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Singapore Tourism Board showcases City of possibilities

Singapore Tourism Board (STB) has designed a unique approach for showcasing the country at global trade shows and consumer events, by using an innovative installation to offer an immersive and engaging experience for people to learn about the city.

Named City of Possibilities, the physical model features eight well-known landmarks and points of interest in Marina Bay and Sentosa, Gardens By The Bay, Marina Bay Sands, National Gallery, Siloso Beach, Merlion Park, Esplanade, Resorts World Sentosa, and Raffles Hotel.

While the model itself showcases the beauty of the landmarks, the installations inventive aspect is that it also acts as a console to bring users on a virtual tour around the locations. It includes two physical avatars used to navigate around the area and control the tour. The interactive experience leverages on technologies such as 360 video, radio-frequency identification (RFID), and 3D printing to bring Singapore to life.

Each of the eight landmarks has its own hotspot pad on the model. When an avatar is placed on these, the corresponding interactive tour is initiated on the large digital screen in front. By simply rotating the avatar, users can change their view of the 360o video tour and select which activities they want to learn more about. Headphones with ambisonic spatial audio provide an immersive experience.

Ms Tan Yen Nee, Regional Director, Europe, STB said: “City of Possibilities is an interactive and immersive showcase, which allows users to learn more about Singapore and discover the sights, sounds and stories familiar to our city without being physically in Singapore. Through the creative and innovative showcase, we hope to introduce our world-class attractions and hotels to users, and entice them to visit Singapore to experience more of our tourism offerings.”

The concept was created by TBWASingapore, alongside production partner, Airbag Productions.

The activation was first launched in March at ITB Berlin, and will continue to be displayed at various trade shows and consumer events across the globe.

The Singapore Tourism Board/Singapore Exhibition & Convention BureauTM will participate in IMEX Frankfurt from 21-23 May 2019 with 24 co-exhibitors. At booth no. C360, MICE planners can experience the “City of Possibilities” installation, and learn all about the latest developments in Singapore - Asias top convention city for the 17 consecutive years.