news
knowledge for the future
Dubai confirmed
to host next edition of Meetings Design Week.
New opportunities
IBTM launches new trade show
for Asia Pacific Market.
Transfering knowledge
Business events
must count more than coffee cups: study.
Hotel News
Bjarke Ingels Group
designs new H.C Andersen Hotel for Tivoli in Copenhagen.
32nd year!
IBTM World
launches its 2019 event with new Corporate Buyer programme.
AWards
IACC Swedish Copper Skillet
– and the winners are...
new job
Martin Sirk
lead Global Association Hus Partnership.

CWT M&E chosen
As Partner of FIS Alpine World Ski Championships 2021.
Future development today
Associations look to move away from capitals
to second tier destinations.

Jordan Ranks Second
in the Middle East according to ICCA.
RSS
rss_icon
Links
Business Events: Change Agents or Travel Agents?

As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually contribute to the destinations where they are hosted, and how they have become part of strategic thinking for those that appreciate their value.

Business and professional events accelerate the journey to creative and knowledge economies.

Leading destination marketers in Europe are increasingly aligned to the economic development framework of their governments. They are focussing on key sectors for growth, as discussed at the last European Cities Marketing Summer School in Dresden. The video features ECM President Dieter Hardt-Stremayr, Conference Partners CEO Nicola McGrane, Vienna Convention Bureau Director Christian Mutschlechner and Destinations International Executive VP Program Development and Meetings Colleen Phalen.

Mutschlechner: “We have to be separated from tourism… …because we are not ‘offending’ the city”.

The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. To contribute to the Joint Meetings Industry Council’s call for quality storytelling of the legacies the sector delivers, please click here.

 

More information: https://www.the-iceberg.org/features/business-events-change-agents-or-travel-agents/