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Lima celebrates its 486th anniversary
and announces the development of a long-term strategy that will revitalise its tourism and business sector.
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IATA hints
at vaccination requirement to fly internationally.
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MCI transforms
for the digital age.
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Innovation network
“Future Meeting Space”: digital event on 22 February.
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Emirates expands its operations
in the Americas in line with increased passenger demand.
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IMEX in Frankfurt 2021
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Lima celebrates its 486th anniversary and announces the development of a long-term strategy that will revitalise its tourism and business sector

Author: Melissa BairdWhat better way to mark such a momentous occasion than to map out a restorative future by joining the GDS-Movement. Together they will develop a strategy that can create a resilient and equitable system, and that can act as an engine to drive the recovery of the sector and prepare for long-term qualitative growth benefiting all interest groups.

Lima, the capital of Peru celebrates its 486th anniversary and announces the development of a long-term strategy that will revitalise its tourism and business sector.

The Global Destination Sustainability Movement (GDS-Movement) will co-create the sustainable and regenerative strategy to guide and enable Peru towards a new future, where the well-being and quality of life of residents and visitors are in balance and economically inclusive, and they are starting with Lima as the first city.

This is a first for the country and for the third largest city on the South American continent. There will be multi–stakeholder participation in order to achieve the reorientation of the business and tourism sector and see it contributing to the UN’s Sustainable Development Goals (SDGs).

Today is the day that marks Lima’s 486th year since being founded and what better way to map out a restorative future than to join the GDS-Movement. Together they will develop a strategy that can create a resilient and equitable system, and that can act as an engine to drive the recovery of the sector and prepare for long-term qualitative growth benefiting all interest groups.

The meetings sector plays a fundamental role in ensuring that future events have a positive net effect on society and the environment in which they take place.

As part of the Global Covenant of Mayors, a global alliance for city’s climate leadership, the city of Lima has a vision of a green, prosperous, and fair city for everyone.

PROMPERÚ, on behalf of the destination Lima, will bring together stakeholders to identify a sustainability strategy, compare and evaluate the performance of meetings and business events in Lima through the GDS-Index. Together with the Municipality of Lima, through the Department of Tourism, and the Ministry of Foreign Trade and Tourism, they will collaboratively lead the development and increase awareness and action on the SDGs in the sector.

As the world readjusts to the Covid-19 crisis and seeks to recover from the economic and social shocks, the tourism, events and meetings industry is asking questions such as: “How can tourism and events serve to transform our society?” and “what skills and leadership do we now need to transition out of disaster into a flourishing new paradigm?”

Amora Carbajal, Director of Tourism Promotion at PROMPERÚ said: “The Meeting Industry is highly beneficial for the destination: it adjusts the tourism demand, creates a great economic impact and generates the exchange of knowledge. In addition to infrastructure and innovation, it is key for Peru to position itself as a sustainable MICE destination. We are convinced that this will mark the beginning of an alliance that will allow the integration of existing initiatives, the acceleration of development and the positioning of Peru as a sustainable tourism destination, and especially Lima as a sustainable MICE destination”.

Guy Bigwood, Managing Director of the GDS–Movement, acknowledged the destination: “Lima’s commitment to accelerate the journey towards a sustainable destination demonstrates leadership and is a necessary shift towards a regenerative future, greater resilience and economic transformation. Peru is becoming a shining star with regards to sustainable tourism, and it is an honour to support Lima as they embark on this critical journey.”

 

Author: Melissa Baird.

IATA hints at vaccination requirement to fly internationally

The director general of airline body IATA has hinted that vaccinations are likely to be required to fly across borders in the future, from BTN, Business Travel News.

Speaking to tourism body the UNWTO yesterday, IATA director general Alexandre de Juniac said, “We will not be able to eliminate the risk of Covid-19 in any foreseeable timeline. So we must learn to manage the risk of Covid-19 so that we can safely resume more normal lives and activities – including travel.”

De Juniac went on to add: “For travel and tourism, testing is the immediate solution to re-open borders. And eventually that will transition to vaccine requirements. For both we need a globally accepted means to verify that people have accurate tests or genuine vaccines.”

Qantas has already indicated that proof of vaccination is likely to be required to enter Australia.

However, we wrote last week about how the bulk of business travellers wont qualify for the vaccine until late 2021.

De Juniacs comments came as Emirates announced that it is to begin a trial of IATAs Travel Pass digital health passport from April.

Emirates said it would use the app to allow passengers travelling from Dubai to share their Covid-19 test status directly with the airline before reaching the airport. The details will be auto-populated into the airlines check-in system.

IATAs Travel Pass will have four independent modules when it is rolled out in March:

• A registry of entry requirements

• A registry of labs, test centres or vaccination providers

• A means for passengers to securely upload test or vaccination certificates on their phones and share them when appropriate, and

• A digital identity to verify the owner of the certificate.

Travel Pass is one of a number of competing digital health passport systems, including WEFs CommonPass, ICCs AOKPass and V-Health Passport.

