Meetings No 28
The Metaverse: A Digital Reality
Atti Soenarso ponders the emergence of ‘metapresence.’
Cover Story
Carina Bauer
The IMEX Group will enter 2030 much more sustainable and regenerative.
Psychological Meetings
Tears in the Fabric: About Popular Culture and Morality
Hans Gordon on one’s liberties ending only where someone else’s liberties begin.
Hybrid+: A New Approach to Meeting Experiences
The project aims to build a strong position in hybrid experiences.
White Paper
The Future Role and Purpose of Convention Bureaux
Aims to shape a future vision for national CBs globally, including a visionary roadmap.
New Arena in Copenhagen for 7,000 Seated Guests
Providing new opportunities to host global events.
The Untact Mode
Korean Cases: Utilising Meeting Technology
The marriage between Korea’s ICT technology and meeting business appears in various forms.
Untact services
Untact: South Korea’s Plan for a Contact-Free Society
There will be an investment in technologies that enable untact services, such as robotics, drones and high-speed internet.
Green Ideas
Over the past 75 years, a new environmental canon has emerged.
Gothenburg Wins International Award for Sustainability Work
Global Destination Sustainability Movement winner for the fifth time in a row.
Three Trends Bound to Stay Beyond the Pandemic
Opinion: Three interesting trends that we need to capitalise on.
Glasgow’s Go Greener Toolkit Implements More Sustainable Practices
Aligning conference planning with the UN Sustainable Development Goals.
Structural Change
Berlin Questions: Africa as the Laboratory of the Future
Best-selling novelist Lesley Lokko on architecture, ‘race’ and culture.
Regaining the Confidence of Associa­tions Key Elements Destinations Cannot Afford to Miss
Opinion: Three key criteria for seducing organisations.
New Business Unit Strengthens Business Events in Bogota
Consolidates investment and events attraction strategy in a single entity.
Why I Write
The titular George Orwell essay makes Robin Sharma examine his own motivations.
Meeting Design
Humanity’s Problem Is a Meeting Problem
Paleolithic emotions, medieval institutions, and god-like technology.
Villa Copenhagen: A New Hub for Business Events
Honouring the ethos of charming old Europe expressed in Danish architectural heritage.
Regenerative Revolution
Hannuwa: A New Paradigm for Event Management
Supporting the business events industry on a transformative journey.
I Have a Feeling We’re Not in Kansas Anymore
Roger Kellerman on facing a world where old rules no longer apply.
next-gen platform
mci group
opens a creative technology studio in Brazil.
23,000 participants
Eighteen International Conferences
Selected Seoul to be the Destination.
over 300 programmes
Helsingborg, southern Sweden
invites the world to a 35-day innovation fest with H22 City Expo.
hotel news
Scandic to open
climate-neutral hotel in Sundsvall, Sweden, in 2024.
airline news
China blocks some flights from the U.S. as Covid precautions rise
United canceled flights from San Francisco to Shanghai on six days in late January.
could be 8,000 delegates
The World’s Largest Congress on Allergy
Heads to Prague, Czech Republic.
hotel news
Germany’s first Radisson Collection hotel
opens in the heart of Berlin.
business & meetings
Beijing North Star Convention and Exhibition
and GainingEdge Enter into Strategic Partnership.
flight industry
New “boarding tax” in Belgium
to make tickets up to 10 euros more expensive.
new job
Destinations International
Announces Director of European Engagement.
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Three Trends Bound to Stay Beyond the Pandemic

This feature was originally published in Latin America Meetings Magazine.


José María Ávila, Kenes Group

José María Ávila

Vice President Business Development for Iberia & Latin America, Kenes Group

Although the spectrum is very wide with market differences between countries, most events are still being organised virtually, especially the scientific and medical ones.

There are places where commercial or corporate events are being held in-person, but these remain the exception. Association clients cannot afford an eventual worsening of the situation that would force them to cancel or reschedule. Virtual events offer that safety net they need at the moment.

From our observations and conversations with clients, I fear that the return to face-to-face events will not occur before 2023. Of course, we expect 2022 to be a year of transition, during which it is very likely that certain events in specific locations and countries could and will be held. I anticipate that the first quarter of 2022 is going to be a very difficult period.

We also see some interesting trends that we will need to capitalise on. I will share three with you:

Higher number of international attendees With no travel and accommodation expenses to worry about, attendees are more likely to join an event.

We are experimenting with an important increase of international delegates across all of our conferences. This new audience provides added value to the interactions taking place at the meetings. This brings me to the next trend:

Delegates want to network Participants are, of course, interested in the content, but they want more than attending a session out of their congress experience. They want to have the opportunity to interact with each other. We need to develop and deploy platforms and tools that allow networking among participants.

Hybrid events The two trends above will ensure the success of hybrid events. Events will be conducted face-to-face, but they will have an online component with different venues and speakers connected through technology and virtual platforms.

Suppose we can provide the right tools and find a way to maximise interaction and networking. In that case, we will be able to capture the international audience that has joined our virtual events in the longer term and enhance the reach of our content. This will be the future, and we are getting ready for it.

Photo Kenes Group