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c/o Hotels takes the next step towards globalization

c/o Hotels, the Scandinavian lifestyle hotel company is pleased to announce the next step in its strategy to globalize the company and prepare for future growth as owner, Jenny Ljungberg, takes on the new role of Global CEO for the hotels and businesses in Sweden and the US.

As the company continues to grow with last year’s acquisition of the newly renovated luxury destination, c/o The Maidstone hotel in East Hampton, New York, and will expand with another property within a few years, the company will benefit from Ljungberg’s commitment to showcase the c/o Hotels brand worldwide while leveraging the synergies between all six existing properties. Progress on this front began with the centralization of Swedish operations during 2009. In her new operating role, Ljungberg plans to take the company to the next level by leveraging core competencies of existing employees and implementing best practices company-wide to ensure enhanced guest satisfaction, future employee development and business growth.

Ljungberg, founded the Swedish hotel group in 2000 and has managed each hotel at some point during her career, (with the exception of its recent Swedish acquisition Krägga Herrgård). In order to facilitate this transition and maintain continuity, Ljungberg will remain Creative Director and will travel between Sweden, NYC and the Hamptons. She will also remain in charge of c/o The Maidstone for the time being. Ljungberg follows the lead of her predecessor in Sweden, Jeroen Gulickx, who successfully centralized Swedish sales, marketing and reservations for the company and headed the new Stockholm office with exceptional talent since coming on board June 2009. c/o Hotels will continue to benefit from Gulickx’s expertise as he continues to work with the company in a consultancy role with a focus in sales and marketing.

c/o Hotels defines lifestyle living. Its mission is to create havens for people who want to live life as it should be. Through its socially and ethically conscious transformations of historic landmark hotels into destination resorts, c/o Hotels has become a pioneer in the lifestyle hotel segment with an emphasis on Scandinavian design, sustainability, innovation and philanthropy. This latest organizational transformation will enable the company to maintain its focus, integrate its systems and leadership, while broadening its reach on a global scale.

 

Photo: Jenny Ljungberg, takes on the new role of Global CEO for the hotels and businesses in Sweden and the US.