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legacy language
BestCities
unveil new Impact Measurement research for global associations.
planning for the future
Copenhagen
to host BMX World Championships 2025.
joining forces
Meet in Reykjavík
is now under the umbrella of Promote Iceland.
New knowledge
Brain research
shows added value live events.
Covid-19
BTM World 2020
transitions to virtual.
post-pandemic momentum
Dubai Tourism forms Business Events Stakeholders committee,
host first meeting as industry resumes activity.
hotel news
Scandic expects
occupancy of 30-35 percent for September.
Covid developer
Scandic Hotels
launches the largest network of coworking spaces in the Nordic countries.
planned for 16-17 Sep
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- New dates set for 5-6 November 2020.
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BestCities unveil new Impact Measurement research for global associations

BestCities have collaborated with associations & destinations around the world to build new research around a legacy language and impact measurement indicators.

 

BestCities Global Alliance are proud to unveil the outcome of an in-depth global study into legacy impact measurement in the business events sector. The report delves into establishing a vocabulary and measurement toolkit for international associations to quantify impact through events.

Whilst it is recognised that legacy impact has a broad-reaching narrative on the true value of business events, there are few established indicators and measurement tools in place. BestCities, having identified this gap, undertook the study to help associations and destinations create a more strategic approach to legacy – thereby enhancing the value of meetings as agents of change.

This highly ambitious and innovative project involved an extensive study with over 50 interviews and surveys conducted with destinations from across the world and associations from a broad spectrum of sectors and disciplines. The report refers to findings from MeetDenmarks 2018/2019 studies into meeting legacies as a framework for the current practises in place.

Lesley Williams, Managing Director at BestCities, said: “For a long time in our industry, weve been looking for a way to quantify the long-lasting legacies that business events can have, and support our associations demonstrate their huge worth. This research, in collaboration with many of our partners & stakeholders, begins to carve out a legacy language, and helps us measure that rich value.

“We hope that by sharing the outcomes of this study, it will strengthen the ability of destinations and associations to measure meeting legacies – ultimately for the greater good of society overall."

Sarash De Wilde, Executive Director of the International Society for Microbial Egology (ISME) and contributor to the report, said: “This report will be an extremely useful tool for members of our industry to apply to their everyday thinking and approach to planning events."

“It uniquely allows us to put in place meaningful indicators that demonstrate the positive societal impact of international association meetings – and in turn, will hugely benefit those who may struggling to articulate clearly their true worth. Were very proud to have been a part of its creation and look forward to seeing it in practise amongst our fellow meeting planners.”

The learnings from this study, conducted with global consultants, GainingEdge, will be used as the building blocks for future research into legacy impact. The alliance is now advancing the findings by conducting a feasibility analysis on the development of a legacy impact framework that can be widely adopted by associations and destinations.

 

To read the full report – Advancing Event Legacies Through Impact Measurement – you can visit www.bestcities.net. To keep up to date with latest BestCities news, you can follow @BestCitiesGA on Twitter and LinkedIn.

 

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About BestCities

BestCities Global Alliance is an international network of leading convention destinations around the globe. They are distinguished by the commitment of the members convention offices to offering special standards of service. Members include Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Dublin, Houston, Madrid, Melbourne, Singapore, Tokyo and Vancouver.

By working together, BestCities adds a unique value to its member cities. This Alliance thinking not only brings a level of creative client solutions no individual partner city could deliver on their own, but in turn helps BestCities members achieve their own objectives, better than they could alone.

 

 

Copenhagen to host BMX World Championships 2025

Copenhagens famous bike lanes are set to pave the way for another major international cycling event as the Danish capital wins the bid to host the 2025 UCI BMX World Championships.

Home to more than 450 kilometres of bike lanes and path and more bikes than cars, Copenhagen is among the most popular bike cities in the world. The city also has a strong track record of hosting big international cycling events, having already won the bid to host the first stage of Tour de France in 2022 and the UCI Track World Championships in 2024.

Now, Copenhageners and can look forward to watching the worlds best BMX riders race against each other at the 2025 UCI BMX World Championships.

“As the worlds best cycling city and Grand Départ for the Tour de France in 2022, it makes perfect sense that Copenhagen will also host the World Championships in BMX in 2025. Together with the Copenhageners, I look forward to experiencing the intense race at Copenhagens BMX- track on Amager, when the worlds best BMX riders compete for the prestigious rainbow jersey and the title," says Frank Jensen, Lord Mayor of Copenhagen.

It is the world governing body of cycling, UCI (The Union Cycliste Internationale) that has chosen Copenhagen as host for the event. Copenhagen has previously hosted the UCI BMX World Cups in 2009 and 2010 as well the UCI BMX World Championships 2011.

