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150 new luxury hotels opened in Greece in 2018

International luxury chain or brand hotels expanded in Greece by 15 percent in 2018 in terms of rooms and 12.1 percent in terms of beds, according to an annual study by Horwath HTL titled "European Chains & Hotels Report 2019" released on March 4.

A total of 150 new luxury hotels opened in Greece in 2018, bringing the total of five-star hotels to 550 and of four-star hotels to 1,581. Both categories hold a 21.6 pct share in the hotel market of Greece, which was included in the report for the first time.

In addition, the report noted that Hotel Groups, Family Groups and Brands controlled an 8-pct share in the total Greek market and a 12-pct share in beds.

 

Photo: Thomas Cook has opened its new adults-only Sunprime Pearl Beach hotel on Kos.