as in the EU28 nations (+4.0%). City tourism bednights have again surpassed national tourism bednights, proving cities are the dominant geographical focus of European tourism, especially for short break and congress and/or conventions segments.. Some of the foreign markets observed in the report are definitely more attracted by European Cities than the countries taken as a whole: 88.8% of Japanese tourists in Europe stayed in 2018 in ECM cities whereas, 10.3% German tourists stay in ECM report cities."

The dynamism of the European cities considering tourism as an economic leverage, combined with the competition of new destinations, can explain the 2018 growth. The main factors that influence tourism demand in Europe include increasing volatility within the past years, political and economic crisis (including Post-Crisis Year developments), security issues, airline connectivity, and economic recovery in the long-haul markets, such as Japan. Moreover, recent developments in tariffs, of which the trade war between the US, China, and Europe, can also influence the future of travel in the world, since they are expected to affect the world economy.

The ECM Benchmarking Report (#1 source of city tourism statistics) is available for free for members of European Cities Marketing and can be ordered from ECM Website:

http://www.europeancitiesmarketing.com/ecm-benchmarking-report.

Photo: London the only city among the top 15 destinations that lost visitors last year, but still number one by far.

.......................................................................................................................................

 

*European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of members from more than 115 major cities in 39 countries.