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MCI middle East and Zahara Tours join forces to bring association events to Oman

MCI Middle East announces a new strategic partnership with Zahara Tours in the Sultanate of Oman and have now launched MCI Oman. The partnership reaffirms MCI’s strategy of growing the Middle East and driving the meetings industry forward in its emerging markets.

With 130+ associations based in Oman, the country has the opportunity to host large international conferences and conventions over the coming years. MCI’s goal is to support the market and assist with the development of the local meetings industry which in turn will attract regional and international meetings to the region.

With MCI’s global expertise and Zahara’s local knowledge, the partnership will design innovative programs and products to help enhance the experience of conducting meetings in Oman. The aim of the partnership is to support and be part of the fabric of Oman’s vision and goals and help drive strategic and economic benefits into the country. Co-creating and developing the meetings industry aligns with Vision 2040 of Oman.

Ajay Bhojwani, Managing Director MCI Middle East said: “Oman is one of the newest and most exciting markets in our region and it has all the hallmarks of being a great business meetings destination. Currently 8% percent of our events are held in Oman. Given the opportunity platform, this joint venture will help us consolidate our presence in the Middle East and also grow our presence and influence in the market. We are certain that our presence will help drive more events to Oman, elevate the level of the industry and generate the added interest from our international clients. MCI is proud to be the Meetings Partner of Zahara Tours.”

Khalid Bin Al Waleed Al Zidjali, Head of Oman Convention Bureau, said: “The ministry through Oman Convention Bureau, is making notable endeavors to develop the MICE sector in Oman and attract global investments. The launch of MCI in Oman is a fruitful result of enormous efforts made by MoT. MCI is one of the most prominent companies regionally and internationally, and we are sure that it will help attract many major events into Oman.”

Mr. Gautam Broota, CEO Zahara Tours, said: “We share the positive outlook of MCI with our partnership. We stay committed to Oman’s vision and looking forward to be a significant contributor to the business and association meetings Industry in Oman.”

Zahara Tours is one of the leading travel and tourism services specialist in Oman. They have been a strategic partner with MCI through its dedicated Destination Management service provider, Ovation Global DMC and has been delivering various services for MCI for more than ten years.

Over the last decade, Oman has invested in infrastructure, products and services that greatly support the exhibitions and meetings industry. With the opening of the Oman Exhibition and Convention Centre and the consolidation of the Convention Bureau in Oman, the country is proactively driving business tourism.