Meetings No 23
Intro
Pressure on Meetings International
Atti Soenarso: “At this point, we do not believe our ears.”
Cover Story
Catherine Boissier, Astra Zeneca
“Meetings are a vital tool.”
Radar
Cities across Canada Are Attracting Global Meetings
Due in large part to academics and industry innovators across a variety of sectors.
Thinking
The Cost of Not Thinking
Mark Turrell: Applying conscious thought makes a big difference.
Radar
Dubai Tourism Launches Sponsorship Scheme
Designed to empower leisure event organisers.
Economic Development
Dubai Expo 2020 to Deliver $33bn Boost to UAE Economy
Expo 2020 is a long-term investment in the future of the UAE.
Radar
Calgary’s BMO Centre Set for Expansion
Funding approved for a $500 million expansion.
Longterm Development
The Potential of Cambodia
Visothy So: “We want to attract a lot of meetings and events.”
Radar
Canada Is the First Country to Have a National AI Strategy
Canada is in the lead of a global AI race.
Radar
‘She Means Business’ Digs into Diversity at IMEX Frankfurt
Diversity and inclusion are the linchpin of ‘She Means Business’.
Radar
The Business and Power of Placemaking
Placemaking in the spotlight at IMEX.
Radar
IMEX Frankfurt Shines a Light on Diversity and Inclusion
“Diversity means diversity of people, minds, ideas, and approaches.”
Radar
IMEX Agency Directors Forum
A highly relevant and future-focused programme.
Radar
Emirates Working on AI-Powered Flight Assistant
“The advancement of the next wave in aviation innovation.”
Sharma
How to Fireproof Your Productivity
Exponential gains in your exceptionality, productivity and impact.
Transformation
Volvo Car Group, a Human-Centric Meeting Culture
Paul Welander: “It’s always best when you meet live; for me that’s a meeting.”
Kellerman
The Art of Taking the Chance
“Many of the participants said it was the best congress ever.”
classifieds
news
business intelligence
ICCA and BestCities
announce 2019 winners of Incredible Impacts Grants.
businsess intelligence
Ottawa Tourism and The Hague Convention Bureau
reveal joint association and event marketing partnership.
vision, mission, passion
2031 Vision to encourage visitors
to stay longer and spend more in Brisbane.
IBTM World 19-21 nov 2019
The importance of mentoring
in the events industry.
new job
CWT Meetings & Events
Appoints Cristina Scott as Vice President of Global Operations.
Tech hub
ESOMAR chooses to ‘Make ItEdinburgh’
for Congress 2019 – the global data and insights summit.
business intelligence
London Retains Top Spot
for Meetings & Events in EMEA in 2020.
business Intelligence
Study on Europe
as a destination for meetings and conferences identifies growth potential in complex market.
ongoing strategy
Expoforum welcomes €700,000 subvention fund
to support St Petersburg’s international growth.
developing business
Congrex Switzerland’s client base is expanding
Acquisition of several new clients this year.
Links
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How to Fireproof Your Productivity

I strongly encourage you to get away from the noise of life and really digest deeply over the next 5 minutes. (Your potential will applaud you for it.) So, let’s go.

All of the billionaires, NBA stars, music legends and ultra-performers I personally advise and who show up at my events are “freaks.”

They just see the world through a very different set of lenses than most people. They have a very different sequence of values. And they have a uniquely different series of personal protocols.

And so, like anyone who operates at the highest level of ingenuity, productivity and audacity, they have had to develop a strong interior core that allows them to keep on rising to wow in the face of society calling them strange.

A-players also understand that their five most valuable (and scarce) resources are as follows:

1Their Mental Focus Without extreme concentration on your craft and “vital few” priorities, you’ll spread your brain’s bandwidth over many things. And, ultimately, end up genius at nothing. By dialling in your focus, you’ll leverage the neuroscientific rule that says, “neurons that fire together wire together.” (Write that one down. Please.)

