Meetings No 24
Define Purpose
Long live the ‘both/and’ world in which purpose reigns.
Cover Story
Your Future is Now
Kevin Cottam on ancient wisdom meeting modern leadership.
2031 Vision, Brisbane
Encouraging visitors to stay longer and spend more.
Paths of Progress
The Biggest Challenge Is a Lack of Awareness About Azerbaijan
Azerbaijan embarks on its journey into the business events sector.
Psychological Meetings
Cognitive Dysfunction (Brain Fog)
Hans Gordon about when we humans allow a lot to go wrong.
IBTM World 2019: The Importance of Mentoring In the Events Industry
Always be generous with your knowledge.
Why We Refuse to See the Bright Side, Even Though We Should
Steven Pinker on the subject of irrational pessimism.
White Blossom on Repeat
Flowering melancholy from Sweden.
Network to Share Its Expertise: Learn How Your City Can Become Future-Proof
The European Green Capital Network has launched its Future-proof Toolkit.
The Goal Is 300 Destinations by 2022
GDS-Index shares their audacious goal.
Fear Is a Liar
We all need to fortify our hope.
Dublin Has the World’s First Carbon-­Neutral Convention Centre
One of Europe’s most environmentally friendly venues.
Artificial Intelligence
Human Compatible AI and the Problem of Control
Success would be the biggest event in human history, and perhaps the last event.
IBTM World Should Include Not Exclude
Don’t be sorry. Change the rules!
Press stop!
ACTE, Corporate Travel Executives
has ceased operations and will file for Chapter 7 bankruptcy.
Re-opening time
Dubai hotel operators,
cautiously optimistic, as tourists begin to trickle in.
one step at the time
Brisbane Convention & Exhibition Centre
gets the green light to reopen.
330 million jobs worldwide
European Cities Marketing
call for an open and permanent dialogue between European institutions and local destinations.
More than 300 people
ICC Sydney
launches industry leading hybrid event solutions.

RAI Amsterdam
one of first European venues to reopen without visitor number restrictions.
Emirates airline refunds over $500m to passengers
Still over 500,000 refund requests.

Cologne ready for business events
trade fairs are indispensable as central business meeting points.
safety & Security
Ras Al Khaimah
becomes the first city in the world to be certified as safe by Bureau Veritas.
strong program
UFI, has announced that ICC Sydney is the winner
of the UFI Sustainable Development Award 2020.
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IBTM World 2019: The Importance of Mentoring In the Events Industry

Mentoring is not a new concept. The word ’mentor’ comes from the ancient Greek tale of Odysseus who entrusted his son’s education to his friend, Mentor. However, the value of mentoring is becoming increasingly recognised across the meetings and events industry. Not only in terms of job satisfaction and career progression but also because of the impact it has on industry advancement and keeping on top of technological developments.

With applications for IBTM World’s first-ever investment and mentoring programme, Event Business Accelerator now open, we caught up with four of the mentors to find out what has inspired them to guide industry peers through their careers and help them grow, both professionally and personally.

Why is mentorship important in the meetings and events industry?

Viona Terleth, managing director of Terleth Consultancy and co-founder of DSCVRME: “We all know that being an event professional means we’re operating in the top ten most stressful jobs in the world. As we are results-driven, and always under pressure, we tend to forget to take care of ourselves. We don’t ask for help, but instead, take the bull by its horns and try to solve all issues on our own. I believe that any meetings and events professional should actively have a coach or mentor as a sparring partner to mirror you on blind spots, help you develop, and most importantly support you in keeping your balance. In my view, this is essential to stay ahead of your game.”

Majbritt Sandberg, founder of RED LAB Experience & Bullseye Branding: “Mentorship in any business is vital. Having a someone you can bounce ideas off and share your dreams and fears with is extremely important. In the meetings and events industry, which is constantly faced with new trends and challenges, it can be difficult to keep up and stay focused. I think mentoring is a way to enhance the success of others, and ultimately create a further educated and innovative industry. Also, it is an opportunity to create shared learning to benefit both the mentor and the mentee.”

Ingrid Rip, owner of RREM: “I think mentorship is important in any industry, providing support for personal and professional growth. Learning from the experiences and challenges of peers who have a longer history in the industry than you will help close the gap between theory and day-to-day activities.”

What’s the best piece of advice you’ve ever received from a mentor? How has it helped you?

Viona Terleth: “One of my mentors taught me that a big mistake, conflict or complaint with a person or organisation could be the basis of steady growth. As long as you are honest, transparent and have sincere intentions, it can significantly strengthen your relationship and partnership for the future.”

Majbritt Sandberg: “’Always be generous with your knowledge and give the client a little more than they expect.’ This advice was given to me by a mentor during the financial crisis in 2007–2009. I had always been all about sharing my knowledge and learning new skills to improve my business. However, during those challenging times, I was distracted by cutting costs and growing my business. Momentarily I forgot the core value of my business and the key components that had made it successful in the first place. The advice helped me retain my existing clients and even transformed some of them into brand ambassadors who helped get my business back on track.”

Richard John, COO of Realise Me, and managing director of Ideas Nest: “I once created an event that was struggling, which I was holding on to, thinking that the next one could be the turning point, and it would perform better. My mentor told me to ’take the emotion out of the decision’, which made me realise that selling the event was a much wiser course of action. It was an emotionally painful decision, but without the mentor, I would have carried on the decline.”

Ingrid Rip: “The best piece of advice received during my education to become a trainer and coach was to ’focus on your talents’. I can be easily distracted as I find almost all aspects of the events industry exciting and fun. Since I am now focusing on my talents, I can provide a much clearer proposition to the market.”

While older workers have plenty of highly valuable insights, what are your thoughts on reverse mentoring – younger peers coaching senior executives?

Viona Terleth: “What I love about reverse mentoring is the energy and passion my younger peers have for wellness and a work-life balance. I believe their increased levels of enthusiasm and self-awareness inspire the wider industry to infuse more passion and wellness into events and their day-to-day activities.”

Majbritt Sandberg: “Getting a fresh perspective through reverse mentoring is so valuable. We are all creatures of habit and learning something new means that you will get things wrong in the beginning. Reverse mentoring is not only a way to stay ahead of technology trends but also a unique way to look through the lens of a different person.”

Richard John: “Reverse mentoring is a brilliant concept. I deliver Event Assistant apprenticeships in the UK, so I work with many people aged between 18 and 25, from whom I’ve learnt so much over time. What I love the most is that I can hand them over any social media-related tasks, knowing they’ll always deliver.”

IBTM World’s Event Business Accelerator will see the selected finalists participate in an intensive mentoring programme of workshops, webinars and one-to-one sessions with a team of industry experts. The mentors will support them as they develop and scale their ideas and businesses ahead of pitching for funding to help bring their idea to fruition or to grow their existing business. A panel of industry judges will score the entries.