Meetings No 24
Define Purpose
Long live the ‘both/and’ world in which purpose reigns.
Cover Story
Your Future is Now
Kevin Cottam on ancient wisdom meeting modern leadership.
2031 Vision, Brisbane
Encouraging visitors to stay longer and spend more.
Paths of Progress
The Biggest Challenge Is a Lack of Awareness About Azerbaijan
Azerbaijan embarks on its journey into the business events sector.
Psychological Meetings
Cognitive Dysfunction (Brain Fog)
Hans Gordon about when we humans allow a lot to go wrong.
IBTM World 2019: The Importance of Mentoring In the Events Industry
Always be generous with your knowledge.
Why We Refuse to See the Bright Side, Even Though We Should
Steven Pinker on the subject of irrational pessimism.
White Blossom on Repeat
Flowering melancholy from Sweden.
Network to Share Its Expertise: Learn How Your City Can Become Future-Proof
The European Green Capital Network has launched its Future-proof Toolkit.
The Goal Is 300 Destinations by 2022
GDS-Index shares their audacious goal.
Fear Is a Liar
We all need to fortify our hope.
Dublin Has the World’s First Carbon-­Neutral Convention Centre
One of Europe’s most environmentally friendly venues.
Artificial Intelligence
Human Compatible AI and the Problem of Control
Success would be the biggest event in human history, and perhaps the last event.
IBTM World Should Include Not Exclude
Don’t be sorry. Change the rules!
How to pivot
Incon Launches Covid-19 Resource Page
with offices in 170 destinations.
one step at the time
Asia’s MICE sector
expected to rebound ahead of other regions.
First to open
Harpa Concert Hall and Conference Center
in Reykjavík is ready for the post-Covid-19 era.
amazing opportunities
Amsterdam Drone Week
expands activities with hybrid summits.
opening up
Etihad Airways
adds more return flights, including Paris, Geneva, and Milan.
New faces
at The Hague Convention Bureau
to focus on key sectors.
one step at the time
Emirates to resume passenger flights from May 21
to nine destinations.
one step at the time
RAI Amsterdam:
‘We’re ready to reopen following social distancing guidelines’.
one step at the time
Iceland To Open
to Tourists Again On June 15th (With Conditions.)
13,254 rotating association meetings
2019 ICCA statistics captured 13,254 rotating association meetings,
US still country number one.
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Define Purpose

“Is the world falling apart? Do religious and authoritarian movements risk weakening democracy and global cooperation?”

The Canadian-American cognitive psychologist, linguist, and author Steven Pinker shows in his book Enlightenment Now: The Case for Reason, Science, Humanism, and Progress, that health, prosperity, peace, knowledge and happiness is increasing throughout the world. Not as a result of any cosmic power, but thanks to the ideal of enlightenment: reason and science. Here are the arguments we need to face the world’s problems and to continue humanity’s development.

As a magazine, we are purpose-oriented. That is why we are working on our Business Intelligence Reports. We are trying to discern, understand and link the patterns of ’who’ and ’what’ is shaping and creating current and future business events.

The most basic definition of purpose is the question of ’why’. Why someone is working on a task, why a task matters to a job, why a job matters to an organisation. With a solid sense of ’why’ people feel as though the task, the job, the organisation is meaningful. Purpose helps keep you grounded in the sense of gratitude and meaning in a way that financial metrics or quarterly targets don’t.

Here at Meetings International, two of our keywords are reason and science. We need new knowledge about what is happening within our field, and to apply this knowledge to create new and improved conditions for a better world. And we need it soon.

Simply alleviating symptoms does not solve the underlying problems. We have to get to the bottom of issues, and under the skin. We have to find our way into that which creates the best conditions for developing the world in a continued positive spirit.

Purpose-centred people and organisations that create what they feel they were born to create is the only antidote to a world without meaning, where artificial intelligence will replace millions of jobs, biotechnology will create super-charged people, and climate change will affect billions.

We want to help foster the developing of visions, ways of thinking, business models and roadmaps leading to a sustained positive flow, and leave a lasting legacy for the future. The global meeting industry has a lot of developing to do. The old world of ’either/or’ is dead. Long live the world of ’both/and’ in which purpose reigns.

According to Gallup Inc.’s latest State of The Global Workplace Survey, only fifteen per cent of employees globally are engaged in their work. That figure drops to ten per cent in Europe and six per cent in East Asia. Employees are disengaged for many different reasons, but the underlying cause is always the same. They feel disconnected from their work because they don’t feel a sense of ownership over it, and that has far-reaching knock-on effects way outside of the affected organisations. When you contribute and create value for your organisation your work is going to have more purpose.

This is our 24th global Meetings International and we have created six global Business Intelligence Reports along with additional reports focusing specifically on the Netherlands, the Faroe Islands, and Vilnius, the capital of Lithuania. We have also produced no less than three reports on Dubai and are currently finalising an upcoming one on Australia.

The purpose of these reports is simple: to increase knowledge about ’who’ is successfully developing ’what’ kinds of business events around the world. And you will most likely find the same keywords repeated there: reason and science.