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Increasing value of meetings, incentive and events sector in Hamburg 3 million overnight stays in 2016, worth more than 706 million euro

The number of conference and convention delegates visiting Hamburg continues to grow. According to the Conference and Convention Market Survey, commissioned by the Hamburg Convention Bureau, the number of overnight stays attributable to meetings, incentives, conferences and events increased from 2.3 million in 2013 to 3 million in 2016, worth more than 706 million euro.

Since the Hamburg Convention Bureau launched its first Conference and Convention Market Survey in 2014, the share of MICE-driven overnight stays in Hamburg has increased by 700,000. In 2013, the city welcomed 2.3 million conference and convention delegates, rising to just over 3 million in 2016. The share of total nights spent in Hamburg hotels increased from 21 percent in 2013 to 25 percent in 2016.

Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, explains: “The results of the survey confirm that meetings and events play an increasingly important role in the prosperity of Hamburg. The MICE market not only brings monetary value to the city, it also significantly contributes to further developing the city’s key economic sectors, including medicine, media, logistics and transport.”

Last year, the number of business events increased from 57,000 to 64,000 compared with the same period in 2015. 1.8 million event delegates visited the city - of these, 19% came from abroad, a 3 percent increase from 2015.

The top industries to hold events in Hamburg include financial services, chemicals and pharmaceuticals, medicine and medical technology, logistics and transport as well as media and publishing.

Hamburg Convention Bureau will showcase some of the city’s landmark meeting and event venues at ibtm taking place 28 – 30 November 2017.

Using VR headsets, planners can preview the new CCH – Congress Center Hamburg, set to be one of Europe’s largest congress centres when it re-opens next year. They can also meet with representatives from the 25hours hotel company who’s offers innovative accommodation and meeting offering reflects the city’s maritime heritage including meeting space in a former shipping container.

Both venues will join Hamburg Convention Bureau on stand number F50 (with the German Convention Bureau)

To learn more about Hamburg’s venues and events visit www.hamburg-convention.com/en.