“We are very pleased that this great cycling event will return to Copenhagen and we look forward to welcoming BMX fans from around the globe. Copenhagen is often hailed as one of the most bike friendly cities in the world and hosting an event like the BMX World Championship reaffirms this position. For the city to be awarded the event at this time provides some much-needed positive news during an otherwise difficult period,” says Kit Lykketoft, Director of Conventions at Wonderful Copenhagen.

The championships will take place at the BMX arena that was built in 2011 ahead of that years world championships.

Along with the championships, Copenhagen is gearing up for an extensive side event programme aimed at creating long-lasting effects of the event and increase awareness of the sport among young people in Copenhagen.

The Danish Cycling Federation will organise the event together with Copenhagen BMX Club. The City of Copenhagen, Wonderful Copenhagen and Sport Event Denmark are all partners of the event.

 

Read the full story here

Meet in Reykjavík is now under the umbrella of Promote Iceland

Meet in Reykjavík, the official convention bureau for Reykjavík city and the capital area has joined forces with Promote Iceland. According to an agreement between Reykjavíks city council executive committee, Promote Iceland and Icelandair, Meet in Reykjavík will be operated independently for MICE marketing and serve as both a national convention bureau for Iceland and as a city bureau for Reykjavík.

Promote Iceland is a public-private partnership established to lead the promotion and marketing of Iceland in foreign markets and stimulate economic growth through increased export.

The aim of the agreements is, first and foremost, to strengthen the promotion of Iceland and Reykjavík as a leading destination for meetings, incentives, conferences, and events (MICE). Moreover, to increase operational efficiency and emphasize sustainable practices in the Icelandic Business travel industry.

Sigurjóna Sverrisdóttir, managing director of Meet in Reykjavík, says that these developments are an essential step for Meet in Reykjavík. "Our mission, of course, remains the same. To help MICE-planners create unforgettable events in a one-of-a-kind destination. Now, well also have Promote Icelands collective knowledge and resources in our arsenal."

"We are thrilled to welcome Meet in Reykjavík to our portfolio of projects," says Pétur Th. Óskarsson, CEO of Promote Iceland. "This contract strengthens and extends our services and reflects our commitment to the Icelandic tourism industrys long-term strategy. We know that it will take time for the MICE industry to recover after the COVID-19 outbreak. There are, however, numerous opportunities in this situation for Iceland, an environmentally friendly and safe destination and there is no doubt in my mind that Iceland will again be a thriving MICE-destination in the near future."

Brain research shows added value live events

At live events, the brain invests in the communication message according to research during the Huishoudbeurs and at the University of Amsterdam.

 

WHATS GOING ON in peoples minds when they visit a live event, such as an exhibition? In a unique study, five event organisers commissioned brain research into the effect of an exhibition visit on the subconscious. Neuroscience agency Neurensics compared the value of live events with other forms of commercial information exchange such as video and commercials. With the medical device NIRS and MRI scanning they showed that the value of a live contact is of a different order, more unconscious awareness of the message, than that of a delayed or digital contact. It also became clear that video cannot replace an event, but it does extend the lifespan of an event. Initiators Eventbranche.nl and partners RAI Amsterdam, DPG Media, D&B Eventmarketing and Party Rent Group want to scientifically substantiate the added value of live events.

 

Two studies: during the Huishoudbeurs and at the University of Amsterdam

Scientists have equipped a representative group of 24 visitors of the Huishoudbeurs 2020 with the medical device NIRS (Near Infra Red Spectography) that records the unconscious assessment of observations. Contact moments with exhibitors Weleda, Fruittella and The Famous Grouse were recorded with video. The compilation of these images that represented the exhibition visit, with the welcome, a product introduction and a closing with offerings were shown to a second group of 24 respondents. This gave them an extended event experience. This time via MRI-scanner at the University of Amsterdam. Activated emotions in the brain were measured, also whether this activation leads to a positive or negative assessment.

 

Personal and direct contact is more effective

It seems that when someone is approached personally, the brain consciouslysearches at an exhibition for the processing of information. This information is then evaluated in order to reach a conclusion. For example, storing the new information or buying something. To see whether this effect applies specifically to a live event, or whether it also applies to forms of advertising such as TV commercials, for example, the experiment was extended with the second study. "A special area of the brain participates actively in a live event, which is not or much less activated when watching a video", says Martin de Munnik co-founder of Neurensics. "This part of the brain is mainly involved in assessing the factual information provided. The energy used by the brain for this purpose is much greater than that of the control group. We see this as an investment that the brain makes in acquiring knowledge. Its also the explanation for the fact that a personal and direct contact is much more effective than a delayed contact".