Next, your massive focus activates a certain type of brain cell called an oligodendrocyte which then triggers the production of myelin, a fatty tissue that wraps around the neural pathway related to the skill you’re practicing.

Myelin is “The Material of Genius” in many ways as it accelerates your learning speed and heightens your perception. This is how Wayne Gretzky was able to skate to where the puck was going. And how tennis star Serena Williams has done what she has. Cool, right?

Implementation tactic: Zero Device Days (ZDD). These are days where you put your phone in a plastic baggie and leave your devices in another room. Carve out a space with no distractions called your Dream Room. Go there. Set an old-school timer for two, three hours. And don’t get up until you’ve done real work versus the fake stuff ordinary performers pass off as good.

2Their Physical Energy I was moving swiftly through an airport recently when a woman named Sheila stopped me. “The best thing I ever learned from you Robin Sharma, was your line ‘Energy is more valuable than intelligence.’” She hugged me then kept on going.

It’s true. You can be the smartest person in the room, have a market-making product, carry remarkable talent within you and have a future filled with pure opportunity. But without world-class energy, you’ll never produce world-class results.

You just won’t.

Implementation tactic: Recalibrate your diet. What you eat affects your moods, determines your longevity and drives your energy. No more processed food. Much more vegetables and fruits. Get serious about hydration plus supplementation.

If you’re serious about becoming a world-builder, start eating like one. And remember: Eat less food and you’ll get more done.

3Their Personal Willpower I’ve been doing a lot of quiet reflection on this point. In so many ways, the fundamental trait of outright greatness is self-discipline (the ability to translate your lofty intentions into measurable results).

And all epic performers not only build it each day (because science has taught us willpower is like a muscle: flex it and it grows) but they have discovered how to protect it.

Implementation tactic: Set up “Strengthening Scenarios.” These are situations that you engage in that make you feel uncomfortable for the purpose of making your willpower stronger. Navy Seals put themselves in hard circumstances designed to make them unbreakable. Boxers do the early morning road-work so they are resilient in the ring. And all superb producers go to where their discomfort lives. For there your highest power lies.

4Their Creative Productivity Everyone is an artist. Each of us has exceptional levels of creativity within us, longing to see the light of day. But for our finest ideas to show up, we need to set up the conditions for them to come out to play.

Genius-level insights (the kind that cause you to own your field plus make history) don’t appear amid stress, distractions, overscheduled days and toxic work spaces.

Make time to get away from your office. Spend more time in nature. Practice daily solitude. Read magazines you ordinarily wouldn’t read. Travel often. Go to art galleries. Prime your creativity. And watch what unfolds.

Then, exploit the creativity that presents itself into high-value productivity. Key move. Because ideas that are not made into results don’t generate success.

Implementation tactic: Write in a journal for 30 minutes every morning, while the rest of the world is asleep. I’ve been teaching this ritual for years and it’s still one of the best methods I know of to harness powerful thinking, download potent visions and capture the creativity that will make you legendary.

5Their Time Oh, this is such a key one. Billionaires and icons are fanatical when it comes to respecting the 24 hours of their day. The best performers would never stand for an hour waiting in line to get into a hip new restaurant. They would never waste an eight-hour flight playing games on their tablet or sleeping under a blanket. The great ones couldn’t imagine being in a beautiful hotel room in a cool city and using those hours to watch the news.

Simple yet perhaps a profound principle: the hours average performers misuse, the excellent producer leverages.

See: How can you lead your field plus achieve amazing results plus live a remarkable life if you’re not using your days well?

Implementation tactic: The Daily 5 Rule Five “micro wins” done every day with pristine consistency delivers 150 victories after only one month. Run this protocol daily and after just a year, you’ve achieved 1850 little wins. And as you’ve heard me say so many times: small daily improvements when done consistently over time lead to stunning results.

Because a breathtakingly great life is made not by revolution, but via evolution.