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Sarawak goes tribal to boost business

In conjunction with the Global Meetings Industry Day 2017 celebration earlier in April, Sarawak is set to rally all Business Events communities in Malaysia under the Redefining Global Tribes campaign.

“We are calling all Business Events communities in Malaysia to unite,” said Ms. Amelia Roziman, Chief Operating Officer of Sarawak Convention Bureau. “Redefining Global Tribes is a multi-pronged revolution to further drive the impact of Business Events to construct a stronger and globally diverse economy for Malaysia. As one global tribe, we will construct a stronger identity for Sarawak and Malaysia; not only for Business Events, but also to spur the country’s fiscal and social growth.”

The Redefining Global Tribes campaign is a sequel to the successful campaign staged for the 55th ICCA Congress in 2016, an event held in Sarawak and one that put the state on the world map for 2nd tier destinations in conventions and conferences. To kickstart this year’s Redefining Global Tribes campaign, Sarawak Convention Bureau is partnering with Borneo Tru Events, which will organise the Tribal Warrior Challenge (www.tribalwarrior.my from 28th April), an exhilarating obstacle-based public event to converge Business Events communities and 4,000 additional participants on 19th August 2017.

“Corporations and associations will be able to benefit further by utilising the Tribal Warrior Challenge as a platform for team-building, corporate events, celebrations, orientation trips, bootcamps and incentive trips in Sarawak,” said Ms Roziman.

For more information on the Redefining Global Tribes campaign, please contact Jemima Joseph via email at jemima@sarawakcb.com or call 082-242516.