news
GDS-movement
Lima celebrates its 486th anniversary
and announces the development of a long-term strategy that will revitalise its tourism and business sector.
UNWTO Yesterday
IATA hints
at vaccination requirement to fly internationally.
Fourth Industrial Revolution
MCI transforms
for the digital age.
latest research
Innovation network
“Future Meeting Space”: digital event on 22 February.
connectivity
Emirates expands its operations
in the Americas in line with increased passenger demand.
PRESSTOPPRESSTOP
IMEX in Frankfurt 2021
is cancelled.
hotel news Sweden
Scandic Arlandastad opens its doors
with Scandinavian XPO international meeting and event center as its neighbors.
hotel news
Built in a former prison
Hotel Kakola boasts a fascinating history.
creative new offering
Hybrid City Alliance
recognises growth in multi-hub meetings and conferences.
World Economic Forum
Special Annual Meeting 2021
to Take Place in Singapore in May.
RSS
rss_icon
Links
Korea Expands Incentive Travel Market

The number of incentive travel tourists who visited Korea on 2017, excluding those coming from China, reached a total of 183,307 - reflecting a 25% increase over the previous year.

According to Korea Tourism Organization (KTO) CEO Changsu Jung, Koreas incentive travelers from Southeast Asia is experiencing an upward trend particularly Vietnam (56,246 , 90.5%), Philippines (4,855, 128.7%), and Malaysia (16,681 , 27.3%). In addition, countries which showed weakness in growth over the past years rose considerably and are being considered as new incentive market in the future.

The increase in incentive tourism are directly driven by the economic growth of emerging markets in Southeast Asia and the active efforts of the Korea Tourism Organization in diversifying its market. KTO Meetings & Incentives Team Director Chulbeum Park said, “We have taken several steps to seek new markets and increase the tourist arrivals in Korea. Our major move was to expand the existing support system to attract more incentive groups to Korea last year.”

In 2017, KTO has successfully launched its new corporate meetings & incentive support program and initiated several road shows overseas together with other Korean tourism providers and convention bureaus. This year, the Korea Tourism Organization is expected to continue and add more road shows and other promotional activities for 2018. For more info, please visit www.koreaconvention.org

-------------------------------------------------------------------------------------------------About Korea MICE Bureau

The Korea MICE Bureau (KMB) of the Korea Tourism Organization, aims to establish Korea as a premier destination for convention delegates and business travelers. As the governments leading MICE Agency, the KMB has worked for nearly 40 years to provide a wide range of advice and assistance to those considering holding meetings in Korea.