news
GDS-movement
Lima celebrates its 486th anniversary
and announces the development of a long-term strategy that will revitalise its tourism and business sector.
UNWTO Yesterday
IATA hints
at vaccination requirement to fly internationally.
Fourth Industrial Revolution
MCI transforms
for the digital age.
latest research
Innovation network
“Future Meeting Space”: digital event on 22 February.
connectivity
Emirates expands its operations
in the Americas in line with increased passenger demand.
PRESSTOPPRESSTOP
IMEX in Frankfurt 2021
is cancelled.
hotel news Sweden
Scandic Arlandastad opens its doors
with Scandinavian XPO international meeting and event center as its neighbors.
hotel news
Built in a former prison
Hotel Kakola boasts a fascinating history.
creative new offering
Hybrid City Alliance
recognises growth in multi-hub meetings and conferences.
World Economic Forum
Special Annual Meeting 2021
to Take Place in Singapore in May.
RSS
rss_icon
Links
Stockholmsmässan realigns and hires Production Director

The largest meeting venue in Scandinavia, Stockholmsmässan in Älvsjö, has been widely considered a quality venue for many years. It consistently receives excellent ratings from visitors as well as exhibitors and organizers. Something, of course, that CEO Patric Sjöberg is incredibly proud of – yet he sees the need to power up the company’s commercial potential.

“We operate in a cut-throat market where competition increases with each passing day. That’s why I’m now changing the organization at Stockholmsmässan and creating three new departments that will guide our operational activities. This will give us greater momentum for future development, and I am delighted to have found such talented people for these key positions,” says Sjöberg.

The commercial department will be headed by Camilla Hållbro. Hållbro has worked at Stockholmsmässan since 2009, and was responsible for the Event Services business area, which under her leadership delivered outstanding performance both commercially and in terms of production efficiency. Today, these services account for one third of the company’s sales.

“This is a fantastic challenge – together with a strong commercial management team, to strengthen Stockholmsmässan’s position and expand, both in existing markets and by developing the business in the exciting new markets we are curious about,” says Hållbro.

Heading up the new production department is Anette Ternström Andersson, a newcomer to Stockholmsmässan but a highly experienced industry insider, with twelve years at Stockholm Globe Arenas and five years at Friends Arena to her credit.

“I’m really looking forward to starting at Stockholmsmässan. It’s an incredibly talented and professional company, one that’s also on a mission to develop Stockholm as a visitor destination, which I personally think is great fun,” says Andersson.

Recruitment is underway to fill a third new position as Marketing Director for the Group management team at Stockholmsmässan. The entire reorganization was launched on September 1, and in connection with this development Helena Linden, former Director of the Major Exhibitions business area, has chosen to leave the company.

 

Photo: From left Anette Ternström Andersson, new Production Director  at Stockholmsmässan. Camilla Hållbro, new Commercial Director. Patric Sjöberg, CEO.