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Europe’s Largest Fully Integrated Venue Opening in Gothenburg

Europe’s largest fully integrated city centre venue is now finished and the opening ceremony is on Saturday, 6 December. With three towers and many new resources, the Swedish Exhibition & Congress Centre and Gothia Towers are set to compete globally for big events.

Since mid-November hotel guests have been able to book rooms in Gothia Towers’ new third tower, opposite Liseberg amusement park. The whole complex is opening on 6 December, and involves a 130 million EUR investment, the Swedish Exhibition & Congress Centre Group’s largest ever.

“The whole investment aims to generate growth in our operations and we’re pleased to say that the order book for 2015 looks good,” said Carin Kindbom, CEO of the Swedish Exhibition & Congress Centre. “We’re looking forward to a year with brand new, increased capacity and we’re expecting several hundred thousand more visitors in 2015. As a result, we’re for the first time anticipating sales of more than one hundred million Euros next year.”

This also paves the way for new recruitments. It is estimated that the investment will generate around 100 new work opportunities, mainly in the hotel sector.

The new Tower 3 has 29 floors, is 100 metres high and consequently Gothenburg’s tallest building. Together with the additional storeys to the central tower, a new entrance, new restaurants, an extended lobby etc., a unique venue has taken shape.

“We’ve decided to position ourselves as the most attractive venue in Europe by offering the best total experience,” said Kindbom.