news
November 17-19 in Orlando
GBTA Announces New Dates
for 2021 Convention.
Awards
Austria Center Vienna Bags Coveted Gold and Silver Stevie Awards
Best B2C event and rapid testing lanes most valuable company response to the Covid-19 crisis category.
hotel news
First Radisson Individuals in the Baltics Opens Its Doors in Tallinn
Palace Hotel Tallinn is a monument of national architectural heritage built almost 100 years ago and respectfully renovated.
€300+ millions
The Economic Impact of Messukeskus Helsinki Melted By 80 per Cent
Pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area.
sleep congress is awakening
World Sleep Congress 2022 to Be Held In Rome
EGA Worldwide Congresses & Events formally contracted as DMC service provider.
digital move
ICC Sydney Expands Broadcast and Hybrid Event Solutions with Media Studio
The studio features green screen technology which allows for visual integration of presenters into customisable background content.
21–22 October 2021
Union of International Associations Round Table Asia-Pacific 2021
Hosted by Tokyo Convention & Visitors Bureau (TCVB) live and online.
hotel news Scotland
Virgin Hotels to Open in Glasgow
Pack your kilts, Virgin Hotels opens brand new Scottish property in 2022.
CB Italias platform
Convention Bureau Italia Premieres Box IT,
The Free Networking Online Platform for International Buyers Interested in Italy as a Mice and Wedding Destination.
new roles
Imex Group Invests in the Team With Nine New Appointments
Several new roles have been created within the business with significant investment in systems, marketing and design.
RSS
rss_icon
Links
Digital focus gives 13% uplift for Denmark on German MICE market

Strong focus on top funnel digital marketing is already a success for Business Events Denmark: New campaign gives 13 percent uplift in consideration for Denmark among MICE buyers on the important German MICE market.

All through 2017 Business Events Denmark have had a strong focus on executing a new digital strategy creating best-in-class top funnel market communication and serving it to business event planners on key priority markets for Denmark:

“From January 2017 we have implemented at strong digital focus which touches everything we do. As a MICE destination the key to attracting more business is to increase the awareness and knowledge about USPs and products. We do that today with a massive focus on digital and with our “In Denmark, everything is closer” campaign. In 2017 we have managed to create a 13 percent uplift in consideration for Denmark and Copenhagen as next MICE destination among buyers on the German market,” explains Erik Mortensen, Head of Business Events Denmark.

Erik Mortensen also highlights that the campaign performed 54 percent over industry standards when it comes to interaction rates. All in all very encouraging figures which means that you will see more top-funnel digital marketing from Business Events Denmark in 2018:

“What we have learned in 2017 is that digital offer a perfect platform for us to bridge the gap between important physical customer touch-points like IBTM and IMEX and the awareness building needs of a destination. We no longer need a sales reps on the markets. Instead our ambition is to be always-on digitally and constantly present with great market communication about why Denmark is the right destination for meeting planners,” says Erik Mortensen.

 

New trend reports supports Business Event Denmark’s strategy:

“We know that buyers can’t and won’t wait for a tradeshow, industry workshop or a hosted fam-trip to come along. They go on Google, Youtube, LinkedIn, Facebook etc. just like everyone else when they need something or want to be inspired. Here they will meet us with increasing force. The strategy is that this first contact is the start of a great customer journey hopefully ending with a great business event in Denmark hosted by one of our many professional partners,” says Erik Mortensen.

------------------------------------------------------------------------------------------------Facts

In 2017 Business Events Denmark launched a massive new online campaign around the new “In Denmark, everything is closer brand”. See more here: www.everythingiscloser.dk