Adel Al Redha, Emirates chief operating officer, said: “While international travel remains as safe as ever, there are new protocols and travel requirements with the current global pandemic. We have worked with IATA on this innovative solution to simplify and digitally transmit the information that is required by countries and governments into our airline systems, in a secure and efficient manner.”

 

Photo Credit: Steven Cornfield/Unsplash

MCI transforms for the digital age

MCI, a global engagement and marketing agency, announces a new brand design to reflect marketplace demands of the Fourth Industrial Revolution. MCI unveils its vision, branding and full service offering to advise and support their clients’ needs.

2020 has been a year of transformation for many of MCI’s clients with MCI designing tomorrow’s solutions to unleash the power of community across all audience touchpoints. MCI is helping brands, associations and non-for-profits realise success by developing multi-channel strategies and delivering ongoing engagement for their customers, employees, sponsors and partners.

MCI’s creativity is designed to help its clients in the digital age to proactively engage tomorrow’s clients, tomorrow’s employees and tomorrow’s sponsors, in a highly human manner and with meaningful interaction.

MCI’s service offering to shape clients tomorrow with human-centric solutions to engage and bring people together is built around three pillars:

• Live & Virtual Events

• Strategic & Digital Communications

• Consulting & Community Solutions

The refreshed brand identity is symbolised by two infinity loops to form the petals of a flower. This represents the infinite potential when we work in partnership with our clients, and the vibrant centre expresses MCI’s passion and focus on delivering innovation and growth for them.

As we accelerate into the digital age, MCI’s strategic approach to engagement experiences reflects that the world of audience engagement is evolving. People are no longer passive listeners. They seek to influence the conversation, connect in a human way, and be immersed in live and digital worlds. They are no longer just audiences, but contributors, drivers and influencers.

Brands, companies, associations and not-for-profits partner with MCI to connect channel partners, mobilise sponsors, convert customers and engage employees.

MCI is made up of a global team of energetic and talented people who turn clients’ challenges into opportunities that shape their tomorrow. With more than 30 years of experience in building engaging communities, MCI is a trusted advisor for 1,200 clients and works on more than 5,500 campaigns and activations yearly in 60 offices across 31 countries.

Sebastien Tondeur, MCI Chief Executive Officer, said: “In a world shaped by the need for human-centric engagement and people-focused creativity, we help our clients embrace the future of communications. The future is now”.

Innovation network “Future Meeting Space”: digital event on 22 February

How important will events be in the communication mix of organisations in the future? Which type of new skills will be needed? What criteria can be used to measure the success of events? After 18 months of intensive research, the “Future Meeting Space” (FMS) innovation network of the GCB German Convention Bureau and Fraunhofer Institute for Industrial Engineering IAO will present its latest research findings on these and other questions on 22 February 2021. Registration is free of charge and open now.

The Covid-19 pandemic has rapidly changed the world of events. While private as well as professional events were a given not long ago, attending an event in person in the future will depend, among other things, on a very clear added value compared to purely virtual participation.

"Inspiration will continue to be at the forefront of business events, regardless of whether they take place face-to-face, in a hybrid set-up or virtually. However, this inspiration can take different forms, from pure knowledge transfer to interpersonal exchange," says Matthias Schultze, Managing Director of the GCB.

"It will therefore be crucial to offer individual solutions for the different functions events have and to focus on their respective objectives."

It was precisely this question – the role of events – that the FMS innovation network addressed in its third research phase, which has now come to a close. The GCB German Convention Bureau and the Fraunhofer Institute for Industrial Engineering IAO will present the central results on 22 February 2021 from 3 to 5 pm (CET). The presentation is a mix of live and video elements and enables participants to take part in the dialogue via a Q&A.

The research design of the Fraunhofer Institute for Industrial Engineering IAO enables an integrated view on events of the future.

"We approached the central questions with a combination of qualitative, empirical and prospective research methods, which complemented each other," explains Dr Stefan Rief, Institute Director and Head of Organisational Development and Work Design Research Unit at Fraunhofer IAO.

"This included user stories and a Kano survey as well as a Delphi study and several focus groups." In addition to the future role of events, the research partners analysed a further three related topics: Firstly, how to measure the success of events, which can be based both on key business figures and on qualitative criteria; secondly, the changing skills profiles for event professionals; and thirdly, the new requirements for locations, DMOs, agencies and other service providers who want to position themselves successfully in the market in the future.

The FMS presentation on 22 February is free of charge, and registration is open now on https://www.xing-events.com/future-meeting-space.html?page=2102310.

 

Emirates expands its operations in the Americas in line with increased passenger demand

Emirates has announced it will resume non-stop services to Seattle (from 1st February), Dallas and San Francisco (from 2nd March), offering its customers seamless connectivity via Dubai to and from popular destinations in the Middle East, Africa, and Asia.

The addition of these three destinations will take Emirates North American network to 10 destinations following the resumption of services to Boston, Chicago, Houston, Los Angeles, New York JFK, Toronto and Washington DC.