 

More activity in the brain during live event

To put it simply, our brain works with facts and emotions, the sum of which leads to a behaviour, in this case wanting to buy something or not wanting to buy something. The decision itself is always emotional. What distinguishes us from other animal species is that we humans have reason. Looking for what makes a live event so special, the scientists saw that it is mainly the activity in the area at the front of the brain, the Dorsolateral Prefrontal Cortex (DLPFC). This part of the brain is considered responsible for planning and higher aspects of control, such as monitoring behaviour and suppressing undesirable behaviour. In particular, processing the logic and structure of cognitive, factual information causes a lot of activity in this part of the brain. For example, the deeper emotional brain would like to decide to buy a certain product. It is then the DLPFC that can do some kind of last rational intervention: yes, because it is reliable and competent, or no, because it is not sensible, unhealthy.

 

Lean-in: the brain invests

A comparison of the brain activation of the exhibition visit with that of seeing video images such as commercials shows that the brain - thanks to its personal approach - is consciously searching for information at the exhibition. Where the information of a commercial is passively processed. Sjoerd Weikamp, owner of EventBranche.nl: "The scientists at Neurensics have called this difference lean-in and lean-back: with lean-in, information is processed proactively. This requires a lot of energy. It is literally an investment that the brain makes in gathering, processing and assessing that knowledge. Perhaps this explains why the effect of advertising on sales costs so much contact and therefore so much time and money, where a visit to an exhibition, event or showroom quickly leads to a positive attitude or a direct sale".

 

The value of live events

De Munnik: "What can advertisers learn from this study? This study shows that the value of a live contact is of a different order than that of a delayed or digital contact. With live contact, the scientists saw that the message is processed much more actively in the brain. The brain is not only unconsciously, but also consciously processing the information with live contact. Whether this is during the event visit or at the moment of the interaction between customer and seller. A good product proposition consists of a promise and the proof. We then see that the brain wants to take the trouble to process and store the factual information. The personal approach that can give live through eye contact, a smile and non-verbal signals and a conversation seems to be the key to making this investment".

An event is therefore ideally suited to lay the foundation for a communication strategy that requires demonstration or factual explanation. For example, at major changes within a company, at introductions or important moments. Products and services that need explanation or whose value needs to be substantiated with facts are also better suited to a form of eventing. Because of the proactive attitude of the brain, an investment is made in a valuable relationship.

 

IBTM World 2020 transitions to virtual

IBTM Events today announces that IBTM World 2020 will transition to being a virtual event this year. This difficult decision has been made in close consultation with partners and is a result of the incredibly unpredictable travel restrictions that continue to be in place across the globe because of COVID-19.

“Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world remains very changeable. Therefore, even though the show is still some months away, we believe we have a responsibility to provide clarity to enable our partners, exhibitors, buyers and visitors to plan for the future,” said David Thompson, Event Director.

David continued: “This has been a difficult decision to take and we are very disappointed that we will not be able to bring the industry together in person in 2020 – the first year since 1988 that IBTM World will not take place as a live event. Our team and our partners in Barcelona have worked incredibly hard on IBTM World and while we are very sorry that the face-to-face event will not take place, we are confident that moving to virtual allows us to still provide a place for the global business events industry to gather and to do business.”

Commenting on the news Christoph Tessmar, Director of Barcelona Convention Bureau, said: “We are very sad that IBTM World will not take place live in Barcelona this year. We all wanted, and indeed hoped that we would be able to get back to meeting face-to-face this year, and I know this has been an incredibly difficult decision for everyone involved. We remain committed and supportive partners of IBTM World and together we very much look forward to hosting the global events industry in Barcelona next year.”

IBTM World Virtual will take place from 8 – 10 December 2020 and will incorporate one-to-one meetings between exhibitors and buyers, as well as a knowledge programme, with a range of targeted education sessions. Exhibitors and buyers will benefit from IBTM’s bespoke appointment system, matchmaking buyer’s business needs with supplier’s services to conduct efficient meetings. Further information on IBTM World Virtual will be released in the coming days.

Shane Hannam, Portfolio Director, commented: “We remain extremely grateful for the understanding and strong support from our partners and customers across our global portfolio throughout this pandemic and sincerely wish everyone a swift return to normal life soon. We are committed to Barcelona as a host city for IBTM World in 2021 and look forward to returning next year to meet with as many customers and partners in person as possible.”

Dubai Tourism forms Business Events Stakeholders committee,

• New committee to provide platform for engagement as Dubais business events sector looks to gather post-pandemic momentum.

• Director General HE Helal Saeed Almarri chairs first meeting, with airlines, hotels, PCOs and DMCs among participants.

 

As the city gathers momentum with the resumption of conferences, meetings and exhibitions, Dubais Department of Tourism and Commerce Marketing (Dubai Tourism) has formed a new Business Events Stakeholders Committee, reinforcing its commitment to engaging with the industry and re-establishing its place at the heart of Dubais economic growth and development as a knowledge hub.

