news
sustainability
The IMEX Group announces new Talking Point – NATURE
powered by single largest research sponsorship to date from Marriott International.
business intelligence
AIM Group International
manages 3.000 event experiences in 2019.
business Intelligence
Seoul Enlarges the Hospitality Satisfaction
with the Second-tier Destinations.
starts 1 jan 2020
PCMA, CEMA
announce strategic alliance to support, educate, grow audiences.

Abu Dhabi Convention & Exhibition Bureau
Signs Strategic Agreement with PCMA.
IMEX 12-14 May 2020
‘For 2020, we’re looking on the bright side of life’
says Carina Bauer, CEO of the IMEX Group.
education program
Technology and Innovation
to Headline Convene Professional Academy.
highest bid wins
Sarawak
Wins Most Business Events in Single Year, Makes History.
from idea to reality
International coach training
- a long-term effect of the World Championships in Halmstad.

ICC Sydney serves up its
2020 Menu Collection.
RSS
rss_icon
Links
The IMEX Group announces new Talking Point – NATURE

The IMEX Group today announced that the theme of its fourth Talking Point will address the power and importance of ‘NATURE’ and will include IMEX’s largest ever research study. The Talking Point will also last for two years instead of one to underscore the topic’s urgency and importance for the global business events industry.

In 2020 and 2021, IMEX will be working with its community and partners worldwide to bring the topic of ‘NATURE’ to life in ways that drive its mission of uniting and advancing the global business events industry. The Talking Point will be framed “Nature: What we can do for nature and what nature can do for us” in recognition that our relationship with nature shouldn’t be taken for granted.

IMEX also announced that Marriott International will be the exclusive supporter of IMEX’s NATURE research. The global hotel company will provide full backing of a series of industry research studies over the next two years. Through Marriott’s support, IMEX plans to offer the research findings free of charge to industry professionals and supplement the content at IMEX in Frankfurt and IMEX America with education, activations and a range of curated experiences.

Leading the research effort will be Guy Bigwood, Managing Director of the Global Destination Sustainability Index. Bigwood’s team will produce three extensive and detailed pieces of research aimed at providing tangible insights to planners, providing both inspiration and the hands-on resources they need to be more sustainable, as well as strategic direction to directors and the C-suite.

At the same time, IMEX will also be promoting a strong, positive message about the value and importance of urban and built environments as well as natural landscapes and habitats, under the banner ‘Magical Places & Spaces.’ In addition, IMEX exhibitors and speakers will be sharing stories and case studies that exemplify biophilia (our innate human connection to nature) and biomimicry (design based on biological principles).

The first report, due out at IMEX in Frankfurt in May, will introduce and examine the principles of the circular economy. In phase two well-known academic and industry research partner, Janet Sperstad, CMP at Madison College, will present practical insights based on “Nature – An ecosystem for event success”.

As Carina Bauer, CEO of the IMEX Group, explains: “In choosing ‘Nature’ as our Talking Point we’ve taken a big, bold step. It’s a rallying cry for us all to do more to save the planet, to protect, conserve and help regenerate natural resources and species.

“At IMEX, we have strong sustainability values, both within the business and across both of our shows. Environmentally-friendly principles have underpinned our shows since the launch of the first IMEX in Frankfurt 17 years ago.

“It’s easy to overlook or not even realise the wisdom of nature and how much she has to teach us. Nature can also help us to design events, unlocking creativity and boost our abilities to solve complex challenges and increase event results.”

Marriott International’s move to support IMEX’s important project comes as the global hotel company has been working to make its hotel operations worldwide more sustainable. In July 2018, for example, the company phased out the automatic offering of plastic straws in all of its hotels across its brands including The Ritz-Carlton, Westin, Moxy and Courtyard by Marriott. And last August, the company launched a worldwide initiative across all brands aimed at phasing out the use of tiny, single-use toiletry bottles in guestroom showers and replacing them with larger-sized bottles that can distribute more product and be easily recycled – a move that, once completed, would eliminate 30 percent of plastic sent to landfills annually.

“Given the growing importance of sustainability for our industry, customers and the communities we all engage with, we are thrilled to be supporting IMEX’s important research for the global business events industry,” said Tammy Routh, SVP of Global Sales, Marriott International. “It comes as our company deepens its commitment to our sustainability goals, such as reducing landfill waste by 45 percent by 2025. We look forward to continuing this conversation in the next two years.”

Events industry professionals at all skill levels and the world over are encouraged to share their views in an industry benchmarking survey which opens today and closes on Friday 14 February 2020.

 

Take part in the survey.

