Meetings No 24
Intro
Define Purpose
Long live the ‘both/and’ world in which purpose reigns.
Cover Story
Your Future is Now
Kevin Cottam on ancient wisdom meeting modern leadership.
Radar
2031 Vision, Brisbane
Encouraging visitors to stay longer and spend more.
Paths of Progress
The Biggest Challenge Is a Lack of Awareness About Azerbaijan
Azerbaijan embarks on its journey into the business events sector.
Psychological Meetings
Cognitive Dysfunction (Brain Fog)
Hans Gordon about when we humans allow a lot to go wrong.
Radar
IBTM World 2019: The Importance of Mentoring In the Events Industry
Always be generous with your knowledge.
Progress
Why We Refuse to See the Bright Side, Even Though We Should
Steven Pinker on the subject of irrational pessimism.
Intermission
White Blossom on Repeat
Flowering melancholy from Sweden.
Radar
Network to Share Its Expertise: Learn How Your City Can Become Future-Proof
The European Green Capital Network has launched its Future-proof Toolkit.
Sustainability
The Goal Is 300 Destinations by 2022
GDS-Index shares their audacious goal.
Sharma
Fear Is a Liar
We all need to fortify our hope.
Radar
Dublin Has the World’s First Carbon-­Neutral Convention Centre
One of Europe’s most environmentally friendly venues.
Artificial Intelligence
Human Compatible AI and the Problem of Control
Success would be the biggest event in human history, and perhaps the last event.
Kellerman
IBTM World Should Include Not Exclude
Don’t be sorry. Change the rules!
classifieds
news
the winner
The Convention Centre Dublin did it again
won the award for World’s Leading Meetings & Conference Centre
development
Singapore chosen as host city for the inaugural
IBTM Asia Pacific in 2020.

Convene challenges technology events
to set up In Baltic Region.
Town Square Park
Dubai mega project
to hit major milestone today Friday.
FIFA WORLD CUP 2022
Hamad International Airport
unveils expansion plan.
19-21 november
IBTM World 2019
announces brand new speaker showcase and final keynote double bill.
UNiversities means meetings
Abu Dhabi
launches worlds first university of artificial intelligence.
Hotel News
Scandic
to open central Helsinki’s largest conference hotel.
flight news
Flybe
to become Virgin Connect.
sustainability
Lapland Airports
receive international climate certification.
Links
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IBTM World Should Include Not Exclude

This year IBTM World have a very good new idea as they announced the introduction of its Elite Corporate Programme, which takes place on 20 November, the second day of IBTM World, in Barcelona.

Created in association with American Express Meeting & Events, a division of American Express Global Business Travel, supported by Event Marketing Association and sponsored by London & Partners, the Elite Corporate Programme includes four sessions addressing some of the key challenges facing senior corporate event organisers.

The programme is an opportunity to learn, network and share best practices in an intimate environment and finishes with an exclusive behind-the-scenes tour of Barcelona and exciting social dining experience.

Sessions include an ’In-Depth Look at the Event Experience: What Marketing Owners Want’ presented by Tracey Boreham, Account Management Lead, Global Client Group, EMEA, American Express Meetings & Events; ’Focus on the Why: How Branding Principles Can Guide Your Event Design’ presented by Mikael Ek, Commercial Lead, Global Client Group, EMEA, American Express Meetings & Events; and a thought-provoking case study on engagement and experience led by Laura Garcia, Senior Manager of Marketing at Adobe and Brooke Davis, Global Travel and Events Manager at Lululemon. There will also be a peer-to-peer roundtable discussion on overcoming event challenges, with Event Marketing Association.

David Thompson, IBTM World Event Director, says: “We know from speaking to our senior buyers that tailored experiences are extremely important for them. Our new Elite Corporate Programme is all about providing these event planners with a unique environment in which to learn and share ideas and challenges with like-minded peers so that their time at the event is maximised.”

Senior event planners from a FTSE 500 or equivalent company can apply to be on the programme by registering their interest to be a Hosted Buyer. As well as having the opportunity to meet, connect and do business with potential suppliers and network with peers, corporate meetings planners can benefit from IBTM’s engaging networking events and full Knowledge Programme, which will leave attendees inspired and motivated to apply their learnings and enhance their events.

So far, so good. In November we are bringing some very experienced Hosted Buyers to IBTM World. One of them is an Event Organiser or more like a Communication Bureau and not the real buyer even if the bureau does all the work for the corporate company.

Furthermore, this person very much wants to come and participate in the Elite Corporate Programme but is not allowed to do so.

Frankly, I do not understand this. This particular Hosted Buyer is one of the most experienced event organisers in Scandinavia and IBTM World says: “We’re sorry, he can’t come.”

I say: Don’t be sorry. Change the rules! Include people, don’t exclude them. The world and the business events industry is depending on including each other. If you do not understand this today, you will have to understand it tomorrow.