news
instant booking is here
Four Major Hotel Companies
Invest in Meetings Venue Tech.
urban transformation
ICC Sydney and Partners
Showcase First State Super Theatre.
increasing priority for travelers
CWT research reveals
business travelers are more health-conscious during trips.
2nd meeting city in UK
Conference & event organisers encouraged
to ‘Make it Edinburgh’ as city strengthens position as UK no.1 for hotel investment & development.
new job
New director appointed for Meet in Reykjavík
- Reykjavík Convention Bureau.
sustainability
The world’s first carbon-neutral constructed convention centre
- The CCD, attracts European clean electricity conference.
connecting the future
Ocean Science
fuel innovation and conferences in Victoria.
business Intelligence
Sixth consecutive record year:
Vancouver welcomed 10.7 million visitors in 2018.
Baltic Trade Show
Convene
returns to Vilnius in 2020.
AEG Ogden
Cairns Convention Centre
expansion great news for region, says CEO.
RSS
rss_icon
Links
Business Events: Change Agents or Travel Agents?

As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually contribute to the destinations where they are hosted, and how they have become part of strategic thinking for those that appreciate their value.

Business and professional events accelerate the journey to creative and knowledge economies.

Leading destination marketers in Europe are increasingly aligned to the economic development framework of their governments. They are focussing on key sectors for growth, as discussed at the last European Cities Marketing Summer School in Dresden. The video features ECM President Dieter Hardt-Stremayr, Conference Partners CEO Nicola McGrane, Vienna Convention Bureau Director Christian Mutschlechner and Destinations International Executive VP Program Development and Meetings Colleen Phalen.

Mutschlechner: “We have to be separated from tourism… …because we are not ‘offending’ the city”.

The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. To contribute to the Joint Meetings Industry Council’s call for quality storytelling of the legacies the sector delivers, please click here.

 

More information: https://www.the-iceberg.org/features/business-events-change-agents-or-travel-agents/