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Global Congress Executives to Meet in Busan for 2017 ICCA Asia-Pacific Business Workshop

Busan is set to host this year’s ICCA Asia Pacific Chapter Client/Supplier Business Workshop, returning for 2017 from September 6-8 at the port city’s Park Hyatt Hotel. Around 40 key ICCA members and association meeting influencers will attend the event, which includes a two-day networking session as well as scheduled tours of Busan’s local attractions.

Designed to increase the number of association meetings in the region, the workshop brings together ICCA members and Asia-Pacific association members who represent organizations looking for venues and destinations to host their meetings or other related events. Participating association members are carefully-selected key decision-makers able to fully represent their organization’s interests, while the meetings themselves must be those that rotate regionally or globally, are held every 1-3 years, have a minimum of 400 delegates, and run for at least 3 days. This year’s attending decision-makers will represent 13 countries, including Australia, Belgium, China, France, Japan, Malaysia, Netherlands, Philippines, Poland, South Korea, Singapore, Switzerland, and the US.

The Busan event will be jointly hosted by ICCA and the Busan Convention Bureau division of the Busan Tourism Organization (BTO), the latter also providing local support for the workshop alongside Busan Metropolitan City, the Korea Tourism Organization and BEXCO, Busan’s largest convention center. Host venue the Park Hyatt Busan is a member of the Busan MICE Alliance, a collective of the city’s main business events providers. Previous Workshops have successfully taken place in Fukuoka in 2015 and the Gold Coast in 2014.

Included in the workshop will also be a BTO destination presentation on Busan, as well as a gala dinner at Nurimaru APEC House. Optional city tours for delegates on the 6th and 8th will visit major local places of interest such as Gamcheon Cultural Village and the Busan Cinema Center – main venue of the Busan International Film Festival – among others, and include a yacht tour of coastal beauty spots.

Busan currently ranks 21st among convention cities in Asia & Middle East in ICCA’s latest international meetings statistics report, as well as 14th place worldwide according to the UIA’s most recent report, which also put Korea in first place worldwide in the countries category.

The city is continuing a series of widespread efforts to match its rising profile as a global event destination through increased infrastructure, including new accommodation properties from Ananti, Hilton, Shilla Stay, and Holiday Inn in 2017. Meanwhile, the annual Busan MICE Festival, organized by various official Busan entities including BTO, features a series of educational programs to raise public awareness of the meetings industry as well as encourage tomorrow’s industry professionals.

 

Photo:  Nurimaru APEC House in Busan.

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A division of the Busan Tourism Organization (BTO), the Busan Convention Bureau is the official entity dedicated to promoting and enhancing the unique attractiveness of Korea’s largest port city as a compelling international events destination. The Bureau offers a range of services and support for global business events hosted in Busan, including financial, promotional, operational, and logistical. Contact the BTO today to find out how to get the very best out of Busan for your next event.