Meetings No 23
Intro
Pressure on Meetings International
Atti Soenarso: “At this point, we do not believe our ears.”
Cover Story
Catherine Boissier, Astra Zeneca
“Meetings are a vital tool.”
Radar
Cities across Canada Are Attracting Global Meetings
Due in large part to academics and industry innovators across a variety of sectors.
Thinking
The Cost of Not Thinking
Mark Turrell: Applying conscious thought makes a big difference.
Radar
Dubai Tourism Launches Sponsorship Scheme
Designed to empower leisure event organisers.
Economic Development
Dubai Expo 2020 to Deliver $33bn Boost to UAE Economy
Expo 2020 is a long-term investment in the future of the UAE.
Radar
Calgary’s BMO Centre Set for Expansion
Funding approved for a $500 million expansion.
Longterm Development
The Potential of Cambodia
Visothy So: “We want to attract a lot of meetings and events.”
Radar
Canada Is the First Country to Have a National AI Strategy
Canada is in the lead of a global AI race.
Radar
‘She Means Business’ Digs into Diversity at IMEX Frankfurt
Diversity and inclusion are the linchpin of ‘She Means Business’.
Radar
The Business and Power of Placemaking
Placemaking in the spotlight at IMEX.
Radar
IMEX Frankfurt Shines a Light on Diversity and Inclusion
“Diversity means diversity of people, minds, ideas, and approaches.”
Radar
IMEX Agency Directors Forum
A highly relevant and future-focused programme.
Radar
Emirates Working on AI-Powered Flight Assistant
“The advancement of the next wave in aviation innovation.”
Sharma
How to Fireproof Your Productivity
Exponential gains in your exceptionality, productivity and impact.
Transformation
Volvo Car Group, a Human-Centric Meeting Culture
Paul Welander: “It’s always best when you meet live; for me that’s a meeting.”
Kellerman
The Art of Taking the Chance
“Many of the participants said it was the best congress ever.”
classifieds
news
business intelligence
ICCA and BestCities
announce 2019 winners of Incredible Impacts Grants.
businsess intelligence
Ottawa Tourism and The Hague Convention Bureau
reveal joint association and event marketing partnership.
vision, mission, passion
2031 Vision to encourage visitors
to stay longer and spend more in Brisbane.
IBTM World 19-21 nov 2019
The importance of mentoring
in the events industry.
new job
CWT Meetings & Events
Appoints Cristina Scott as Vice President of Global Operations.
Tech hub
ESOMAR chooses to ‘Make ItEdinburgh’
for Congress 2019 – the global data and insights summit.
business intelligence
London Retains Top Spot
for Meetings & Events in EMEA in 2020.
business Intelligence
Study on Europe
as a destination for meetings and conferences identifies growth potential in complex market.
ongoing strategy
Expoforum welcomes €700,000 subvention fund
to support St Petersburg’s international growth.
developing business
Congrex Switzerland’s client base is expanding
Acquisition of several new clients this year.
Links
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The Business and Power of Placemaking

IMEX Policy Forum 2019 puts future city development front and centre on how business events can act as a catalyst in developing inspiring locations.

Expert speakers include cities advisor, Professor Greg Clark CBE; partnership and place management expert, Dr Julie Grail and leading business journalist and media advisor Ursula Errington.

Policy makers from national and regional governments worldwide will explore ‘The Business of Placemaking’ with leading business events industry professionals on Tuesday 21 May, the first day of IMEX Frankfurt.

The IMEX Policy Forum is where the business events world and public policy makers connect and share insights into how events such as conferences, meetings and incentive travel can make a major contribution to national and regional economies.

The enormity of this contribution has now been quantified. According to the Global Economic Significance of Business Events, the first ever worldwide study from the Events Industry Council (EIC) and conducted by Oxford Economics, the direct spend of the meeting and event industry worldwide in 2017 was more than US$1.03 trillion, matching the consumer electronics sector in size.

All participants have the opportunity to visit the IMEX exhibition in the morning. In the afternoon, invited ministers and senior political representatives will take part in a national government discussion in collaboration with the United Nations World Tourism Organisation (UNWTO) chaired by Martin Sirk of Sirk Serendipity. At the same time Professor Greg Clark CBE, the world-renowned advisor on cities will facilitate a city workshop specifically designed for local, municipal and regional policy makers and destination representatives, exploring ‘business meetings and the innovation economy’.

‘The Business of Placemaking’ will be put into the spotlight when the keynote speech is presented by Dr Julie Grail, a leading expert and commentator on partnership and place management and a special adviser on Business Improvement Districts at the Institute of Place Management at Manchester Metropolitan University. Julie Grail, who has been involved in managing places for two and a half decades, has in recent years worked on international assignments in Australia, New Zealand, South America, Europe and the United States.

New this year, the interactive Leadership Discussion will feature an invited panel who will present case studies from the perspective of political, urban planning and destinations stakeholders who have all played influential roles in placemaking success stories. The discussion will be moderated by leading business journalist and media advisor Ursula Errington and will provide plenty of opportunity for everyone present to contribute to the discussions.

Each year the political representatives who take part acclaim the event, saying how valuable it is to learn from their peers in other countries and from the meetings industry experts about the benefits to economic development and business tourism that investment in business events can bring.

Carina Bauer, CEO of the IMEX Group, comments: “Placemaking is a concept that’s long been understood and embraced by some city planners and developers alike but now the meetings and events industry understands the power and importance of being part of these conversations. This year’s agenda reflects what feels like a tipping point: a recognition that the business events industry can, and should, speak up to influence any city planning or placemaking decisions. This year’s Forum will guide by example and show the way. With its new format everyone can contribute fully to a lively discussion and gain valuable insights from the case studies.”

Organised under the auspices of the Joint Meetings Industry Council (JMIC), the IMEX Policy Forum’s advocacy partners are Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, The Iceberg and UNWTO. The Forum is sponsored by Turisme de Barcelona, Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Messe Frankfurt and the Meetings Mean Business Coalition.

Photo: IMEX