Meetings No 28
Intro
The Metaverse: A Digital Reality
Atti Soenarso ponders the emergence of ‘metapresence.’
Cover Story
Carina Bauer
The IMEX Group will enter 2030 much more sustainable and regenerative.
Psychological Meetings
Tears in the Fabric: About Popular Culture and Morality
Hans Gordon on one’s liberties ending only where someone else’s liberties begin.
Radar
Hybrid+: A New Approach to Meeting Experiences
The project aims to build a strong position in hybrid experiences.
White Paper
The Future Role and Purpose of Convention Bureaux
Aims to shape a future vision for national CBs globally, including a visionary roadmap.
Radar
New Arena in Copenhagen for 7,000 Seated Guests
Providing new opportunities to host global events.
The Untact Mode
Korean Cases: Utilising Meeting Technology
The marriage between Korea’s ICT technology and meeting business appears in various forms.
Untact services
Untact: South Korea’s Plan for a Contact-Free Society
There will be an investment in technologies that enable untact services, such as robotics, drones and high-speed internet.
Intermission
Green Ideas
Over the past 75 years, a new environmental canon has emerged.
Radar
Gothenburg Wins International Award for Sustainability Work
Global Destination Sustainability Movement winner for the fifth time in a row.
Transition
Three Trends Bound to Stay Beyond the Pandemic
Opinion: Three interesting trends that we need to capitalise on.
Radar
Glasgow’s Go Greener Toolkit Implements More Sustainable Practices
Aligning conference planning with the UN Sustainable Development Goals.
Structural Change
Berlin Questions: Africa as the Laboratory of the Future
Best-selling novelist Lesley Lokko on architecture, ‘race’ and culture.
Transition
Regaining the Confidence of Associa­tions Key Elements Destinations Cannot Afford to Miss
Opinion: Three key criteria for seducing organisations.
Radar
New Business Unit Strengthens Business Events in Bogota
Consolidates investment and events attraction strategy in a single entity.
Sharma
Why I Write
The titular George Orwell essay makes Robin Sharma examine his own motivations.
Meeting Design
Humanity’s Problem Is a Meeting Problem
Paleolithic emotions, medieval institutions, and god-like technology.
Radar
Villa Copenhagen: A New Hub for Business Events
Honouring the ethos of charming old Europe expressed in Danish architectural heritage.
Regenerative Revolution
Hannuwa: A New Paradigm for Event Management
Supporting the business events industry on a transformative journey.
Kellerman
I Have a Feeling We’re Not in Kansas Anymore
Roger Kellerman on facing a world where old rules no longer apply.
classifieds
news
Hotel News
World’s tallest hotel opens in Dubai 2024
The Ciel Tower hotel will soar 365 metres into the sky with 82 floors of luxury suites and serviced residences.
Hotels & Resorts
Accor Announces Global Launch of Its All-Inclusive Collection
Accelerating its expansion in the fast-growing market with a unique platform of multi-branded luxury and premium offers.
Hotel news
Ambitious Plans for Spectacular Scandic Holmenkollen Park
Modernised hotel reopens with 376 rooms and room for 1,200 conference visitors.
Changing of the guard
Peter King
to depart after 11 successful years.
hotel news
Hotel Sustainability Basics Launched at Leading Industry Summit in Manila
Set to drive responsible travel and tourism and to help every hotel address and improve their environmental impact.
hotell news
Scandic to Open Third Hotel in Tromsø
New hotel planned for 2025, with 305 rooms on 12 floors in the new Vervet area.

Global Business Travel’s Landmark Sustainability Study Reveals
What It Will Take to Get to a Greener Future.
Covid-19-Award
Double gold for Austria Center Vienna
at German Stevie Awards
The man, the myth, the legend
Patrick Delaney Honoured With Hall of Fame Award
Travel trade veteran receives 2022 Hall of Fame award at annual AIPCO conference.
hotelnews
Scandic Kiruna
first commercial enterprise to open in new city center.
Links
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Hybrid+: A New Approach to Meeting Experiences

Hybrid+ is a new tool from Gothenburg & Co for creating new and improved digital meeting experiences. Hybrid meetings play an integral part in the future development of business events.

Zoom and Teams are perhaps the two largest digital forums, but pandemic-induced digital fatigue has set in for many participants.

However, the digital format still offers many positives, such as helping to improve efficiency in various ways, for example. Among other things, we can enable meeting organisers to reach out to a broader spectrum of participants while also meeting additional needs.

The thing that makes Gothenburg one of the world’s most successful cities for sustainable meetings and events, and the consecutive winner of the GDS Index the last five times, is a spirit of constant renewal and great potential development for business events.

“In the future, most physical meetings and events will be combined with the digital. It’s now up to us within meetings and events to shape the new normal,” says Henrik Svensson, Project Manager for Hybrid Experiences at Gothenburg & Co, which also includes Gothenburg Convention Bureau.

The Hybrid+ project aims to build a strong position in hybrid experiences and, in addition to that, secure Gothenburg as a sustainable meeting region in an innovative way.

“By inviting and listening to the needs of hotels and venues, annual events, meeting organisers and technical suppliers, we see a great opportunity to educate and inspire the actors in the city,” says Henrik Svensson.

Hybrid experiences for meetings and events focus on laying the foundations for new and improved hybrid experiences. The project offers a free consultation for meetings and events that have to choose platforms for their events.

The basic premise for delivering new values for many digital and hybrid events is that the rights holder allows sponsors to create engaging content. This can then be advantageously combined with brand exposure. With the help of a technical supplier, you can then build in values for the sponsors.

The Hybrid+ method creates an easy way to produce content with a sponsor if allowed by the programme committee or programme manager and a balanced programme that invites the sponsor to host selected expert-led sessions. As a supplier, companies often have interesting insights to share from research projects and case studies.

Digital and hybrid meetings and events often create interactivity and opportunities for sponsors to engage participants. Different platforms will help involve partners who can contribute content, increase the outreach and enhance the experience.

The primary target group for Hybrid+ is the meeting and event industry and their rights holders, including Professional Congress Organisers, corporate planners, industry organisations, and event agencies, facilities, technology suppliers and more.

“We are a support on the way to creating a professional and cost-effective hybrid format. Many organisers need help to find their customised meeting format and create a special experience,” says Henrik Svensson.

Photo iStock.com/izusek