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Poken to provide event technologies at ibtm events

ibtm events has selected Poken, the 360º event platform, as the technology provider of choice to power its Hosted Buyer compliance programme at forthcoming shows, ibtm arabia in Abu Dhabi and at ibtm america in South Florida, following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016.

During ibtm arabia (7th-9th February 2017) and ibtm america (9th-14th June 2017), ibtm events will be able to track Hosted Buyer meetings via Poken’s fully integrated platform. Meetings will be conducted in exhibitor meeting pods across both venues each equipped with an NFC/iBeacon/3G smart reader or “Touchpoint”.

Both events will adopt Poken’s smart event model, integrating smart badges and readers for optimum use of Poken’s unique features.

On arrival, all attendees will receive a Poken interactive USB device and a smart badge, which will enable them to check into each meeting by touching either device to a small wireless reader embedded in a coaster on each meeting table. In addition, Poken will be providing on-site badge and meeting schedule printing through its custom 15-inch touchscreen tablets and a full featured event mobile app for participants to review their schedule and key event information.

Poken’s intelligent software platform will send automated reminders to attendees about upcoming meetings and will allow attendees to collect contact information and digital brochures from a number of knowledge forums and networking sessions.

Stéphane Doutriaux, CEO of Poken comments: “We are delighted to have been chosen for a third year to provide our smart event technology at ibtm’s shows. We hope to build on the success of past ibtm America shows by maximising attendees’ show experience and helping everyone to keep track of what they can accomplish at the event. This year Poken will be providing a completely integrated solution that not only allows attendees to collect documents digitally but also places greater emphasis on personal interaction.”

Kate Shepherd, Head of Marketing Operations, ibtm events at Reed Exhibitions, adds: “In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show. Using the right technology partner has meant that implementing advanced digital tools into our show has been nearly seamless for our team, yet has provided our stakeholders with an advanced smart event experience.”

Photo: Stéphane Doutriaux (left) CEO of Poken and Poken team. Link to high-res image.

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About Poken

Poken, the 360º event platform, provides an online event management platform that hosts a set of tools that help boost networking, lead generation and engagement. Providing leading-edge technical solutions to the event industry, the company also helps organisers measure and improve their events.

Founded in 2007, Poken’s range of products and services has expanded to include registration and smart badges, web and mobile apps, digital document collection through its patented “Touch and Glow”, match-making, gamification, and full metrics reporting. Poken is headquartered in Palo Alto, California and Lausanne, Switzerland, with additional offices throughout the Americas, Europe, Africa, and the Middle East. For more information: www.poken.com

About ibtm events

ibtm events, part of Reed Travel Exhibitions (RTE) is the world’s leading showcase for the meetings and events industry (also known as MICE) with a portfolio of seven global and regional events providing business solutions on five continents. They include ibtm world, ibtm arabia, ibtm africa, ibtm america, ibtm china, ibtm latin america and AIME.

www.ibtmevents.com

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism events organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf and ski travel.

www.reedtravelexhibitions.com