 

*Listen to an interview about the circular economy with Guy Bigwood on the new IMEX Talking Point podcast - https://anchor.fm/imex-group/

 

**Read an interview with Carina Bauer, IMEX CEO, about NATURE -

https://www.imexexhibitions.com/insight/blog/announcing-the-imex-talking-point-for-2020-and-2021-nature

AIM Group International manages 3.000 event experiences in 2019

AIM Group International, a leading company specialised in congresses, events and communication, is proud to announce that 2019 was a successful year, with very positive results reflecting the huge number of events organised during the year.

The 350+ multicultural talented event experts, based in 11 different countries, designed 3.000+ event experiences, for 400 corporate and association clients, over 6.600+ event days. In 2019 AIM Group managed 400.000+ participants and booked 410.000+ room nights in 90+ destinations worldwide.

Among the major congresses managed, some of the stand out events included the Lions Clubs International Convention (25.000 delegates, Milan); the Apimondia World Congress (Montréal, 5.500 delegates + ApiExpo trade fair with more than 240 exhibitors and +5000 sq. m. handled); the EAN European Academy of Neurology (Oslo, almost 7.000 delegates); the SIAARTI 2019 ICARE (Rome, 4.000 delegates) and the World Tunnel Congress (Naples, 2.700 delegates) which was recognised at the Conventa Best Event Awards and at the BEA World Awards).

«We are really satisfied with this year’s achievements. Thinking out of the box and supporting associations and corporate clients achieve their goals with new event formats, knowledge sharing, participant engagement, event marketing and communication, bespoke sponsorship opportunities are just some of the ways that our talented staff has delivered over and above expectations with the kind of enthusiasm and professionalism that we are immensely proud of. In order to increase the added value we offer our clients, we are enlarging our service offering in 2020 which will make our integrated offering even more complete» comments Gianluca Buongiorno, President AIM Group International.

During 2019, AIM Group was reconfirmed as a key partner for many clients from different scientific specialities and across diverse corporate sectors and could count 30 Core-Professional Conference Organisation (PCO) contracts with major international associations, some dating back since years. Furthermore, AIM Group acquired several major events, such as World Routes 2020 (Milan, 5-9 September 2020) - a reference event for the aviation industry which gathers 5.000 participants -, or Second Life 50+ Expo (Brussels, 2020, 2021 and 2022) - an exhibition for elderly people with 20.000 expected visitors and 300 exhibitors.

Seoul Enlarges the Hospitality Satisfaction with the Second-tier Destinations

THE Seoul Convention Bureau is building a firm partnership with other major Korean cities creating positive synergy in promoting MICE industry in all the regions involved. In 2019, close to 7,000 MICE participants utilized the co-marketing support program provided by Seoul and Gangwon for their incentive group tours.

The Seoul Convention Bureau settled a MOU with the Gangwon province in 2019 and started to organize co-marketing strategies for the support program. Gangwon is a popular destination for the participants coming from the countries where the average temperature doesn’t go down below zero. With the positive reputation Gangwon has earned with the successful hosting of PyeongChang 2018 Olympic Winter Games, it quickly attracted many incentive groups with the support from Seoul Convention Bureau in a global promotion.

Highest popularity is shown by MICE planners in Indonesia followed by Malaysia, Vietnam, Thailand, Cambodia and other Southeast Asian countries reflected in the statistics result of the support program users in 2019. 77 per cent of the participants came from Indonesia and took advantage of the co-marketing program. An Indonesian lifestyle products company sent 1,500 of their best employees to enjoy winter activities including riding the sledges on snow and playing curling games indoor in Gangwon after exploring Korean culture in Seoul such as visiting a palace in Seoul wearing hanbok, traditional Korean clothing. The participants expressed the satisfaction of the complete program Seoul and Gangwon provided in collaboration consisting of all aspects they expect from Korea- including vast tourist attractions and shopping options in the metropolitan city and the generous beauty of the pure nature and winter activities in Gangwon.

In 2020, Seoul and Gangwon will welcome more groups together starting with a group of 5,000 participants coming from Indonesia in February. As the Seoul Convention Bureau’s major goal is to promote sustainable MICE industry by collaborating in an alliance, the officials at the bureau have high expectation to extend this positive partnership further into more cities. Currently, Gangwon and Gwangju signed MOU with Seoul and four more cities are to join in 2020. The strengths of each city will shine its own colours to create unforgettable memories for the participants and this will in return bring sustainable tourism in all cities involved

More information about PLUS SEOUL and co-marketing program is available at www.miceseoul.com.

 

PCMA, CEMA announce strategic alliance to support, educate, grow audiences

PCMA, the worlds largest platform for business events professionals, and the Corporate Event Marketing Association (CEMA), a premier global community of corporate event marketers, announced today a strategic alliance that will introduce each organization to new audiences.

