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9-11 June
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Goal: 400 global economic events annually by 2025.
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MCI Brazil acquires P2COM enhancing its leading positioning in the Corporate Events Industry

MCI Brazil, a joint venture between Brazilian Alatur JTB and Switzerland-based MCI Group, announces the acquisition of P2Com Group, a full-service company of corporate events and incentive travel management. Richard Torriani, MCI Chief Operating Officer, Americas, said: “We are delighted to welcome P2Com to our team which confirms MCI Brazil’s leading position within the corporate market and increases turnover by more than 40 million reais”. In the light of recent developments, MCI Brazil is expected to manage more than 180 corporate events in 2017, achieving an impressive 100% increase compared to 2016.

André Carvalhal, MCI Brazil’s Managing Director stated that: “We are putting together important pieces of our business mix, adding to our portfolio the incentive segment, as well as essential business sectors such as the pharmaceutical industry, insurance, fast moving consumer goods, and ‘on demand’ events which fall within P2Com’s area of expertise”. In the same spirit, Igor Tobias, Chief Executive Officer of P2Com, commented on the synergies of partnering with MCI Brazil; from the impressive expertise in technological solutions for audience engagement, to the extensive Fortune 500 international clientele.

This acquisition reflects on the growth strategy that MCI Brazil has been following. Over the last four years, the company acquired industry-leading business entities such as JZBrasil, Acqua Consultoria, AB Eventos and Dorier. These acquisitions represent just some of the impressive growth of more than 130% over the last two years despite the economic turmoil in the market. In addition, MCI Brazil has delivered additional value by the implementation of innovative practices in event management and production with the incorporation of new technologies.

When asked about the current event industry’s business potential, both executives agreed that incentive campaigns will play a significant part in the recovery process. By adding new technologies and innovative experiences to the mix, the aim is to keep on creating engaging events that stimulate productivity and boost overall business performance. To that extent, MCI Brazil’s André Carvalhal also mentioned: “We will continue to invest in technology, agribusiness, sustainability and medicine as these industries show solid and promising growth rates. With P2Com’s contribution, we will keep adding new leads to our portfolio and work even harder to capitalize on our acquisitions’ success by promoting the group’s vision and our company’s culture to our business partners.”