news
knowledge for the future
Dubai confirmed
to host next edition of Meetings Design Week.
New opportunities
IBTM launches new trade show
for Asia Pacific Market.
Transfering knowledge
Business events
must count more than coffee cups: study.
Hotel News
Bjarke Ingels Group
designs new H.C Andersen Hotel for Tivoli in Copenhagen.
32nd year!
IBTM World
launches its 2019 event with new Corporate Buyer programme.
AWards
IACC Swedish Copper Skillet
– and the winners are...
new job
Martin Sirk
lead Global Association Hus Partnership.

CWT M&E chosen
As Partner of FIS Alpine World Ski Championships 2021.
Future development today
Associations look to move away from capitals
to second tier destinations.

Jordan Ranks Second
in the Middle East according to ICCA.
RSS
rss_icon
Links
Sydney lights up for Jeunesse Global in 2018

New South Wales (NSW) Minister for Tourism and Major Events The Hon. Adam Marshall today announced that over A$31 million will be pumped into Sydneys economy after the city secured the Jeunesse Lifestyle Rewards Sydney 2018 event.

“There are long-standing relationships between Asia and our State, with events like these strengthening those bonds between our communities,” Mr Marshall said. “Over 5,000 delegates will be creating memories here that will last a lifetime.”

Business Events Sydney (BESydney) partnered with Destination New South Wales (DNSW) to win the competitive bid, leveraging DNSWs annual Vivid Sydney festival, which is a major drawcard for international visitors.

Vivid Sydney features an array of breathtaking art and light installations that take over the entire city for three weeks every year. The festival attracts over 2.3 million people and contributes over $143 million to the States economy.

“Sydney is spectacular all year round but especially during Vivid, so were delighted that Jeunesse Global is giving its best distributors an unforgettable experience during the festival,” Mr Marshall said.

BESydneys CEO, Lyn Lewis-Smith, said: “Choosing Sydney to host this incentive program will ensure Jeunesse Global is able to truly reward, inspire and motivate their delegates. Clients have seen up to a 20 per cent increase in sales when they announce Sydney as the next destination for their own incentive.

“Since Sydney was announced as the destination for 2018, the initial anticipated attendee numbers have doubled – and were still some months away from welcoming guests to our city,” added Ms Lewis-Smith.

President of Greater China, Jeunesse Global LLC, Mr Robin Lee, confirmed Vivid Sydneys appeal was a major reason for the direct selling giant choosing the harbour city. “Sydney is a must-see destination and we want our top performers to experience the city during its most iconic festival. We believe the professionalism of the NSW Government, BESydney and its partners will ensure delegates have a wonderful trip and can enjoy the true charm of Sydney.”