His Excellency Helal Saeed Almarri, Director General of Dubai Tourism, chaired the committees inaugural meeting on 14 September at Dubai World Trade Centre, updating members on the latest progress in reactivating the sector in the aftermath of the global Covid-19 pandemic and facilitating discussions around opportunities and challenges.

Comprising key industry stakeholders, the committee, which will meet regularly throughout the year, provides a platform for two-way dialogue around the continuous strategic and operational development of Dubais competitive position as a host city for international business events. Among the participants in the inaugural session were senior officials from airlines, venues, hotels, destination management companies (DMCs) and professional congress organisers (PCOs). Organisations represented included Emirates, Dubai World Trade Centre, Jumeirah Hotels & Resorts, Alpha Destination Management, MCI Middle East and Expo 2020 Dubai.

Enabled by clear guidelines from Dubai Tourism and an aligned approach taken by stakeholders across the public and private sectors, the industry is looking to rapidly and safely rescale, with local business events resuming on 15 September and international business events set to return from 1 October. Upcoming events in the city include The Airport Show (26-28 October), Annual Radiology Meeting (1-3 November) and Cityscapes 2020 Real Estate Summit (16-17 November).

His Excellency Helal Saeed Almarri, Director General of Dubai Tourism, said: “Guided by the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and the follow up of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, Dubai has steadily reopened key economic sectors, building on the support that was provided throughout the pandemic and the measures put in place to minimise its impact. In line with this, we have been working closely with industry stakeholders to ensure a framework is in place to resume business events that can be best-in-class while at the same time prioritising the health and safety of all participants.

“The formation of this committee underlines the collaborative approach we have sought to take across all our activities and in relation to all the tourism sub-sectors, and reinforces our commitment to supporting our stakeholders and ensuring Dubai leads the global post-pandemic recovery. Business events play a critical role in driving economic development and knowledge growth in Dubai and, with the citys status as the Middle Easts undisputed hub for conferences, exhibitions and meetings, the resumption of activity here will have an impact on the wider region.”

Underpinning the resumption of business events this month are guidelines for organisers and venues that prioritise the health and safety of all parties involved, while at the same time facilitating the meetings, conversations, networking and learning opportunities that attendees seek. These complement the measures already in place across other touchpoints across the city, including airports, hotels, attractions and dining establishments that have already paved the way for the resumption of tourism since 7 July.

Linda Lewis, Vice President of Global Sales Middle East and Asia Pacific at Jumeirah Group, said: “It is an honour to participate in the inaugural meeting of the Business Events Stakeholders Committee. Jumeirah Group welcomes the formation of such an entity, as it reinforces the immense support that Dubais Department of Tourism and Commerce Marketing provides to our industry through a diverse calendar of business events. Collaborative efforts of this scale and nature will undoubtedly support the ongoing recovery of the hospitality industry, as a platform to meet new industry players, reconnect with peers, and share insights and best practices to ensure we move forward as strongly as possible.”

Ajay Bhojwani, Managing Director, MCI Middle East, said: “As the economy continues to open, allowing the MICE and live events sector to resume activities and start holding events again, it is imperative that it is done in the best possible manner with compete health and safety regulations in place and followed by every single stakeholder in the industry. Hence, this initiative of having one voice and bringing all stakeholders together by Dubai Business Events is timely and perfect to ensure all key players are aligned and working together to build confidence that events can be run in a smooth manner with the best possible experience still being delivered. The tourism and MICE sector is an integral contributor to the economy of Dubai and to ensure this continues to grow and move forward, an aligned vision and working collectively will be a major ingredient for success as we all strive to re-build the sector.”

Samir Hamadeh, General Manager, Alpha Destination Management, said: “Id like to thank Dubai Business Events for this initiative and for gathering these industry professionals who can work collectively as a team to promote Dubai as a safe destination that is ready to welcome meetings and business events. Conducting this face-to-face event is in itself a message to the world that Dubai is on track for recovery. We all have to start somewhere, and I believe the discussions held today and the initiatives we will all implement, can help speed up the recovery and can help us be the first winners.

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About Dubai Business Events – the Official Convention Bureau

Dubai Business Events (DBE) – the Official Convention Bureau, aims to further develop and increase Dubais share of the international business events market in order to grow economic development, jobs and knowledge creation in the emirate. DBEs main goal, as a division of Dubai Tourism, is to establish the Emirate as a premier business event destination by helping organizers of international meetings, incentives, congresses and exhibitions plan and manage every aspect of their event. As a member of BestCities Global Alliance DBE aim to deliver the worlds best service experience for the meeting industry.

 

About Dubais Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the worlds leading tourism destination and commercial hub, Dubai Tourisms mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubais tourism sector. It markets and promotes the Emirates commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.