The agreement, which starts Jan. 1, 2020, calls for collaboration and cross promotion through educational initiatives to help increase brand presence and membership. Financial terms are not being disclosed.

"PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events,” said Sherrif Karamat, CAE, PCMAs president and CEO. "This strategic alliance with CEMA allows us to deliver more resources to our members while expanding our audience so we can continue to demonstrate how business events transform global economies and societies."

The strategic agreement calls for CEMA to co-develop education at each of PCMAs four signature events: Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Conference. PCMA will deliver education at the annual CEMA Summit and during CEMA Study Tours. In addition, both organizations will collaborate on webinars and other services to deliver greater value to each others membership.

“CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack, and each brand offers unique and complementary qualities and services to help event professionals learn and grow,” said CEMA President and CEO, Kimberley Gishler. “We look forward to collaborating on new and exciting research and educational programming, as well as expanding access to professional networking, knowledge sharing and rich event experiences to both PCMA and CEMA members.”

PCMA also has strategic agreements with AIME (Asia Pacific Incentives Meetings Events), Abu Dhabi and Sarawak, Malaysia, IAPCO, COCAL and a joint venture with Destinations International for the annual Destination Showcase event.

 

Photo: CEMA President and CEO, Kimberley Gishler.

Abu Dhabi Convention & Exhibition Bureau Signs Strategic Agreement with PCMA

ABU DHABI, United Arab Emirates, Monday, 6 January 2020: Abu Dhabi Convention & Exhibition Bureau (ADCEB) and PCMA have signed a strategic training and partnership agreement at the PCMA Convening Leaders 2020 conference, which is held this week in San Francisco, USA.

As part of the agreement, PCMA will support ADCEB, which is part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), in three key areas, including Convention Services Manager Training (CSM training) for elected event executives from the Emirate. The agreement also entails hosting an Abu Dhabi Advisory Summit, which is set to take place later this year, as well as the introduction of a series of educational programmes and membership to help build the knowledge base and event management capabilities within the MICE industry in Abu Dhabi.

The agreement enhances Abu Dhabi’s position within the international association sector as it works to attract more business to the emirate. The programme will also act as an educational platform for the Bureau’s stakeholders to develop a deeper knowledge of the MICE industry and the essentials of delivering world-class events.

Mubarak Al Shamisi, Director of ADCEB, said: “Abu Dhabi is strengthening its industry capabilities to serve the global community of business event strategists, planners and organisers through education and knowledge sharing, and partnering with an esteemed global entity such as PCMA is key to achieving that. We are very excited about this partnership and look forward to the successes it will bring in 2020 and beyond.”

Sherrif Karamat, CAE, PCMA President and CEO, said: “Abu Dhabi and PCMA are perfectly aligned as we both recognise that the business events industry can play an instrumental role in economic and social transformation. Abu Dhabi also realises that this requires the development of their most important asset – their citizens and this is where PCMA can bring tremendous value as the global leader in the business events industry.”

PCMA is the world’s largest and most recognised network of business events strategists, consisting of 7,000 members in 37 countries. The organisation was founded in 1956 with the aim of delivering superior and innovative education and promoting the value of business events.

The agreement is the latest in a series of initiatives implemented by ADCEB and DCT Abu Dhabi to strengthen the MICE sector and promote business tourism in the UAE capital. In 2019, ADCEB announced the establishment of the first MICE Advisory Committee led by industry leaders from China, in addition to becoming a Premier Partner for international global travel exhibition IBTM World.

-----------------------------------------------------------------------------------------

About Department of Culture and Tourism – Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of the Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

‘For 2020, we’re looking on the bright side of life’ says Carina Bauer

“It’s been a turbulent year for the world in general and for so many of our exhibitors. In the past few years we’ve observed trends that, even though they eventually led to innovation, were essentially disruptive and extremely challenging, so coming into 2020 we’re focusing "on the bright side of life,” says Carina Bauer, CEO of the IMEX Group.

“This shift towards the positive has been inspired by the creativity and resilience of individuals and companies in our industry and, in the wider world - projects such as David Byrne’s ‘Reasons To Be Cheerful’, for example. So, we’ve chosen to highlight trends which we believe are going to change the world, our industry and the way we work for the better in 2020.

“These are all positive developments that we expect to see grow faster. Some are steps in the right direction, a turnaround from years in the opposite direction, others are new ideas that can enhance our environment and our wellbeing.

“Sustainability, health and wellness, diversity, inclusivity, collaboration, AI, VR, legacy, bleisure and mindfulness are all prominent at virtually every industry conference and in every trade publication. Campaigns to reduce food waste and single use plastics are widespread and well-established. That’s great to see.”

But what’s next? Looking to the future, here are four positive trends that the IMEX team expect - and want - to see more of in 2020 and beyond.

