pick issue
No 20
Intro
Atti Soenarso: Perhaps it is time to sharpen the tone.
Cover Story
Carin Kindbom: “The ‘all under one roof’ business approach is considered a key USP.”
Intermission
Ever present words from the past.
Digital Mindset
Futurists: “Firms will need to strike a fine balance between AI and the human workforce.”
Safety and Security
Security should be high on the planning agenda.
Performance
Sharp Brains on navigating brain training.
Radar
Learn from previous Olympic events.
Clan vs State
Per Brinkemo on state and clan.
Sustainable Growth
The sustainability performance of 40 meeting and events cities.
Intermission
An ­international “who’s who” of our time.
Creation
Emotions can be both a help and hindrance when creating a show.
Radar
Providing a deeper understanding of buyers.
Radar
Number of delegates visiting the city continues to grow.
Sharma
Robin Sharma on leadership.
Brain Check
Tomas Dalström on neuromarketing and digital vs. print advertising.
Engagement
Event quality is back on the table.
Van der Vijver
Meeting designer Mike Van der Vijver: Bring the local community and the event community together.
Intermission
On composition.
Neuroscience
Challenging a basic assumption about memory encoding.
Vision
The Saudi Arabian city of the future.
Kellerman
Roger Kellerman: The word ‘obligation’ is high on the agenda.