Flights to/from San Francisco will operate four times weekly on Emirates Boeing 777-300ER while flights to/from Seattle (operating four times weekly) and Dallas (three times weekly) will be operated with the two-class Boeing 777-200LR, offering 38 lie-flat seats in Business and 264 ergonomically designed seats in Economy class.

The airline will also be providing its customers more options and choice with additional flights to New York , Los Angeles and São Paulo. Effective 1st February, Emirates will be operating double daily flights to John F. Kennedy International Airport (JFK) and a daily flight to Los Angeles (LAX). Emirates customers also have seamless access to other US cities via the airlines codeshare agreements with Jetblue and Alaskan Airlines.

In South America, Emirates will be introducing a fifth weekly flight to São Paulo (from February 5th), offering customers in Brazil even more travel options with greater access to its expanding network. Beyond São Paulo, Emirates customers can enjoy seamless connectivity and access to 24 other cities in Brazil via the airlines codeshare partnership with GOL and its interline agreements with Azul and LATAM.

Emirates has safely and gradually restarted operations across its network and currently serves 114 destinations on six continents.

Since it safely resumed tourism activity in July, Dubai remains one of the worlds most popular holiday destinations, especially during the winter season. The city is open for international business and leisure visitors. From sun-soaked beaches and heritage activities to world class hospitality and leisure facilities, Dubai offers a variety of world-class experiences. It was one of the worlds first cities to obtain Safe Travels stamp from the World Travel and Tourism Council (WTTC) – which endorses Dubais comprehensive and effective measures to ensure guest health and safety.

Flexibility and assurance: Emirates booking policies offer customers flexibility and confidence to plan their travel. Customers who purchase an Emirates ticket for travel on or before 30 June 2021, can enjoy generous rebooking terms and options, if they have to change their travel plans. Customers have options to change their travel dates or extend their ticket validity for 2 years. More information here.

Travel with greater confidence: All Emirates customers can travel with greater confidence and peace of mind with the airline industrys first multi-risk travel insurance and COVID-19 cover. This cover has been arranged by Emirates for all Emirates tickets purchased on or from 1 December 2020 (up to the end date of the program, as specified on emirates.com), at no additional charge to customers. In addition to COVID-19 medical cover, this cover through Emirates also has provisions for personal accidents during travel, winter sports cover, loss of personal belongings, and trip disruptions due to unexpected air space closure, travel recommendations or advisories, similar to other multi-risk travel insurance products. Some limitations and exclusions apply. Please read the policy details here. Note: The insurance policy under which cover is provided is underwritten by insurance company subsidiaries, affiliates, or network partners of American International Group, Inc.

Health and safety: Emirates has implemented a comprehensive set of measures at every step of the customer journey to ensure the safety of its customers and employees on the ground and in the air, including the distribution of complimentary hygiene kits containing masks, gloves, hand sanitiser and antibacterial wipes to all customers. For more information on these measures and the services available on each flight, visit: www.emirates.com/yoursafety

Covid-19 PCR testing: Emirates customers who require a Covid-19 PCR test certificate prior to departure from Dubai, can avail of special rates at clinics across Dubai by simply presenting their ticket or boarding pass. Home or office testing is also available, with results in 48 hours. More information on www.emirates.com/flytoDubai

 

IMEX in Frankfurt 2021 is cancelled

"It is with regret that we announce the cancellation of IMEX in Frankfurt 2021, due to take place at Messe Frankfurt from 25–27 May. We know the timing of our announcement comes as a blow so early in 2021. More than anything, and like you, we’re eager to deliver some good news and mark a fresh start", writes Ray Bloom and Carina Bauer in a letter.

"When we were compelled to cancel IMEX in Frankfurt and IMEX America last year we hoped 2021 would see the early recovery of the industry and the IMEX shows. We still believe wholeheartedly that a resurgence will come, but sadly we do not believe it will happen in time for us to deliver a strong and successful event in May."

"IMEX in Frankfurt is a hugely global event – our exhibitors and buyers represent 150+ countries – and we are, therefore, reliant on international travel routes being open in the coming weeks to allow our buyers and exhibitors from across the world to confirm their participation."

All that said, we are genuinely positive about the future.

 

Industry prospects

"The vaccine roll-out and improvements in rapid testing programmes give us great confidence for the prospects of our industry and of travel in general. We are very confident that we’ll be able to deliver a successful IMEX America in Las Vegas from 9-11 November; as well as the 20th anniversary edition of IMEX in Frankfurt in 2022 (26-28 April). The IMEX Team is already working hard with our partners in both locations to create and deliver successful shows that will drive the future growth and prosperity of our industry."

"In the meantime, we remain committed to value creation. We’ll be working with industry partners on digital activations and experiences that deliver on our mission of uniting and advancing the business events industry – doing everything we can to educate, innovate and help you to make powerful connections with the right people."

You can count on IMEX

"We remain at the service of the industry and cannot wait to see all our industry friends again in person. When we do deliver another IMEX show – you can count on it being one worth waiting for."

 

With best personal regards,

Ray & Carina