news
November 17-19 in Orlando
GBTA Announces New Dates
for 2021 Convention.
Awards
Austria Center Vienna Bags Coveted Gold and Silver Stevie Awards
Best B2C event and rapid testing lanes most valuable company response to the Covid-19 crisis category.
hotel news
First Radisson Individuals in the Baltics Opens Its Doors in Tallinn
Palace Hotel Tallinn is a monument of national architectural heritage built almost 100 years ago and respectfully renovated.
€300+ millions
The Economic Impact of Messukeskus Helsinki Melted By 80 per Cent
Pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area.
sleep congress is awakening
World Sleep Congress 2022 to Be Held In Rome
EGA Worldwide Congresses & Events formally contracted as DMC service provider.
digital move
ICC Sydney Expands Broadcast and Hybrid Event Solutions with Media Studio
The studio features green screen technology which allows for visual integration of presenters into customisable background content.
21–22 October 2021
Union of International Associations Round Table Asia-Pacific 2021
Hosted by Tokyo Convention & Visitors Bureau (TCVB) live and online.
hotel news Scotland
Virgin Hotels to Open in Glasgow
Pack your kilts, Virgin Hotels opens brand new Scottish property in 2022.
CB Italias platform
Convention Bureau Italia Premieres Box IT,
The Free Networking Online Platform for International Buyers Interested in Italy as a Mice and Wedding Destination.
new roles
Imex Group Invests in the Team With Nine New Appointments
Several new roles have been created within the business with significant investment in systems, marketing and design.
RSS
rss_icon
Links
Madrid new member of BestCities

Madrid Convention Bureau (MCB) was today (16 MAY) officially confirmed as the twelfth partner of BestCities Global Alliance. The new signing will bring a truly dynamic international congress city and convention bureau to the alliance that now holds 12 members.

With more than three decades of experience, Madrid has played host in the last years to some of the world’s leading events including the World Petroleum Congress, the World Air Traffic Management Congress and The Congress of the International Dental Federation. With more than 14,000 meetings and events per year serving to more than 1 million delegates, MCB is already paving the way for global standards in the sector.

Adding value to MCB’s offering and shaping its future growth, BestCities will work with MCB to support future innovations and refine its legacy development, such as creating impactful city events for its future association meetings.

As the first BestCities destination within the Mediterranean, MCB will help the alliance establish stronger ties and a more pronounced presence within the area. Very much in line with BestCities practice, MCB is committed to constantly evolving and reviewing its standards and undergoes an annual audit associated with ‘Q de Calidad Turistica’ – a quality certification for tourism services in Spain. Since 2012 MCB has passed the audit with flying colours, cementing its dedication to continually improving standards in its workings.

Madrid has been committed to improving its sustainability with various programmes aimed to target this issue including City Hospitality Desks which help to control the wastage of unused city brochures through a dedicated delegates desk at conventions. This has grown massively with 11 meetings serving over 18,000 delegates supported this way in 2016. Ambassador programmes are also a key investment for the MCB with its own platform that identifies individuals within areas including non-for profit, NGO’s and universities that have helped secure meetings in Madrid.

The BestCities partnership will support the MCB in acquiring knowledge in legacy development and position Madrid as innovative leaders in this field, alongside the other BestCities’ partners: Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.

The MCB is the first destination to go through BestCities’ revised quality management system (QMS). With admission into the Alliance a guarantee to clients that the vital commitments to excellence such as venue capacity, international accessibility and infrastructure framework are a given, the new QMS further extends BestCities offering beyond the key convention elements a city must possess to host world class events. With a focus on advancing the purpose of meetings through vital areas including sustainability, accessibility and legacy development, it adds a further dimension and unique strength to its partner cities’ offering.

BestCities Board Chair, Jonas Wilstrup from Wonderful Copenhagen commented on the new signing:

“Madrid is a world class destination for conferences and events and we’re ecstatic to be welcoming them onto the BestCities Global Alliance. Madrid’s successful submission truly cements BestCities dedication to setting industry standards which we hope to help build with them over the next few years.

“Our dedication is to providing customers with seamless, worry-free services across a global network of cities. As our twelfth member, Madrid will enable us to continue to build the long-term loyalty by adding value through contributing to the cause of meetings. We’re excited to be able to offer our expertise particularly within this area.”

David Noack, Director of Madrid Convention Bureau said:

“MCB trust that becoming a member of BestCities will enrich our knowledge as a convention bureau by embracing their ethos for commitment to excellence. In short, our aim is to guarantee that each congress held in Madrid will be a unique and successful experience made possible through the close working of our organisations.