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Association Congress sees 50% growth in delegates
160 International, European and national association executives and association conference organisers from 18 countries attended the Association Congress 2010 London at the Millennium Conference Centre, in London 11th-13th July.

This fourth congress in the series, organised by Association Resource, has reached the record number of 271 participants this year, which made it the largest conference for associations in Europe.

Chaired by Dr Elling Hamso of the Event ROI Institute, the congress took the theme of “Enhancing Performance, Value and Return on Investment for Associations, Members and Delegates”. Over two days, targeted practical sessions were aimed at reducing costs, improving efficiency, developing new revenue streams, as well as securing the membership base. Over the following weeks the sessions will be available for general access via webcast, provided by Multiwebcast.

Among the 27 outstanding speakers invited from various continents and professional backgrounds were Isabel Bardinet of European Society of Cardiology (France), Tamlynne Wilton of the Foundation of Professional Development (South Africa), Dr David Robinson of The Open University (United Kingdom), Linda Pereira of CPL Events (Portugal) and Quirinne Laman-Trip of Kenes Group (Belgium).

The invitation-only ‘Association Leadership Summit’ took place on Monday and was attended by 32 heads of International and European associations, who gathered to discuss and brainstorm the major challenges in management and development of associations at the highest level.

Workshops provided high value concentrated learning with sessions addressing a wide range of association management disciplines, including sponsorship, by Linda Pereira of CPL Events; professional development, by Simon Rae and Dr David Robinson of The Open University - Europe’s largest university; and online marketing and social media, by Hellen Beveridge of Pure Rocket Science.

Among all the highlights of the three-day agenda was the Gala Networking Dinner hosted by the Seoul Convention Bureau, which included a live musical performance by Sue Son – electric violinist and finalist of Britain’s Got Talent show, a Korean inspired gourmet dinner and a Korean cultural fashion show.

Exhibitors ranged from leading destinations, such as Vienna and Toronto, to event services suppliers, such as Hiscox, venues, such as the Edinburgh International Conference Centre and Marriott Hotels, and association technology providers, Pixl8.

Dr Elling Hamso said about the Association Congress:

“This is the 4th Association Congress and it is enjoying a lot of success and I think there are a few congresses these days, which grow more than 50% every year, which is what this congress has done. And I think the reason for its success is an extreme focus on the delegate Return on Investment.”

 

Photo: Dr Elling Hamso of the Event ROI Institute chaired the Association Congress.