 

1. The Circular Economy

‘As an alternative to a traditional linear economy (make, use, dispose), in a circular economy we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life’.

WRAP, an organisation dedicated to improving resource efficiency, has clearly captured the essence of the circular economy.

‘Sustainability consciousness’ has contributed enormously to changing attitudes and behaviours for the better - stopping practices like single use plastics that harm the planet and its inhabitants; to reducing waste and encouraging recycling.

The next positive step is to create business models based on the curcular economy in which the principles of zero waste, maximising product life and the reuse and recycling of materials are intrinsic to their design.

An eye-catching story of the circular economy in practice came from the World Economic Forum with "Your next pair of sneakers could be made from coffee". It’s a great, mind-expanding example of what can be done.

How far can it go? The World Economic Forum again gave a decisive answer and captured attention worldwide with the headline "How the circular economy could change the world by 2030?"

 

2. Taking up the challenge of the United Nations Sustainable Development Goals

“Producing sustainable events is the only way to ensure that your business will continue to exist. It’s not an addition – it’s the only option.”

Miguel Naranjo, program officer for the UN Framework Convention Goals, expressed this challenging opinion during a press conference at IMEX America 2019 to announce the Event Industry Council’s (EIC) Centre for Sustainable Events. The IMEX Group is one of the Centre’s sponsors.

The Centre has been created to align the industry with the United Nations Sustainable Development Goals, which are increasingly becoming the ‘point of reference’ for businesses in all industries. This major initiative by the EIC, with the support of many leading industry organisations, follows the launch of the EIC’s Sustainable Event Standards, and together they have provided a new focus and raised the profile and urgency of this topic even further.

The annual IMEX-EIC Innovation in Sustainability Award The annual IMEX-EIC Innovation in Sustainability award has been generating great interest and is highly effective in encouraging the industry to create and celebrate new initiatives. The deadline for submissions is 20 January 2020.

 

3. Health & wellbeing; more focus on mental health

The sudden unprecedented avalanche of media coverage and activity around World Mental Health Day 10 October, in the events industry and the world at large, was testimony to a paradigm shift about mental health.

According to the Institute of Health Metrics Evaluation’s Global Burden of Disease, about 13 per cent of the global population – some 971 million people – suffer from some kind of mental disorder. According to Arianna Huffington of Thrive Global, 300 million people suffer from depression, making it ‘the world’s leading cause of disability.’ Millions more now suffer from anxiety, stress or dementia.

The big change is first that the historic stigma attached to admitting to mental illness is being removed with so many campaigns that say ‘It’s OK not to be OK’. And second there is more action, not only to provide greater help but also to reduce root causes. There are now many apps to help with everything from wellness to sleep quality and many employers have trained mental health first aiders who can identify and help staff. More employers are also taking steps to minimise the causes of stress and anxiety at work by, for instance, providing flexible working hours and places where staff can find peace and quiet away from their desks.

 

4. How AI can make travelling a more pleasant and less stressful experience

It’s no surprise that according to research from the University of Montreal commutes of 20 minutes or more can lead to chronic stress and burnout. So it’s great to find that real-time emotion detection and artificial intelligence (AI) are being used to combat stress and bring a sense of wellbeing and calm to travel environments.

First, across the Stockholm metro system, for two weeks this year, advertising space provider Clear Channel Sweden created the Emotional Art Gallery to help calm travellers. It synthesised real-time, publicly available data from Google searches, social media, news articles and traffic information to determine the mood of the city.

The data was used to select and display artwork meant to combat commuter stress and anxiety across 250 of Clear Channel’s connected screens. Six artists contributed to the exhibition, with bespoke pieces created to induce feelings of energy, love, peacefulness, calm, happiness, comfort and safety.

Emotion detection robots can be deployed for the benefit of travellers in airports as well. Istanbul New Airport is to use them to improve travellers’ experiences. Nely, a social robot from Turkey-based Human Age Technology, can provide information to travellers about traffic, gates and weather forecasts all while reading users’ emotions and reacting accordingly. The hope is that having the robot respond to emotions, interactions will be more useful and enjoyable for people and will decrease travel stress.

The idea is also being applied to car drivers. At CES in January 2019 South Korean automotive company Kia showed its Real-time Emotion Adaptive Driving (R.E.A.D.) system designed to reduce stress levels. The system monitors the driver’s emotions using bio-signal recognition technology. The AI-based technology analyses facial expressions, heart rate and electrodermal activity to determine emotional state and then adjusts the interior of the car – such as lighting or music – to improve the driver’s state of mind.

“We’re looking forward to these trends making 2020 a year of positive changes,” Carina Bauer concludes.

 

www.imexexhibitions.com