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Accor Reaffirms Participation at IT&CM China 2015

Long-time exhibitor Accor has confirmed its participation at IT&CM China 2015 for the 4th year running. Bobby Ong, Vice-President of Sales & Marketing – Greater China said: “The IT&CM China platform allows us to build brand exposure for our new hotels. This is where we can secure new leads and businesses from the one-to-one appointments we have with these buyers.”

He added: “The Chinese market is important for Accor. We have been here since 1985 with our first hotel and we are still growing aggressively. There is a lot of demand in the second and third tier cities inline with business growth and travel, and hotels are predominately catering to the Chinese market.”

With over two decades’ of operation in China, Accor operates 144 hotels in 51 cities in the country. With a portfolio of 8 brands – Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Mercure, ibis Styles and ibis – Accor covers the full spectrum of the hospitality market from economy to luxury.

IT&CM China 2015 will take place from 14 to 16 April 2015.