news
19-22 January
Matka Nordic Travel Fair
is rescheduled to January 2022.
Ungerboeck partner
MCEC to streamline technology
underpinning events with upgrade of Core Systems.
Arinex and ICE Australia came together
Quality Event Delivery
remains the focus for Arinex.
business intelligence
GainingEdge Ranks
Intellectual Capital of Conference Destinations.
business intelligence
Ranked:
These countries most favour a cashless society.
9-11 november 2021
IMEX announces a new reason to Smyle
The full programme will be announced next month.
Opinion
A statement by AnnaMaria Ruffini, SITE Global Past President
about the current pandemic and the role of the industry associations.
business intelligence
Forecast Predicts Some Business Travel Recovery In 2021
Toronto Conference Moves to September.
the skies is opening
Qantas to restart
international services from October.
RSS
rss_icon
Links
The IMEX A to Z of 2017: 5 trends to watch as the year unfolds

2016 was no slouch of a year for the meetings industry nor, indeed, for the world at large. Dramatic forces were at play and many of us shared a sense that, even if we wanted to grasp the pace or nature of change taking place, we barely had the time or the head space to do so. 2016 was pivotal – and it felt like it.

Looking ahead to 2017, IMEX has identified five trends which, starting at A and ending at Z, are anything but simple or linear in the impact they’ll have on the meetings and events industry. In fact, we already predict that by 2018 ‘clarity’ will be the watchword of the moment.

Artificial Intelligence (AI) and Virtual Reality (VR) used to be the future. Then, over the last two years, the first VR headsets started to appear at IMEX (Frankfurt and America), with destinations and venues as the ‘early adopters’. By the end of 2016, both technologies had made the final transition from fringe to freely available. The future had arrived.

Grip, the world’s first artificial intelligence (AI) event networking solution won the #IMEXpitch at IMEX America in Las Vegas. Elsewhere, at IBM’s World of Watson conference, AI was the ‘driver’ of a 3D-printed, driverless minibus that toured the show floor, giving passengers restaurant recommendations.