news
business intelligence
ICCA and BestCities
announce 2019 winners of Incredible Impacts Grants.
businsess intelligence
Ottawa Tourism and The Hague Convention Bureau
reveal joint association and event marketing partnership.
vision, mission, passion
2031 Vision to encourage visitors
to stay longer and spend more in Brisbane.
IBTM World 19-21 nov 2019
The importance of mentoring
in the events industry.
new job
CWT Meetings & Events
Appoints Cristina Scott as Vice President of Global Operations.
Tech hub
ESOMAR chooses to ‘Make ItEdinburgh’
for Congress 2019 – the global data and insights summit.
business intelligence
London Retains Top Spot
for Meetings & Events in EMEA in 2020.
business Intelligence
Study on Europe
as a destination for meetings and conferences identifies growth potential in complex market.
ongoing strategy
Expoforum welcomes €700,000 subvention fund
to support St Petersburg’s international growth.
developing business
Congrex Switzerland’s client base is expanding
Acquisition of several new clients this year.
RSS
rss_icon
Links
IBTM launches new trade show for Asia Pacific Market

IBTM, part of Reed Travel Exhibitions, has announced the launch of a new Business Event, IBTM Asia Pacific. The event will take place on 6-8 April 2020 in Singapore at the Marina Bay Sands Expo & Convention Centre and joins IBTMs existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa in Cape Town.

IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be under-pinned by IBTMs sophisticated, industry-leading Hosted Buyer programme, which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom theres a very good chance of doing business.

Shane Hannam, Portfolio Director, IBTM, commented: “Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the regions business events industry is expected to see the highest growth rate in the world to reach $441.1bn by 2025*.

“Its a market we know very well, and our research has shown that theres genuine demand for a regionally focused event, both from our existing customer base, but also from the industry in general. Its an exciting new addition to the industry calendar not only for IBTM, but also for the wider business events market.”

Shane continued: “Were confident that IBTM Asia Pacific will give us a focused platform from which we can service the ever-increasing demand both from the inbound and outbound APAC markets. Importantly, the event will also allow us to implement a strategic shift for our IBTM China event, which will re-focus on bringing together the highest quality Chinese buyers to meet with international exhibitors and international buyers to do business with Chinese exhibitors.”

Senthil Gopinath, ICCA CEO: "We congratulate IBTM on the launch of this new platform in the Asia Pacific region. ICCAs global membership is always looking for new opportunities to meet international associations and key stakeholders in the meetings industry and we are delighted to collaborate with ICCAs long-term Business Partner on IBTM Asia Pacific. We wish the team all the best with the expansion."

Shane continued: “Singapore is considered as APACs regional hub for the Business Events market and that, combined with its excellent infrastructure and long-standing reputation as a global business destination mean that it was the natural choice as our host city.”

IBTM Asia Pacific will be helmed by Event Manager Michael Jones, who has been with Reed Exhibitions for almost six years. The marketing and Hosted Buyer programme, which underpins the success of every IBTM event, will be managed by the experienced existing team based in Richmond, London, supported by Reed Exhibitions teams in Singapore and Japan.

The event will be preceded by a day of local tours for international buyers and an evening drinks reception. Full details of the education sessions and networking programme will be released in coming weeks.

 

For more information, or to register interest, visit: www.ibtmasiapacific.com