Meetings No 24
Intro
Define Purpose
Long live the ‘both/and’ world in which purpose reigns.
Cover Story
Your Future is Now
Kevin Cottam on ancient wisdom meeting modern leadership.
Radar
2031 Vision, Brisbane
Encouraging visitors to stay longer and spend more.
Paths of Progress
The Biggest Challenge Is a Lack of Awareness About Azerbaijan
Azerbaijan embarks on its journey into the business events sector.
Psychological Meetings
Cognitive Dysfunction (Brain Fog)
Hans Gordon about when we humans allow a lot to go wrong.
Radar
IBTM World 2019: The Importance of Mentoring In the Events Industry
Always be generous with your knowledge.
Progress
Why We Refuse to See the Bright Side, Even Though We Should
Steven Pinker on the subject of irrational pessimism.
Intermission
White Blossom on Repeat
Flowering melancholy from Sweden.
Radar
Network to Share Its Expertise: Learn How Your City Can Become Future-Proof
The European Green Capital Network has launched its Future-proof Toolkit.
Sustainability
The Goal Is 300 Destinations by 2022
GDS-Index shares their audacious goal.
Sharma
Fear Is a Liar
We all need to fortify our hope.
Radar
Dublin Has the World’s First Carbon-­Neutral Convention Centre
One of Europe’s most environmentally friendly venues.
Artificial Intelligence
Human Compatible AI and the Problem of Control
Success would be the biggest event in human history, and perhaps the last event.
Kellerman
IBTM World Should Include Not Exclude
Don’t be sorry. Change the rules!
classifieds
news
the winner
The Convention Centre Dublin did it again
won the award for World’s Leading Meetings & Conference Centre
development
Singapore chosen as host city for the inaugural
IBTM Asia Pacific in 2020.

Convene challenges technology events
to set up In Baltic Region.
Town Square Park
Dubai mega project
to hit major milestone today Friday.
FIFA WORLD CUP 2022
Hamad International Airport
unveils expansion plan.
19-21 november
IBTM World 2019
announces brand new speaker showcase and final keynote double bill.
UNiversities means meetings
Abu Dhabi
launches worlds first university of artificial intelligence.
Hotel News
Scandic
to open central Helsinki’s largest conference hotel.
flight news
Flybe
to become Virgin Connect.
sustainability
Lapland Airports
receive international climate certification.
Links
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2031 Vision to encourage visitors to stay longer and spend more in Brisbane

More than 500 Australian operators, investors, industry, local councils and government partners have joined forces to deliver a bold new 12-year vision to encourage visitors to stay longer and spend more in the Brisbane region.

The Visitor Economy 2031 Vision for the Brisbane Region targets visiting friends and relatives, holidaymakers, students, major event and business travellers.

Lord Mayor Adrian Schrinner said the Visitor Economy 2031 Vision, developed by Brisbane’s economic development board Brisbane Marketing, in collaboration between industry, regional tourism partners and all levels of government, would help unlock the potential of the Brisbane region.

“Brisbane is transforming through A$12 billion worth of new developments including Brisbane’s new runway, International Cruise Ship Terminal and Queen’s Wharf Brisbane,” says the Mayor.

“Along with our region’s beautiful climate, welcoming nature and global connectedness, there is potential to secure an additional A$6.5 billions a year in visitor expenditure and support 50,000 new jobs.

“We know there is more to see and do in our region than ever before, but now we need to work together to create a globally recognised Brisbane brand and remarkable experiences to give visitors even more reason to stay and spend in our region.”

The Visitor Economy 2031 Vision aims to build experiences in Brisbane, encourage brand awareness and global advocacy and encourage visitors to explore the entire Brisbane region – using Brisbane as a base to explore Australia.

Lord Mayor Adrian Schrinner says work had already started to build a globally recognised brand for the region and unearth new experiences and some of the initiatives underway includes:

  • A$10 million cooperative marketing program in collaboration with Brisbane Marketing, Brisbane Airport Corporation and the State Government targeting North America and ASEAN markets where there are direct flights into Brisbane.
  • An industry-owned and shared Brisbane narrative, that captures the elements and examples that make Brisbane the region of choice for a growing number of domestic and international visitors.
  • The recently announced Lord Mayor’s Experience Development Incentive Grant Program that supports local businesses to offer more exceptional experiences to enhance Brisbane’s appeal as a destination of choice.
  • Brisbane City Council’s River Access Network that has opened up opportunities for new commissionable tourism products, similar to Sealink and the Quandamooka Yoolooburrabee Aboriginal Corporation’s (QYAC) newly launched Yalingbila whale watching tour.

“This Vision is a great example of collaboration, but our ambitions for the Brisbane region over the next 12 years will only be realised through a true partnership approach where all stakeholders continue to come to the table,” says Lord Mayor Adrian Schrinner.

Brisbane Airport Corporation Chief Executive Officer Gert-Jan De Graaff says Brisbane was in an excellent position to attract more visitors and entice them to stay longer.

“Brisbane is entering an era of extraordinary opportunity and Brisbane’s new runway is a catalytic investment that will enable the significant growth in international visitors for decades to come.”

Momentum for Brisbane is already building with the latest tourism figures showing record numbers of domestic and international visitors from places like Sydney, Melbourne, China and the USA.

Forecasts from the Visitor Economy 2031 Vision show the combined value of international and domestic overnight visitors will contribute nearly 90 per cent of total visitor spend and visitors will come from regional markets, interstate capital cities and international markets including China, India, North America, Korea, Japan and the UK.