Meetings No 25
The Art of Pivoting
Atti Soenarso: Change is the only constant in life.
Cover Story
Doing Business Worldwide Is in Our DNA
Eric Bakermans on the role of the Netherlands Board of Tourism & Conventions.
New Tool Kickstarts Global Business after Covid-19
The first interactive mapping tool to help viewers see which Covid-19 restrictions apply to specific countries.
Psychological Meetings
Egoism, Fanaticism and Populism
A place of refuge from the miseries of life.
Virtually Real?
Geoff Donaghy on the future of virtual meetings.
Strategic Development
Sustainability – A Brand for the Thai Business Events
Thailand is a serious player in sustainability.
Thinking Is Difficult
Ever-current Jungian words of wisdom.
Collective Action
Create Solutions That Mean We Emerge with a ­Collective Desire to Succeed
The Hague Convention Bureau, part of The Hague & Partners, won 92 international congresses in 2019.
Brisbane Capitalises on the Rapidly-Growing Digital Economy
At the heart of Brisbane’s innovation is its human capital.
Leeds Digital Festival Moved Online Amidst Covid-19 Outbreak
It is encouraging to see how a local, home-grown event can adapt and change practices.
The 5 Devils of Fear and How to Dissolve Them
We are not born into limitation. We are taught to doubt, educated to make excuses and trained to fear.
Historical Virtual Meeting for Alzheimer and Parkinson 2020
Entirely virtual event with over 1,140 participants from 56 countries.
The Economic and Social Footprint of Coronavirus
A look at possible business effects of the outbreak.
10,000 Pages Later
Roger Kellerman ponders past, present and future.
8-10 December 2020
IBTM World Virtual 2020
goes live in a week.

These 10 Big Changes
Will Impact Events For Years To Come.
No Vision, No Future
Roger Kellerman on turning your vision into an action plan.
Economic Recovery
Drivers of Economic Recovery
Futurist Rohit Talwar on baseline scenarios for recovery.
Focus on Helping Customers Lower Carbon Footprint
Sands Expo offering total carbon neutrality at no additional cost.
Knowledge Hub
Dubai Association Centre Provides Strong Platform for Recovery and Growth
Poised to see a substantial uplift in newly licensed associations through the rest of 2020.
Coronavirus Pandemic Will Not Be a Paradigm Shift in Hospitality
Nightclub and hospitality legend Ian Schrager believe things will return to normal.
Geneva International Association Forum – a Global Platform for Knowledge Sharing
Seeks to establish annual global leading platform for knowledge sharing in Geneva.
Adapt and Act
Business Meetings Might Move to a More Hybrid Set-Up
Radisson Hospitality ceo Federico J González on how hotels will change permanently.
The Kaohsiung Protocol Identifies Trends and Key Strategies
Taiwan invites the global ICCA community to connect and explore new ideas, formats and technologies.
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
The Art of Pivoting

The corona pandemic has challenged established norms and accelerated normally slow decision-making processes. Perhaps we are too close to the epicentre of the crisis to understand the significant change we are facing. We who work in the media, in my case since the late 1970s, have lived in constant evolution. I have witnessed the transition from lead compensation to computerisation, from digitalisation to Zoom meetings. Is the end of development nigh? Hardly.

We have worked from home for the past 20 years and are used to it by now. It is on our work travels that we meet a lot of people, thus not being able to travel at all for a long period feels odd. We all have very different personalities, which creates different conditions for many people when we are now part of a paradigm shift. In Sweden alone, an estimated 9,000 companies in the hotel and restaurant industry are forecast to fold. If the same figure is applied to the world, that which many of us thought was an upward curve of economic development will instead bring about significant change for whole communities.

We are facing a transition that will have a major effect on large parts of the world as we know it. We are in the midst of a world-historical event that is difficult to get the distance too because it is ongoing. The changes have been constant for several years, but too many people have not analysed the changes as a regular pattern. Along comes, a pandemic and everything is turned on its head.

It is now all about changing and doing so as early as possible, preferably yesterday. What are your chances of coping with the transition? The survival of the fittest is often explained as the strong survive. But what it means is those who adapt have the highest chance of survival.

It is easy to understand how people feel stressed by the drawn-out uncertainty in the meeting with the unknown. When faced with difficulties, our crisis management strategies are exposed. Some of us handle crises head-on by being strong-willed. Others have a fatalist approach and are more on their guard. When the two strategies can coexist, and even complement each other, then you know that there is an acceptance for differences. What does not work, however, is when the strategies collide. It can happen in a close relationship when you give up on each other, and it is just like in society. It is when you start to blame the other person and deflect everything onto them that things begin to go downhill.

But it is good to worry because worry raises the cortisol levels and makes you more cautious. If you are completely unafraid, then you are irresponsible. Panic is the problem. The difference itself is never the problem, rather how people react to it.

The need for contact manifests itself, we see that every day. Since the beginning of the 20th century, development has accelerated constantly. This is the first time that we have had to press the reset button. This helps people to rediscover things that got lost in the “normal” life. The new normal is to take back things that mean a lot to us. The coronavirus has decided that for us.

Events, congresses, conferences and many other types of meetings can and shall be implemented both physically and digitally. We now have to up the tempo in a sustainable way and create better conditions for improving global cooperation. Business events are one of the most important keys to a better future.

Nobel Prize winner in literature George Bernard Shaw (1856–1950) once said, “Progress is impossible without change, and those who cannot change their minds cannot change anything.”